6/25/2025 5:00:00 PM
1:00PM - 2:00PM ET CMA Café Executive Networking

CMA Café: From Hidden to Headline: Positioning Your Executive Team as Industry Thought Leaders

Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.


Join Victoria Kirk, Founder of Verified Communications, and former PR lead at Gap Inc., with experience at top agencies NATIONAL and Cossette.

How can you turn Your Know-How into Headlines? The Path to Executive Thought Leadership In today’s attention economy, you need visibility, credibility, and a story worth telling. This session will explore how to turn executive insight into influence by becoming a go-to resource for media, customers, and the broader industry.

Together we’ll discuss:

  • Finding Your Voice: Why real stories are the secret to standing out in a noisy market.
  • Executive Visibility = Marketing ROI: How raising your leadership profile builds trust, boosts share of voice, and makes every marketing dollar go further.
  • Uncovering a Point of View That Cuts Through: How to shape media-ready perspectives that align with your audience and today's headlines.
  • From Expert to Resource: Tactical ways to transform insider know-how into media coverage, speaking opportunities, and thought leadership that drives business impact.

Please submit your questions and come prepared to chat. Only 15 spots available.


Victoria Kirk

Media Strategist | PR & Communications Expert | Founder, Verified Communications | Host,
NOISE: Cancelled

Victoria Kirk is a media and communications expert, former journalist, and founder of Verified Communications.

With two decades of experience across newsrooms, global brands, and top agencies like NATIONAL and Cossette, she’s helped leaders find their voice and turn brand stories into headlines.

She’s partnered with companies like Amazon, Botox, adidas, and Gap to build trust through strategic storytelling.

Victoria also hosts NOISE: Cancelled, a podcast exploring how to cut through the chaos of modern communication—with meaning. She believes everyone has a story worth telling—and helps people and brands uncover theirs.

speaker

Victoria Kirk

Founder

Verified Communications


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