Canada’s voice on the global stage is shifting—subtly, but significantly. From the way we communicate to how brands express identity, the tone of Canada is evolving.
Join us for a thought-provoking panel as we explore what this transformation means for marketers, businesses, and brand builders. Our panelists will unpack the key opportunities and emerging challenges, and dive into questions like:
- What does it mean to be a Canadian brand today—and tomorrow?
- How should marketers adapt their strategies and messaging?
- What trends will shape brand tone and voice over the next few years?
- How can the marketing community plan effectively for a rapidly evolving cultural landscape?
This conversation will offer insight, foresight, and a fresh perspective on marketing in a new Canadian context.
Mike Leon, Managing Director, Brand Heroes (Moderator)
Want to know what makes me a brander like no other? I’m tall and terrible at sports.
Seriously, when you grow up tall you start life believing you’re a star athlete until you actually try em. Your parents will tell you it builds character, but if I wanted to avoid being thrown in lockers, I knew I needed to tell my story a different way, which meant I had to see it differently too.
This might explain my over 25-year obsession with brands. I see the true story that they’re not always able or prepared to see. Does this make me a misfit? hell ya. Sixteen years ago I started an agency full of em and since then we’ve had the joy of helping brands big and small find their own truth by embracing their own bad athletes - in whatever ways apply to them. Over time, my team @ Brand Heroes got tired of hearing my opinions, so I spread them to the airwaves as the brand expert on Global Radio and TV and in the classroom as an Adjunct Professor of Branding. I also develop highly experiential learning programs for organizations of all shapes and sizes.
Oh and I write musicals. Ask me about that sometime.
Renee Ellis
Senior Consultant, Creative & Digital Operations, Cella
Renee is an agile and passionate director of digital, studio, and creative operations teams with experience designing and leading innovative global solutions for Fortune 500 companies. With a diverse background spanning healthcare, entertainment, retail and finance, Renee has focused her career on optimizing production models for advertising, packaging, signage, content, and studio workflows by cultivating collaborative and dynamic work environments with senior leaders, partnering with cross-functional teams (domestic and offshore), and external agencies to deliver excellence and value. Renee and her partners have achieved success when solutions are developed that educate, inspire, and empower employees to leverage data, technology, and best practices to drive growth and performance in their departments
Nick Moretta
Founding Partner, Other
Nick Moretta is a Founding Partner of Other., a modern, integrated media agency dedicated to delivering measurable business results for consumer service brands in Canada and the United States. With over a decade of experience, Nick has led his team in balancing impactful brand campaigns with deep performance media expertise, helping clients overcome performance plateaus and outperform their competition.