9/10/2025 5:30:00 PM
1:30PM - 2:30PM ET

The Hidden Cost of Google Ads: Solving the Uncontested Paid Search Problem

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Join Jenn Paterson and John Beresford from BrandPilot AI in this live webinar to help uncover:

  • Why your CPCs are inflated, even in the absence of consistent competition
  • The Uncontested Paid Search Problem revealed.
  • The scale of the impact on your budget.
  • Practical strategies to fix and prevent bidding against yourself.

Stop overspending and optimize your search campaigns. Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself — leading to unnecessarily high CPCs.

At BrandPilot, we call this the Uncontested Paid Search Problem.

John Beresford, Chief Revenue Officer, BrandPilot AI
John’s career has been dedicated to the Art + Science of sales, where he now helps technology companies accelerate their revenue strategy while developing world-class sales organizations in the process.

Jenn Paterson, Sr Client Partner, BrandPilot AI
Sales Management, Business Development and Digital Marketing Client Partner with over 11 years of experience driving revenue growth and enhancing brand presence. Areas of refined expertise include search and social advertising strategy.
speaker

John R. Beresford

Chief Revenue Officer

BrandPilot AI

speaker

Jenn Paterson

Sr Client Partner

BrandPilot AI

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023