Alexander Jones
Senior Copywriter, Qolab
Alexander Jones is a senior copywriter at Qolab, the advertising arm of Quebecor. From Toronto and based in Montreal for the last 12 years, Alexander has found a niche in creative work for challenger brands, establishing brand tone of voice and delivering effective campaigns that align with strategy and engage with consumers across Canada.
Marie-Claude Desjardins
General Manager, Qolab
Marie-Claude Desjardins is General Manager at Qolab, the advertising arm of Quebecor. From Montreal and based in Toronto for the past 20 years, Marie-Claude is a respected leader in guiding brands on the Quebec market and accelerating business performance through effective advertising that goes beyond translation and adaptation, managing multi-million-dollar media strategies that break through cultural barriers.