Canada is changing and so is your audience. Today’s marketers face a rapidly evolving landscape where personalization, relevance, and agility are key to winning attention and loyalty. In this exclusive session, we unveil the first results from Echo Intelligence, our new consumer behaviour insights survey, offering a timely and detailed view into the lives, values, and decision-making drivers of Canadians.
This isn’t just another dataset, it’s your blueprint to modern Canadian life, revealing behaviours, attitudes, brand preferences, local nuances, media habits, and the moments that matter. With over 6,500 variables spanning retail, media, health, AI, finance, automotive, and more, Echo Intelligence delivers unmatched depth into consumer sentiment, behaviour, and psychographics.
More than just opinions, this is the only consumer insights tool that will connect how Canadians live with what they actually watch, listen to, and engage with. Real behaviours. Real audiences. Real insight.
Whether you're refining your targeting strategy, optimizing media planning, or crafting more resonant messaging, Echo Intelligence helps you answer the questions that matter most.
This presentation will give you a strategic advantage and prepare you to lead with data and a deeper understanding of the evolving Canadian consumer.
Jennifer Redpath
Senior Director, Products
Jennifer Redpath is a senior leader at Numeris & NLogic, responsible for guiding the development and delivery of client-focused solutions. With a strong background in media analytics and software development, she works closely with cross-functional teams to ensure NLogic’s products meet the evolving needs of the Canadian media industry.
She has recently played a key role in several major initiatives, including the launch of Video Planner, a cross-platform planning tool for video campaigns, and the development of strategic partnerships with The Trade Desk and Magnite. Jennifer is also the driving force behind the launch of Echo Intelligence, NLogic’s new consumer behaviour survey designed to provide deeper insights into audience attitudes and motivations.
Her work continues to focus on enabling data-driven decision-making and improving the efficiency of media planning and buying.
