3/18/2025 5:00:00 PM
1:00PM - 2:00PM ET CMA Café Executive Networking

CMA Café: The changing face of PR : How can you build Your Digital Footprint?

Members: $0

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

CPD CREDITS Earn 0.50 CPD
Register Now
Outlook ICal Google Calendar

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Victoria Kirk, a 20-year PR veteran, Founder of Verified Communications, and former PR lead at Gap Inc., with experience at top agencies NATIONAL and Cossette.

In an age of consumer skepticism, PR has never been more critical. While the media landscape continues to evolve, one thing remains constant: PR is—and always has been—about credibility and trust.

In this conversation, we will explore:

  • Emerging trends in PR and what’s shaping them – from the rise of newsfluencers to the evolution of the corporate newsroom.
  • Why major brands like Nike and Burger King are shifting from performance marketing to a brand-first approach – and how PR plays a pivotal role in the mix through building brands, while driving search.
  • How to build your digital footprint with the power of PR and storytelling – turning media coverage into lasting influence.
  • Tactical tips to capture press interest – what journalists and media gatekeepers look for and how to stand out in a crowded landscape.

Please submit your questions and come prepared to chat. Only 15 spots available.

Victoria Kirk
PR & Strategic Communications Lead, Verified Communications

As a former journalist, Verified Communications founder, Victoria Kirk brings a unique perspective to PR — along with a refreshing, and genuine spark. She thrives on helping startups, and established brands grow by earning them the press recognition they truly deserve. Victoria has a dynamic background in public relations, encompassing global brands and emerging disruptors, with deep experience across corporate, consumer and marketing communications and executive media training.   Over the last two decades, she has worked at top PR and ad agencies with blue-chip brands like Amazon, Botox, adidas, Holt Renfrew, LG, Wal-Mart, and worked in-house at Gap Inc. handling corporate communications, issues management and lifestyle PR across Gap, Banana Republic and Old Navy. At Verified, she has helped unknown brands like Chefs Plate, and truLOCAL become household names.

speaker

Victoria Kirk

Founder

Verified Communications

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023