[Virtual] CMA Marketing Week Vancouver, presented by Ipsos

Please join us for the unveiling of Ipsos’ 2025 Most Loved Brands Study. Discover the brands that have captured the hearts of British Columbians. This session will walk attendees through the drivers of brand loyalty and the attributes that foster an enduring connection with customers.

Featuring a deep-dive analysis into the seven dimensions of Brand Love: Influence, Trust, Presence, Empathy, Leading Edge, Engagement, and Corporate Citizenship, this study provides a unique and valuable perspective on understanding consumer-brand relationships in BC.

Key takeaways for marketers:

• Understand the consumer attributes that create Brand Love and how that love drives business results.
• See how brands’ innovative strategies are enhancing brand trust and presence in BC’s competitive landscape.
• Learn how key BC brands perform - and why.

Kim Short
Senior Vice President, Ipsos

Kim Short is a Senior Vice President with Ipsos, based in Vancouver. Kim is a 30-year veteran in brand and advertising consulting who has helped clients apply best practices to brand equity, market positioning and communications that are disruptive and impactful. In her over 20 years with Ipsos, Kim has witnessed the growing interconnectivity between media, advertising and technology. Having worked with numerous brands, Kim is well positioned to guide us in what supports a loved brand today in BC.

Julie Christine Marchand
Vice President, Ipsos

Julie Christine Marchand is a Vice President at Ipsos in Vancouver. After starting her career in management consulting, Julie Christine made the move to British Columbia and Ipsos. Julie Christine specializes in brand and communications tracking, but her extensive background includes roles in operations, custom panels & communities, market understanding, and customer experience research. A passionate advocate for British Columbia, Julie Christine has in-depth knowledge of the province's diverse local brands and their unique market positions. With her expertise in brand strategy and her enthusiasm for BC's business landscape, she will give us a rich understanding of what builds brand love.

Brand safety tools are often a lifeline for marketers, but they only help combat harmful, unlawful or illegal content when it comes to ad adjacency, or the content directly surrounding an ad. The truth is, people browse a lot of content before and after your ad, so even if you have brand safety tools turned on, they can still encounter something they wish they hadn’t seen.

New research demonstrates that advertising in places that feel nice is more than just a nice-to-have—it’s business imperative. Join us for a fireside chat as we dive into the latest research on why ad environments and platforms perceived as positive can be your next competitive edge for driving better performance.

Sam Catherwood
Agency Lead, Pinterest

Sam Catherwood is a Global Agency Lead at Pinterest, working alongside some of the top media agencies in Canada. With over 20 years of industry experience, Sam began her career on the agency side where she spent 12+ years with UM managing clients like Sobeys, ABI and most recently Kenvue where she was VP, Client Business Partner. She is a strategic thinker who puts clients first. Her dedication to fostering growth in others led her to share her expertise as a professor at Durham College for 6 years, where she played a key role in revamping the Media Studies curriculum. She is a curious traveler, and on weekends you can find her chasing daughters Kennedy and Emmy around various hockey arenas in Ontario.

Hailey Smith
VP, Head of Search & Performance Strategy, KINESSO Canada

Hailey is a highly accomplished digital marketing leader with over twelve years of experience partnering major Canadian brands, joining IPG Mediabrands in 2015. She has continuously evolved her deep expertise in SEM, spearheading advanced activations for industry-leading clients and shaping the network’s approach to Search as a member of the global Search Craft Council. As VP, Head of Search & Performance Strategy at KINESSO, Hailey oversees craft activation across SEM, Social, Programmatic, and Dynamic Content Optimization, ensuring teams are equipped to deliver best-in-class strategies. Passionate about innovation, Hailey has led the development of proprietary products and solutions, fostering a culture of creativity and discovery that cements KINESSO Canada as a leader in technology-driven performance marketing.

In today's crowded digital landscape, you have to cut through the noise to make meaningful connections. Branded Content combines interesting storytelling that audiences want, designed to advance your message with useful and compelling information that is proven to move the needle. The outcome? More audiences engaging in your story, driving brand awareness, and more customers who spend on your brand. In this session, you will hear from a publisher and brand on what makes branded content successful, and what you should consider when planning your next campaign