Introduction to Canadian Marketing 2024 - On-Demand
Members: $595
Non-Members: $795
CM Members: $476
CM Non-Members: $636
Members: $595
Non-Members: $795
CM Members: $476
CM Non-Members: $636
An on-demand course designed to introduce new marketers, and those interested in entering the field, to the unique landscape of Canadian Marketing. Learners will receive comprehensive training on core concepts that marketers employ to create value for customers and clients. Emphasis is placed on establishing the importance of marketing, and the value it brings to those across any career path. Connections to current global events such as the COVID-19 pandemic are implemented throughout the course to highlight challenges and required adaptations.
The course includes 6 modules which can all be completed at your own pace within 8 weeks from the start date. Each module includes one quiz assessment. The final assessment will evaluate understanding of content across all modules.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
At the end of participating in this course, you should be able to:
We will provide a refund less an administration fee of $25 for cancellation requests received within 7 days of purchase for any on-demand course which has not been accessed and/or opened. Any on-demand courses which have been accessed and/or opened are no longer eligible for refunds. To cancel, a learner will select ‘credit request’ in MyBillings and select ‘refund’, refunds will be issued to the source of payment and may take up to 4 weeks to be completed.