CMAai

Smita Challu Tulsani
Global Head- MarTech, WVI, World Vision Canada (Moderator)

Alexis Zamkow
Global Offering Leader - Intelligent Marketing, IBM Canada Ltd

As a Global lead for IBM’s suite of Marketing Transformation solutions, Alexis guides clients in the application of leading technology platforms, process, automation, and AI solutions available to deliver optimal performance. Alexis brings a wealth of experience in leading complex data-driven transformations, analytics and AI tool development and implementation and General Management of product and service solutions delivery from both an agency and client perspective. Currently she is spearheading the introduction of Generative AI services across IBM’s marketing offering and providing insights on the data and intelligent workflows required to manage this emergent technology.

Chris Osborne
President & Founder, Datalogy Analytics Inc.

Chris Osborne is President of Datalogy Analytics and a seasoned analytics leader with over 20 years of experience driving AI-powered marketing strategies. He has led data and insights transformations at organizations including TC Media, Johnson & Johnson, and 360 Insights, helping brands unlock growth through machine learning, predictive analytics, and customer intelligence.

Geoff Linton
President, Tekside.io

Geoff Linton a serial entrepreneur who helps companies grow through optimizing digital strategies, integrating platforms and adopting new technology. Geoff is a P.Eng  and former college  Professor who also worked for Loyalty One . He is a former Co-Chair of the CMA Martech Council and recently sold his Tekside business to ClaroVant Digital.

Tanya Stambolic
AVP, Head of Digital Acquisition, RBC Canada (Moderator)

Tanya has a proven track record in driving digital acquisition and performance marketing for major brands. She has successfully transformed traditional campaign strategies into a data-first, technology-enhanced, and always-on performance marketing framework. Tanya led full-stack digital media and ongoing optimization and growth through use of new tech tools, Marketing Mix Model (MMM) and various attribution models. In her current role at RBC, Tanya is leading Digital Marketing for International Banking and is actively involved in CMA's AdTech Committee since its establishment.

Basil Hatto
SVP Product & Growth, Neil Patel Digital Canada

Basil Hatto is the Senior Vice President of Product and Growth at NP Digital, where he leads agile innovation across SEO, Search AI, and customer experience. His focus? Turning data into direction—and helping Canadian brands unlock new revenue through smarter, faster marketing decisions.

With 20+ years of leadership across media, startups, agencies, and tech, Basil has built a career on making growth practical. He combines sharp strategic thinking with deep experience in data science to identify where the real opportunities are—and how to move on them.

Before NP Digital, he served as VP of Data Science, Audience & Analytics at Postmedia and SVP of Product and Strategy at iProspect.

Cassandra Finn
Head of Industry, GMP Enterprise, Google Inc

A seasoned technology and marketing leader with over two decades of experience, currently serving as Head of Industry, GMP Enterprise at Google. My career spans roles at Google, DoubleClick, Indigo Books & Music, and Epsilon, with a proven track record in project management and driving business growth. I hold a Commerce Degree in Computer Information Systems from Ryerson University, a Business Diploma in Marketing from St. Lawrence College, and am a certified Project Management Professional (PMP). Having lived in both New York City and Buenos Aires, I bring a global perspective to my work.

Victor Genova
Senior Director, Programmatic Media Sales & Marketing, Canada, Inuvo

A 17-year media sales/adtech veteran, Victor Genova leads Inuvo’s efforts in the Canadian advertising market. He is responsible for educating marketers on the benefits of Inuvo’s IntentKey AI, and the philosophy behind its WHY-based targeting approach.