5/8/2025 7:00:00 PM
3:00PM - 4:30PM ET Online Event

Thought Leader Panel: The next age of CX: Maintaining Customer Facing Systems

Members: $0

Non-Members: $25

Chartered Marketers* are eligible for preferred rates for this event!
*Must be in good standing. Discounts are automatically applied.

CPD CREDITS Earn 0.75 CPD
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Join us for an engaging panel discussion with members of the CMA’s Martech Council.  

This virtual event will focus on the importance of keeping customer facing systems modern and up to date. 

Key areas that attendees can expect to hear about include: 

  • The potential for these systems to dramatically change over the next few years due to tech advancements, AI evolution and digital transformation  
  • What impact these changes will have on marketers, marketing teams, organizations and consumers in Canada 
  • How teams and organizations can prepare and plan for the future 
  • What future changes will mean for customer experience and customer service   

Register now and tune in for interesting perspectives and opinions from thought leaders on the CMA’s Martech Council and learn something new to bring back to your teams and partners. 

Registration for this virtual event is open to members and non-members.  

Find out what other events are taking place during CMA Marketing Week! 

Cancellation or transfer of registration must be received by e-mail to events@thecma.ca no later than ten (10) business days prior to the date of the event to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the event date. If you registered for a event but are unable to attend, substitutions* are welcome any time prior to the original registration event date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Darcy Kelly

Managing Director, Marketing Technology & Data Solutions

Omnicom Media Group

speaker

Paul Lacap

Associate Vice President, Marketing

Southern Alberta Institute of Technology (SAIT)

speaker

Shelley Cornforth

Head of Digital Strategy

5d Digital

speaker

Stephanie Wu

Manager, AdTech and Data Strategy

BMO Financial Group

Agenda

Darcy Kelly
Managing Director, Marketing Technology & Data Solutions, Omnicom Media Group

Darcy is a skilled technology and analytics leader with more than 20 years' experience leading specialized practices and managing distributed teams. He leads Marketing Technology, Data Science and Data Engineering at OMG. With expertise in data onboarding and identity management, and a team of data scientists and engineering experts, he helps client connect their technology and data assets with Omni - an open operating system that helps clients orchestrate better business outcomes. Darcy brings a wealth of client success and best practices from diverse sectors, such as automotive OEM, insurance, consumer goods and QSR.


Paul Lacap
Associate Vice President, Marketing, Southern Alberta Institute of Technology (SAIT)

Paul has led marketing, communications and technology initiatives within complex, multidisciplinary organizations. His work has directly supported the world’s largest brands in technology, beverage, entertainment, food, pharmaceutical, restaurant, sports and retail. Recently, Paul led Manitoba’s largest public sector digital transformation at the University of Manitoba. He then took a leadership role at the Southern Alberta Institute of Technology (SAIT) as the head of marketing, recruitment and digital.

Paul believes that marketing can lead and transform organizations and industry. He is a Chartered Marketer (CM) and a founding member and past Chair of the Martech Council with the Canadian Marketing Association.


Shelley Cornforth
Head of Digital Strategy, 5d Digital


Stephanie Wu
Senior Manager, Marketing Data Strategy and Martech Enablement, BMO

Stephanie Wu is a tech-savvy digital marketer, focused on building great customer experiences and driving business growth. With a passion for solving complex business problem under ambiguity, Stephanie leverages her expertise in Martech, Adtech, Data and Audience Strategy to continuously find/build innovative solutions to enhance user journeys across marketing channels and to drive meaningful results. 

Major Sponsors

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  • Microsoft-2023