11/4/2025 3:00:00 PM
10:00AM - 12:30PM ET Online Training

Demystifying Generative AI: Practical Uses Without the Hype

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Designed to bridge the gap between AI innovation and practical marketing application, this training helps marketers understand why AI matters to their everyday marketing work and explore the key technological announcements and launches that are actively shaping the industry landscape. Participants will find practical ways to integrate AI into their daily tasks and creative processes, learning simple yet effective techniques to get the best results from AI tools. The training goes beyond basic introductions to provide actionable strategies for leveraging AI in real marketing scenarios, while also addressing the critical need to stay ahead as AI continues to evolve at breakneck speed.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • The fundamentals of the Hero's Journey and StoryBrand frameworks​
  • How AI tools like ChatGPT can be leveraged to create engaging content​
  • Techniques for integrating AI into your storytelling processes
  • Best practices from successful AI-driven marketing campaigns

  • Getting more done in less time by automating routine content tasks
  • Finding fresh angles and ideas when facing creative blocks
  • Spotting trends and opportunities that might otherwise be missed
  • Reducing overwhelm when managing multiple marketing projects
  • Practical ways to start using AI today, no technical background needed
  • Gaining confidence to apply AI capabilities in your day to day tasks
  • Staying competitive as AI reshapes the marketing landscape

  • This training is suited for marketing practitioners of all levels of experience who are looking to expand their skillset and plan for a future of AI-enhanced social media marketing. 
  • Small businesses, large companies and non-profits organizations are welcome to attend.

As CEO+CTO of Agentiiv, a hybrid Human|AI consultancy, Karla Congson leads an innovative organization that combines human expertise with advanced AI technology to transform how enterprises work. Under her leadership, Agentiiv provides both AI-powered solutions through its state-of-the-art platform and strategic consultancy services enhanced by AI, serving major organizations including Sun Life Financial, Scotiabank, TMX, NAV CANADA and Deloitte.

Drawing on 25 years of experience in business strategy, marketing, and digital technologies, Karla serves as lead prompt engineer, designing sophisticated AI workflows that maximize team potential. Before founding Agentiiv, she held executive positions at Mirum Agency, WPP/Young & Rubicam Canada, and Invesco.

A pioneer in AI implementation, Karla is passionate about creating uncommon collaborations between human expertise and AI capabilities. Her mission focuses on empowering companies to maximize value, enhance productivity, reduce risk, and deliver better outcomes in today's rapidly evolving business landscape.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Karla Congson

CEO and CTO

Agentiiv

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