CMA Café: Let’s talk data! How can we bridge the gap between streaming platforms and linear TV?
Members: $0
CM Members: $0
Members: $0
CM Members: $0
Join us for a deep dive into how bringing together streaming and linear video data can help drive smarter cross-platform video campaigns. Fresh from the buzz of the Future TV Advertising event in Toronto, where conversations centered around consolidation and seamless video viewing, we want to take action—and you’re invited.
In this discussion we’ll cover:
Please bring your questions and be prepared to engage. Limited to 15 participants for focused discussion.
Jennifer Redpath
Sr. Director, Digital Products, NLogic Canada
Jennifer has over 20 years of experience in audience and advertising data, from working with agencies in media planning and buying, to account management at Numeris and most recently as Senior Director of Products at NLogic. She has played a pivotal role in driving product innovation including industry-first initiatives, such as Corus’ Cynch and Bell’s SAM, serving as a technical expert enabling the integration of Numeris data. More recently she’s spearheaded the launch of the industry’s first cross-platform video reach and frequency solution with the launch of Video Planner. Jen also plays a critical role in supporting new partnerships to drive innovation across the industry, including the most recent partnership with The Trade Desk, integrating Numeris currency data into a programmatic platform for the first time
Joshua Nathan
Senior Director – Data Partnerships, The Trade Desk
Joshua is a collaborative, strategic professional who over the last 12 years has been focused on building value in his data-forward approach for the largest global brands and their agencies. At The Trade Desk, Joshua is responsible for leading strategic partner relationships that help accelerate the data capabilities of Canadian marketers across planning, activation, and measurement. In this role, he is focused on delivering the promise of a better open internet for all ecosystem participants. Prior to his role at The Trade Desk, Joshua spent time in product management at Bell Media and in product marketing roles at Nielsen.
Peter Farfaras
Vice President, Commercial Development & Strategic Partnerships, NLogic Canada
Peter, who joined NLogic in the Spring of 2016, is VP, Data Partnerships and focuses on advancing the adoption of NLogic’s data stack through its API and SaaS offering. He brings a wealth of experience and expertise in strategy, media, technology and commercial development. Before NLogic, Peter was Director of Global Strategy for Windows In-App Ads at Microsoft Corporation, working across multiple countries to develop innovative sales and go to market strategies. Peter was also Head of Emerging Platforms at Microsoft Canada functioning across industry constituents to drive thought leadership and awareness on the launch of growth products and monetization including Programmatic, Skype, Mobile and Video. Prior to Microsoft, Peter spent 10 years in London UK, working in commercial management roles across media, sports business and sponsorship marketing.
Sr. Director, Products
NLogic Canada
Senior Director – Data Partnerships
The Trade Desk
Vice President, Commercial Development & Strategic Partnerships
NLogic Canada