4/28/2025 12:30:00 PM
Toronto @ 8:30AM - 10:00AM ET In-Person Event

CMA Mentorship Program For Newcomers to Canada - Fireside Chat with Patrick Bhang

Members: $0

Non-Members: $0

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

Location: RBC Waterpark Place
88 Queen’s Quay West, Suite 3102 Toronto Ontario M5J 0B8 Canada
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CMA’s Newcomer Mentorship Program fireside chat is back again. Barry Alexander, Chief Marketing & Diversity Officer, is joined by Patrick Bhang, Senior Director for Regional and Branch Marketing and a passionate advocate for supporting newcomers.  

Landing a new role in a new country is both exciting and challenging. For newcomers to Canada, the first 90 days in a job can be a defining time to build credibility, learn the workplace culture, and set the tone for long-term success. 

Join us for an interactive and inspiring workshop, led by Patrick Bhang, Sr. Director of Marketing at RBC and a passionate advocate for supporting newcomers. Drawing from the acclaimed book The First 90 Days by Michael D. Watkins, Patrick will guide you through key strategies to navigate your transition with confidence.  

You’ll engage in hands-on activities, connect with others new to the Canadian workforce, and walk away with a practical 90-day plan tailored to your journey. 

In this workshop, you’ll learn how to: 

  • Understand and adapt to Canadian workplace culture 
  • Build strong relationships with colleagues and managers 
  • Gain early wins and make a lasting first impression 
  • Discuss the impacts of a virtuous cycle and a vicious cycle 
  • Build your on-boarding plan 

Bonus: Three attendees will win a free copy of The First 90 Days to continue growing beyond the workshop! 

Whether you’re starting your first Canadian job or stepping into a new role, this session will help you build confidence, connection, and career momentum from day 1. 

Barry Alexander
Chief Marketing and Diversity Officer, Canadian Marketing Association

Barry is a passionate, data-driven marketer who has served as a senior marketing and strategy leader on a diverse set of consumer brands. As Chief Marketing and Diversity Officer, Barry is responsible for all marketing, events, thought leadership and media efforts as well as spearheading our DEI impact initiatives and partnerships. Prior to the CMA, Barry held senior marketing roles with Knix, Iovate Health Sciences, the Hamilton Tiger-Cats, Maple Leaf Foods and Molson and has served as a member of the Humber Business Program Advisory Committee and as a mentor with the Black Talent Initiative.


Patrick Bhang
Senior Director, Regional & Branch Marketing, RBC

Patrick is a marketing leader with extensive experience at RBC, where he oversees branch marketing, digital innovation, and data-driven strategies. He has successfully led rebranding initiatives, launched new branch formats, and pioneered award-winning acquisition campaigns such as the iPad mini promotion. His background includes key digital and CRM marketing roles at President’s Choice Financial and Cossette. Passionate about Diversity, Equity, and Inclusion, Patrick also volunteers in mentorship and leadership programs to support emerging talent. Patrick is also the Co-chair of the Diversity, Equity, and Inclusion Committee with the CMA.

speaker

Barry Alexander

Chief Marketing and Diversity Officer

Canadian Marketing Association

speaker

Patrick Bhang

Senior Director, Regional & Branch Marketing

RBC

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023