11/25/2025 6:00:00 PM
Toronto @ 1:00PM - 2:00PM ET CMA Café Executive Networking

CMA Café: How Economic Uncertainty Is Redefining Customer Loyalty

Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Canadian Marketing Association
145 Wellington St. W Suite 203 Toronto Ontario M5J 1H8 Canada
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Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Simon Ethier from adviso to discuss how economic uncertainty is reshaping customer loyalty in Canada and what leading brands are doing to stay ahead.

In this interactive Café, participants will explore insights from LoyalT 2025, the most comprehensive Canadian study on retail loyalty program performance. Together, we’ll unpack how inflation, shifting consumer expectations, and new technologies are redefining what “loyalty” means in 2025 and beyond.

Come ready to collaborate and discuss.

Proposed topics include:

  • Redefining loyalty in an age of economic uncertainty
  • Balancing emotional vs. transactional engagement
  • “Generosity” as a new loyalty performance metric
  • How data and AI are transforming loyalty economics

Please submit your questions and come prepared to chat. Only 15 spots available.

Simon Ethier
Executive Consultant, Partner

With 18 years of experience in omnichannel marketing and strategic consulting, Simon Éthier has led over 300 projects at the intersection of strategy, loyalty, ROI modeling, and business model evolution. His approach blends customer experience design, financial analysis, creativity, and digital technologies to deliver o deliver actionable, data-driven strategies that create measurable business impact.

speaker

Simon Ethier

Executive Consultant. Partner

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