Don Williams, Head of Data and Research
Don, a seasoned data strategist, brings over 15 years of rich, varied expertise, from in-depth statistical analysis to executive leadership in research and analytics. His career milestones include impactful tenures as Senior Statistician, Senior Manager of Pricing and Analytics, and a pivotal role as Vice President of Research and Analytics at Vividata, directing landmark projects and analytics strategies. Recently, as the Director of Business Intelligence at Kids Help Phone, Don redefined the organization's approach to data, pioneering advanced analytics strategies, instituting rigorous data governance protocols, and streamlining data systems for enhanced efficiency and regulatory compliance.
Honored by the Market Research and Intelligence Association (now CRIC) and an active member of INFORMS, Don's dedication to his field is evident in his ongoing professional enrichment and contributions to industry standards of excellence. His deep-rooted knowledge in data strategy and proven leadership in refining analytics and business intelligence frameworks establish him as an invaluable asset in navigating sophisticated data-centric organizational challenges.
Mo Dezyanian, President, Empathy Inc
Mo Dezyanian is the president of Empathy Inc., an ad agency working with brands that want to be culturally relevant. He has spent his career helping other ad agencies build profitable media businesses. And he’s built an impressive brand portfolio that includes Canadian Tire, Popeyes, Bosch, Mattel, Liberal Party of Canada and many more.
As the kid who skipped cartoons to watch the commercials, his passion for the industry runs deep.
Currently, he is inspiring the next generation of media planners and buyers as the lead developer for the Chartered Marketer program and as an instructor at the University of Toronto. He is frequently called upon as an expert for commentary on consumer trends by the Washington Post, the National, the Globe and Mail, and many more.
