2/12/2025 6:00:00 PM
1:00PM - 2:00PM ET CMA Café Executive Networking

CMA Café: The Mind of the Creator: how can we effectively manage personalities and expectations?

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Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Jack Harding, Founder of Diner Agency and Expert in Influencer and Endorsement Marketing, for an exclusive, interactive session designed to dive into the complexities of working with influencer and celebrity talent.

In this engaging discussion, Jack will guide the group through the most pressing topics impacting the success of the success of these partnerships:

  • Understanding Personalities: How to decode the motivations and unique traits that drive influencers, creatives and celebrities
  • What They Really Want: Uncovering the unspoken priorities that shape decisions and interest- and how to positively impact success.
  • Setting Clear Expectations: Developing alignment early on to avoid pitfalls and ensure seamless collaboration.
  • Navigating Creative Differences: Strategies for working through creative tensions without compromising campaign goals.

Please submit your questions and come prepared to chat. Only 15 spots available.

Jack Harding
Founder, Diner Agency

Jack Harding, founder of Diner Agency, is a leader in endorsement marketing, partnering with top brands like Coca-Cola, Google, and Meta to create campaigns that resonate emotionally and build loyalty. Known for his trendspotting and talent, Jack emphasizes diversity and authentic storytelling. As an Indigenous and LGBTQ leader, he champions underrepresented voices and inclusivity in digital spaces. Since 2016, Diner Agency has become a top influencer marketing agency, helping celebrities and influencers stay authentic while connecting meaningfully with brands and audiences. Diner offers talent management, career planning, and endorsement partnerships across multiple platforms.

speaker

Jack Harding

Founder

Diner Agency Inc

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