2/20/2025 2:00:00 PM
9:00AM - 11:00AM ET Exclusive Experience Online Event

Finding the right balance for CPG advertisers, Environics Analytics and MiQ Exclusive Experience

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2025 will be a year of uncertainty for CPG marketers amidst political changes and an unstable economy. Attributing the impact of branding to in-store sales remains a top challenge, even as traditionally non-media companies like grocers and big box stores foray into the media landscape as new avenues to reach shoppers.

In this session, we identify key themes for a well balanced CPG marketing plan this year:

  • Top challenges CPG marketers must overcome
  • Balancing existing solutions and innovative tools
  • Data partnerships that deliver the right insights
  • Closing the loop on measuring media’s impact on moving products off shelves

We will also be inviting Maryanne Rusnak, EVP, Managing Director, Spark Foundry to share insights on working with Starbucks to plan, activate and measure an omnichannel campaign that ties their media strategy to sales of their new beverage in major grocers across Canada.

speaker

Angela Majoros

Senior Sales Executive

MiQ Canada

speaker

Evan Wood

Chief Strategy and Transformation Officer

Environics Analytics

speaker

Geneviève Bilodeau-Roy

Account Director

Spark Foundry

speaker

Maryanne Rusnak

President

Spark Foundry Canada

Agenda

Evan Wood
Chief Strategy and Transformation Officer, Environics Analytics

Evan is a senior executive with 30 years of experience in client management, business strategy, marketing analytics and operations. Evan has been with Environics Analytics’ (EA) for 9 years and currently leads strategy and go-to-market for Data Collaboration Services, a new team dedicated to helping clients and partners leverage first, second and third party data in data collaboration and clean room initiatives.

Angela Majoros
Senior Sales Executive, MiQ Canada

Angela is a Senior Sales Executive at MiQ, specializing in programmatic advertising solutions for marketers and agencies. With over 5 years at MiQ, she has worked closely with Spark Foundry and Starbucks, leveraging data, insights, and technology to deliver strong performance campaigns underpinned by measurement of outcomes that matter. She has experience that spans strategic sales, proposal development, and supporting cross-functional teams to drive success for Starbucks.

Maryanne Rusnak
Maryann Rusnak, President, Spark Foundry Canada

Maryann is an accomplished marketing leader with expertise in growing large teams and global brands through the power of media. Specializing in traditional and digital media marketing with over 17 years of professional experience on both the client and agency side, she is known for her unique ability to elevate product quality through thought leadership, collaborating with partners, and participating in conferences, committees and boards within the industry. This extends across the agency with a focus on innovative thinking, a test & learn approach and upskilling of talent through a marketing mindset with a drive to demonstrate industry leadership to clients.

 

Geneviève Bilodeau-Roy
Account Director, Spark Foundry

Major Sponsors

  • canada post
  • CIBC-800x450
  • Microsoft-2023