- How to navigate analytics in a way that's easy to understand
How to use analytics to evaluate performance by channel
Search and social paid acquisition strategies
The latest digital campaign types, and when to use them
How to allocate your paid media budget in the best way possible
- Paid social messaging best practices
- Knowing who is coming to your site, what they are doing there, and some ideas around why they are leaving before they should
An understanding of the benefits of speaking to the right people at the right time to help them on the journey to purchase
Knowing how to unlock the value of your first party data (including your email un-subscribes) in ways you may not have heard before
- Understanding how to allocate your paid media budgets so effectively your CFO wants to give you more budget next year
Marketers with a basic knowledge of digital acquisition, and access to an analytics account so you can do your own research after the fact with what you learn.
Dave Burnett speaks from experience. After founding 4 businesses (one of which recently went on to be sold for 110 million dollars US) he authored an introduction to digital marketing: 'From Bricks to Clicks' in 2015.
A regular columnist with The National Post with over 40 columns on subjects ranging from Personal Branding to utilizing AI in our quickly changing landscape, he loves simplifying our complex world.
Today he enjoys spending his time on both sides of the border helping the teams behind the brands understand how marketing, and technology, must work together to win.
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*Substitutions refer to the transfer of a registration from one individual to a colleague
Dave Burnett, CM