CMA Marketing Week: Demystifying Generative AI: practical uses without the hype

• Discover why AI matters to your everyday marketing work
• Explore the key tech announcements and launches that are shaping AI
• Find practical ways to use AI in your daily tasks and creative process
• Learn simple techniques to get the best results from AI tools
• Discuss how to stay ahead as AI continues to evolve

• What are the key trends and developments to follow
• How to use AI as a creative partner to generate fresh marketing ideas
• Time-saving AI shortcuts for handling routine marketing tasks
• How to spot opportunities where AI can have the biggest impact
• Methods for creating more persuasive communications with AI
• Practical approaches to improve marketing strategies using AI insights

• Getting more done in less time by automating routine content tasks
• Finding fresh angles and ideas when facing creative blocks
• Spotting trends and opportunities that might otherwise be missed
• Reducing overwhelm when managing multiple marketing projects
• Practical ways to start using AI today, no technical background needed
• Gaining confidence to apply AI capabilities in your day to day tasks
• Staying competitive as AI reshapes the marketing landscape

• Marketers looking for practical ways to apply AI effectively
• Team leaders wanting to implement general AI tools effectively
• Marketing professionals who want to stay ahead of industry changes
• Anyone looking to boost their AI knowledge without becoming technical experts

Karla Congson
CEO + CTO, Agentiiv

As CEO+CTO of Agentiiv, a hybrid Human|AI consultancy, Karla Congson leads an innovative organization that combines human expertise with advanced AI technology to transform how enterprises work. Under her leadership, Agentiiv provides both AI-powered solutions through its state-of-the-art platform and strategic consultancy services enhanced by AI, serving major organizations including Sun Life Financial, Scotiabank, TMX, NAV CANADA and Deloitte.

Drawing on 25 years of experience in business strategy, marketing, and digital technologies, Karla serves as lead prompt engineer, designing sophisticated AI workflows that maximize team potential. Before founding Agentiiv, she held executive positions at Mirum Agency, WPP/Young & Rubicam Canada, and Invesco.

A pioneer in AI implementation, Karla is passionate about creating uncommon collaborations between human expertise and AI capabilities. Her mission focuses on empowering companies to maximize value, enhance productivity, reduce risk, and deliver better outcomes in today's rapidly evolving business landscape.