Building Presentations that Persuade: Harnessing the Power of Storytelling

• The role and importance of storytelling to up level the persuasiveness of your presentations
• Analyzing your audience to inform both how and what you present
• A nine-step process that will help you organize your content in a manner that will be most effective to deliver objective
• How the structure of a presentation is key to greater effectiveness
• How online presentations differ from in-person presentation and what to consider
• How to up level the production value for great engagement
• Tips on delivering a great presentation

This training is specifically designed for a wide range of sales and marketing professionals who are required to present information in the course of their job. Whether presenting regularly to large groups or sharing information in informal internal meetings, the webinar will help you be a more effective communicator.

Rob Tait
Founder, Tait Strategy & Storytelling

A copywriter by training, a creative director by experience, and a storyteller at heart, Rob has lent his creativity, leadership and strategic acumen to the creation and execution of marketing programs for over 25 years. Renowned for making the complex simple and the simple compelling, Rob has been pitching ideas successfully his entire career. 

Rob first developed his presentation skills workshop 25 years ago when tasked with helping other creative improve their win rate in selling in ads to clients. He has since broaden the content to apply to almost any type of presentation. Rob most recently has been giving this course to various marketing groups at Meta in the U.S.

A dual national, Rob has worked with some of marketing’s most successful companies on both sides of the border: Meta, McDonald’s, Apple, Roche, Hilton Worldwide, Johnson & Johnson, Mazda and, Kraft to name drop a few. His well-credentialed reputation is that of a highly strategic creative thinker, a deft writer, and an engaging presenter who has a penchant for storytelling.

Founder of Tait Strategy & Storytelling, Rob currently works with a variety of clients both as a creative writer and strategist. 

Rob offers subject matter expertise in several marketing and creative related pursuits: copywriting, content & brand strategy, presentation skills, design & speaker notes development, name ideation, and brainstorming & meeting facilitation.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague