2/20/2025 2:00:00 PM
9:00AM - 11:00AM ET Exclusive Experience Online Event

Finding the right balance for CPG advertisers, Environics Analytics and MiQ Exclusive Experience (V)

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2025 will be a year of uncertainty for CPG marketers amidst political changes and an unstable economy. With the rise of "buy Canadian" trends, it's more important than ever for both Canadian and non-Canadian brands to keep their pulse on Canadian sales data and closely monitor the impact of their media dollars on in-store sales.

In this session, we identify key themes to explore with CPG clients on a well balanced marketing strategy for 2025:

  • 2025 media strategy for Canadian vs non-Canadian CPG brands
  • Balancing existing solutions and innovative tools
  • Canadian data partnerships that deliver the right insights
  • Closing the loop on measuring media’s impact on Canadian sales

We will be inviting Geneviève Bilodeau-Roy, Group Account Director, Spark Foundry Canada to share insights on working with Starbucks to plan, activate and measure an omnichannel campaign that ties their media strategy to sales in major grocers across Canada. You will also get a chance to demo MiQ's proprietary Commerce Intelligence dashboard powered by fully Canadian CPG sales data.

speaker

Angela Majoros

Senior Sales Executive

MiQ Canada

speaker

Geneviève Bilodeau-Roy

Account Director

Spark Foundry

speaker

Kevin Lacey

Senior Vice President & CPG Team Leader

Environics Analytics

Agenda

Angela Majoros
Senior Sales Executive, MiQ Canada

Angela is a Senior Sales Executive at MiQ, specializing in programmatic advertising solutions for marketers and agencies. With over 5 years at MiQ, she has worked closely with Spark Foundry and Starbucks, leveraging data, insights, and technology to deliver strong performance campaigns underpinned by measurement of outcomes that matter. She has experience that spans strategic sales, proposal development, and supporting cross-functional teams to drive success for Starbucks.

Geneviève Bilodeau-Roy, Account Director, Spark Foundry


Kevin Lacey, Senior Vice President & CPG Team Leader, Environics Analytics

Kevin brings over 25 years of sales and insights experience in Consumer Packaged Goods (CPG). Through his 23 years at PepsiCo, Kevin had the opportunity to work across food and beverage categories and to manage and work with customers across all channels. His experience at PepsiCo includes 7 years leading the Category Insights Team for beverages, where he collaborated with retailers to implement insights-led solutions to drive joint business plan results.

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023