2/19/2025 2:30:00 PM
Toronto @ 9:30AM - 10:30AM ET CMA Café Executive Networking

CMA Café: Striking The Balance - Reimagining Brand Building and Performance Marketing

Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Canadian Marketing Association
145 Wellington St. W Suite 203 Toronto Ontario M5J 1H8 Canada
CPD CREDITS Earn 0.50 CPD
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Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join David, founder and CEO of Mindshape for an engaging discussion with attendees exploring key topics that are affecting how today’s top CEO’s are evaluating the balance between brand building and performance marketing. This is an open and collaborative session, please come ready to discuss:

  • Striking the right balance between brand building and performance marketing.
  • What is driving the shift towards increased brand building.
  • The role of full-funnel strategies in driving superior results.

Please submit your questions and come prepared to chat. Only 15 spots available.

David Brown
Founder and President, Mindshape

With over 30 years of experience in brand strategy across both public and private sectors, David is a recognized brand advisor and marketing strategist. He established Mindshape in 1993 where he now serves as senior strategist and CEO, helping organizations build differentiated and sustainable brands. He shares his expertise as a public speaker and thought leader and has had the privilege of being recognized internationally for his agencies award winning work. David is a contributing advisor with Forbes and the CMA Brand Council.

speaker

David Brown

Founder & President

Mindshape

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023