CMA Café: Charting the AI Frontier – CMOs Navigating the New Marketing Landscape

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Gerardo Amaya, AI & Technology Strategy Leader for Microsoft to discuss how CMOs are embracing the next frontier of marketing through AI.

In this interactive discussion we will explore how generative AI and emerging tools are transforming marketing—reshaping creativity, measurement, and driving business growth. Together, we’ll uncover how organizations can move beyond experimentation to embed AI as a core capability that fuels innovation, productivity, and trust.

Gerardo will lead a focused, high-impact conversation tackling the questions that truly drive strategy:

• How are you balancing experimentation with measurable business impact? 
• Where do you see AI enabling creativity vs. efficiency? 
• How are responsible AI principles influencing your marketing approach? 
• What are your teams and customers saying about AI’s impact on creativity and trust? 

Gerardo Amaya Bio

Gerardo Amaya is the Americas Technology Strategy Leader for Services Partners serving Enterprise and Federal. Gerardo drives innovation through AI-first strategies, including Copilot adoption, agentic workflows, and outcome-based pricing models. With deep expertise in technology roadmaps and security integration, Gerardo champions frameworks like the Frontier Partner model to help customers and partners continuously reinvent and deliver transformative business outcomes. Passionate about enabling agility and growth, Gerardo focuses on aligning technical strategy with Microsoft’s solution areas—AI Business Solutions, Cloud & AI Platforms, and Security—to accelerate success.

Please submit your questions and come prepared to chat. Only 15 spots available.