Enhancing Direct Mail: The Tech-Driven Evolution

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Direct mail is evolving – are you? Join our IGNITE Webinar this April to explore the exciting intersection of technology and direct mail.

Marketers often struggle with personalizing direct mail at scale, leveraging data effectively and demonstrating ROI on their marketing investments. Our webinar offers solutions by diving into how cutting-edge technology has advanced direct mail by maximizing customer engagement, elevating personalization and driving results.

We’ll explore automation trends driving performance, innovative strategies for forging deeper customer connections through personalized mail and showcase practical applications like Jam CRM for 1:1 direct mail marketing.

Marketers of all levels will benefit from this webinar seeking to elevate their direct mail campaigns.

This webinar is offered separately in French and English. Register for the French webinar. | Ce webinaire est offert en anglais et en français. S’inscrire au webinaire français.

Ainsley LynchBusiness Development Manager, Smartmail Marketing, Canada Post

Ainsley Lynch is a Business Development Manager for Smartmail Marketing with Canada Post. With 15 years of experience in advertising and marketing, Ainsley has worked with clients across all verticals – including not-for-profit, QSR, retail and ecommerce.

Excelling at planning and communication Ainsley focuses on identifying clients needs and providing campaign design that generates results to meet objectives. With solution recommendations rooted in data, she specializes in making big data actionable with a physical touchpoint, amplifying customer engagement and response.

Sonia Carreno
President, IAB Canada

Sonia is an award-winning digital veteran whose deep industry experience spans virtually every digital marketing discipline. In 2021, Sonia was inducted into Canada’s Marketing, Advertising, PR and Communications Hall of Fame.

Scott Suthren
Partner-CRM Strategy, T&P

With over two and a half decades at the intersection of customer experience and journey design, Scott has operated in the dynamic world of advertising with a constant focus on understanding human behavior and digital engagement. His time spent at agencies like Publicis, Cheil, and Performance Art has been defined by connecting brands with their audiences in meaningful and relevant ways.

At FCBSIX/Performance Art, he played a pivotal role in winning and leading strategy for the BMW North America CRM account, optimizing a complex multi-journey CRM program that aligned with the premium automotive brand's promise. At Cheil, he was the strategy lead for the development of multi-channel Prospect and Retention programs for current and conquest Hyundai drivers. These programs were developed with dealer participation and involved multiple sources of data.

At Digital Cement he led hands-on field research for FedEx where he traversed the United States interviewing and shadowing Pack and Ship store owners to develop a novel B2B CRM program and self-serve online portal. He was also the lead Experience strategist on the Kraft Food & Family CRM program and a new CRM program for General Mills.

His work spans the full spectrum of customer engagement – from digital innovation and brand strategy to loyalty program design and omnichannel planning. This expertise was recognized globally when he won a best-in-practice award for Customer Journey Mapping with McCann Worldgroup.

Currently, he is channeling his curiosity for technology into founding an R&D venture that explores the potential of artificial intelligence in customer journey creation. This company represents the convergence of his extensive industry expertise with the emerging technologies he has always been deeply passionate about.

Andrea Cook
CEO, JAM CRM

With 25 years of communications experience, Andrea is an industry leader in the art of connecting brands to consumers. A self-proclaimed nerd, and a visionary change-agent, Andrea’s career has been spent building, shaping, and guiding North American and global teams in the art of data, technology, and innovation creative.