Moderator: Jenny Therriault
Director of National Sales, Captivate
Jenny Therriault is a seasoned marketing and advertising professional with over 16 years of experience, specializing in Out-of-Home (OOH) media. As the Director of National Sales at Captivate for the past eight years, Jenny has been instrumental in driving business growth.
Jenny’s expertise shaped by her previous 360° agency role spans client relations, strategic sales, and market development allowing her to connect with clients and understand their challenges.
Beyond her professional accomplishments, Jenny co-founded the Amal Foundation, a nonprofit in Montreal that aims to raise awareness and support for children with chronic illnesses & disabilities.
Alice Gogh
Chief Growth Officer, Captivate
Alice leads strategy, innovation, and product to deliver growth and foster a culture of change at Captivate. She leverages a diversified background centered around strategy and execution in organizations spanning legal, finance, insurance, and technology.
Miglena Nikolova
Marketing Lead, IBM Canada
Miglena is a results-focused, globally minded marketing and communications strategist and business leader, with experience across industries including technology, financial services, professional services and consulting, and the non-profit sector. She works with clients to bring compelling brand, marketing and communications strategies to life to drive business growth, create engagement and value for stakeholders.
Miglena holds an MBA from the Rotman School of Management, University of Toronto, and is a Chartered Marketer. Miglena’s three kids are all involved in the creative industries.
Ashmita Tailor Vardy
Director, Integrated Marketing Campaigns
Americas Sales Enablement & Operations
Microsoft
Ashmita Tailor Vardy is a senior marketing and communications leader with over 20 years of B2B & B2C experience building global brands across technology, financial services, and not-for-profit sectors.
Ashmita’s passion to be a catalyst for change lies at the intersection of marketing, technology, data insights and people. She is known for transforming insights into strategy, ambiguity into clarity, and complex business problems into lasting value-based solutions. Ashmita has a proven record for building high performing teams and sustained business growth with innovative marketing strategies that drive awareness, perception change, revenue conversion, customer acquisition and brand love at scale.
She is currently the Director, Integrated Marketing for Microsoft Americas where she leads a world-class team of modern marketers who inspire and empower organizations and consumers across the Americas Region (Canada, US & LATAM) to achieve more with innovative technology solutions. To realize this mission, Ashmita spearheads the Integrated Marketing Campaigns Team to drive strategic marketing, planning, execution, product launches, ABM, and optimization across the connected customer journey for the company’s multi-billion-dollar Commercial Cloud portfolios: Azure Infrastructure, Data & AI, Digital Application Innovation, Modern Work, Surface, Copilot, Security & Business Applications. This work connects with organizations of all sizes from large enterprises to small business and startups, across all industries and audiences from the C-Suite, business & technical decision makers to developers and consumers across the Americas region.
In 2022 Microsoft was named the #1 B2B brand in Canada and recognized by industry peers and the Canadian Marketing Association with 11 marketing excellence awards.
Ashmita holds a Bachelor of Business Administration (BBA) from the Schulich School of Business, York University with specialization in Marketing & Management Science as well as successful completion of post graduate executive programs such as Artificial Intelligence Business Strategy from MIT Sloan School of Management as well as Insights & Analytics from the Northwestern Kellogg School of Management. She also holds Committee Member position on the Canadian Marketing Association B2B Marketing Council and can be often found speaking about all things marketing at various conferences and universities.
