3/5/2025 6:00:00 PM
1:00PM - 3:30PM ET Online Training

AI Agents: A Marketer's Introduction to Intelligent Agents

Members: $140

Non-Members: $295

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

CPD CREDITS Earn 1.25 CPD
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This 90-minute introductory course is designed for senior marketers at the Canadian Marketing Association, aiming to demystify AI agents and explore their relevance to the marketing field. The course provides an accessible overview of what AI agents are, their key functionalities, and how they’re being used in real-world scenarios. This session is not about the math, coding or complex details, it’s intended to provide you a basic understanding of what AI agents are, why they are important, and how they will impact marketing. Through clear explanations and practical demonstrations, participants will cut through the hype and demystify AI agents while also ensuring and understanding of an ethical approach to implementation.

  • What AI agents are and how they work
  • Different types of AI agents and how they function
  • How marketers use AI agents today for various marketing tasks.
  • Examples of real-world applications of AI agents in marketing
  • Ethical implications and concerns surrounding the use of AI.

  • What AI agents are and how they work
  • Different types of AI agents and how they function
  • How marketers use AI agents today for various marketing tasks.
  • Examples of real-world applications of AI agents in marketing
  • Ethical implications and concerns surrounding the use of AI.

  • Marketing professionals interested in an introduction to AI agents
  • Marketing leaders curious about AI tools and techniques
  • Digital marketers looking to integrate AI into their workflows
  • Anyone who wants to understand the potential ethical and practical considerations of AI agents in marketing.

As CEO+CTO of Agentiiv, a hybrid Human|AI consultancy, Karla Congson leads an innovative organization that combines human expertise with advanced AI technology to transform how enterprises work. Under her leadership, Agentiiv provides both AI-powered solutions through its state-of-the-art platform and strategic consultancy services enhanced by AI, serving major organizations including Sun Life Financial, Scotiabank, TMX, NAV CANADA and Deloitte.

Drawing on 25 years of experience in business strategy, marketing, and digital technologies, Karla serves as lead prompt engineer, designing sophisticated AI workflows that maximize team potential. Before founding Agentiiv, she held executive positions at Mirum Agency, WPP/Young & Rubicam Canada, and Invesco.

A pioneer in AI implementation, Karla is passionate about creating uncommon collaborations between human expertise and AI capabilities. Her mission focuses on empowering companies to maximize value, enhance productivity, reduce risk, and deliver better outcomes in today's rapidly evolving business landscape.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023