CMA Café: Unlocking Potential: How to Get the Most Out of Your Agency Partnership

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join John Stukel, VP Client Strategy at Majestic Digital to discuss how to get the most out of your agencies and vendors in the marketing space

In this engaging and practical discussion, attendees will explore key strategies that strengthen client-agency relationships and unlock greater value from their external partners. Come ready to collaborate and share real-world experiences.

Proposed topics of discussion include:

·         How to shift from an arm’s length mindset to a true strategic partnership

·         The role of clear briefs, feedback, and communication cadence in driving better work

·         How to write RFPs

·         Common pitfalls that limit agency performance — and how to avoid them

Please submit your questions and come prepared to chat. Only 15 spots available.

John Stukel, VP, Client Strategy, Majestic Digital

With a broad background that includes senior roles in start-up, growth and corporate environments, John is a seasoned marketer with 25 years’ experience in delivering real-world solutions that meet marketing goals and increase ROI. John has managed programs for top-tier brands like PepsiCo Foods, Scotiabank, Keurig Dr. Pepper, Bauer, Fisher Investments, Maple Leaf Foods, McCain Foods, TSN, Delta Hotels, Cineplex, Manulife and General Motors. John has specialized in the full spectrum of digital marketing, including owned, earned and paid media, email/CRM and market research-based programs.