AI-Powered Programmatic Advertising: Build Smarter Campaigns

• Understand how AI powers the backend logic of digital campaigns
• Explore key concepts in machine learning and automation
• Optimize targeting, bidding, and content delivery using AI tools
• Learn how AI interprets data to drive real-time campaign adjustments
• Master real-time optimization using AI-generated insights
• Break down the anatomy of a self-learning marketing funnel
• Analyze brand case studies leveraging AI for measurable results

• Set strategic business and campaign objectives
• Conduct competitor analysis and market positioning
• Build detailed customer personas using AI-driven prompts and research
• Craft compelling value propositions
• Plan cohesive content strategies across the different digital platforms ( web, social & google)
• AI Prompt Cheat Sheet for audience research, persona building, and content ideas
• Hands-On Scenario-Based Activity with peer collaboration
• An AI-Powered Campaign Management assistant 

You will leave equipped with hands-on skills, AI-driven insights, and the strategic frameworks needed to design, optimize, and scale data-powered campaigns in today’s dynamic marketing landscape. This session is recommended for: 

• Small Business Owners & Entrepreneurs ready to scale with smarter strategies
• Marketing Professionals & Consultants ready to level up with AI-driven campaign design 
• Media buyers, performance marketers, and digital strategists
• Marketing operations and automation specialists
• Team leads preparing for an AI-centric future

Rida Dar is a Digital Marketing Strategist, Educator, and AI Advocate with over a decade of experience leading performance-driven campaigns across influencer marketing, programmatic media buying, and digital strategy. She’s known for delivering practical, high-impact training that bridges the gap between creative storytelling and technical execution—empowering marketers to leverage AI not just as a tool but as a strategic advantage.

Having worked with startups, global brands, and post-secondary institutions, Rida equips professionals to build smarter, faster campaigns that drive real results.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague