Sustainable Marketing Practices and Green Strategies

• What Sustainability really means for businesses today.
• How to talk about Sustainability without overpromising (or underdelivering).
• Simple ways to find Sustainability wins that work for your brand.
• How to share your efforts in ways that people actually care about.
• Tips to measure and communicate your impact with confidence.
• What other brands are doing to combine Sustainability with success.
• Practical tools to bring Sustainability into your marketing plan now.

• Real-world ideas you can use right away.
• Strategies for sharing your brand’s Sustainability story… without fluff.
• A clearer understanding of how your brand stacks up on Sustainability versus your peers.
• Inspiration to bring more meaning into your work.
• Simple tools to make Sustainability part of your everyday marketing.
• Confidence to lead conversations or certifications around Sustainability in your business.

• Business Leaders Feeling Pressure: Getting asked for your Sustainability or carbon emissions or certifications? We’ll shed some light on your next move. 
• Marketers Who Care: If you want to make a difference through your work, this is for you.
• Leaders Who Want Impact: Learn how to guide your team toward real Sustainability action.
• Storytellers Looking for Meaning: Add purpose and authenticity to your brand’s narrative.
• Anyone Wanting to Do Better: If you’re curious about Sustainability and marketing, come along!

Lindsay’s Bio: 

People call Lindsay Hampson a business-minded tree hugger. She founded ThisRock Inc., an ESG and Sustainability consulting firm in 2022. ThisRock helps businesses get more sustainable in simple and profitable ways. Her firm helps busy people meet new ESG “asks” from their customers, investors or bankers. Lindsay is a Marketing & Communications professional turned Sustainability expert with an MBA, an FSA (Fundamentals in Sustainable Accounting) Credential from the IFRS, and a 15-year career in B2B SaaS with IBM, SAP and Jitterbit. She is a cheerleader to two hockey-playing daughters, and one awesome husband.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague