2/25/2026 1:30:00 PM
Toronto @ 8:30AM - 11:30AM ET In-Person Event

SOLD OUT - Women in Business: Win-Win Networking

Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Malaparte
350 King Street West TIFF Bell Lightbox, 6th Floor Toronto Ontario M5V 3X5 Canada
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In today’s marketing landscape, strong networks are the catalyst for opportunity, innovation, and career advancement. Yet many women hesitate to network because it can feel uncomfortable, transactional, or overwhelming—especially at large events. This keynote redefines networking as an act of generosity and shared value, grounded in Wet Cement’s Win-Win Networking™ curriculum and the 2026 International Women’s Day theme, “Give to Gain.”

Participants will learn how to make networking more strategic, comfortable, and dare we say it, fun! We will explore how purposeful preparation, curiosity, and confidence help build meaningful relationships that continue well beyond the room.

Key insights include how to:

  • Navigate the unique nuances women face when networking—and the specific shifts that increase access, advocacy, and advancement
  • Build authentic connections rooted in shared value rather than self-promotion
  • Use intentional strategies to approach conference and event networking with confidence and ease
  • Leverage LinkedIn to extend conversations, amplify visibility, and strengthen long-term influence
  • Apply reflexive listening to uncover opportunities and deepen trust
  •  Transform a single interaction into a mutually beneficial, sustainable relationship
  • Create a network that accelerates success, supports career progression, and strengthens community

To reinforce the “give to gain” philosophy, the session will conclude with a guided networking experience, enabling attendees to immediately apply everything they learned—building connections, practicing new techniques, and expanding their circle of supporters in real time.

You’ll walk away with a practical, research-backed framework you can use at every event, in every room, and throughout your career. 

Cancellation or transfer of registration must be received by e-mail to events@thecma.ca no later than ten (10) business days prior to the date of the event to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the event date. If you registered for a event but are unable to attend, substitutions* are welcome any time prior to the original registration event date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Barb Huggett

GM & SVP

Captivate

speaker

Kavita Chan

Vice President of Research

Captivate

speaker

Jennifer Willey

Founder & CEO

Wet Cement

Agenda

Barbara Huggett 
General Manager, SVP Advertising, Captivate

With over 25 years of experience in business development, media strategy and client relations, Barb is a business leader who excels at connecting brands with their most valuable audiences. [AO1] Her role is grounded in her abilities as a relationship builder focused on collaborative partnerships that deliver unique, integrated campaigns to achieve client success.

During her time at Captivate, Barb has been instrumental in creating a customer centric culture, developing and executing strategic, operational and policy initiatives to enhance the contribution and effectiveness of the Canadian operation. Prior to her current role at Captivate, Barb held progressively senior roles with advertising agencies and digital-out-of-home providers.

Kavita Chan
Vice President of Research, Captivate

Kavita Chan is currently the Vice President of Research at Captivate overseeing measurement, attribution, and Captivate’s research panel of 6,000 business professionals across the United States and Canada. Kavita has 20+ years of media experience across Local, National, and Syndicated television as well as the Out-of-Home space. Kavita is a strong mentor and relationship builder focused on talent development.

Jennifer Willey
Founder, Wet Cement

Jennifer Willey is the Founder & CEO of Wet Cement, a global keynote speaker, coach, and advisor who helps professionals lead with confidence, communicate with impact, and build inclusive cultures. She previously spent 25 years leading sales, marketing, and strategy teams at The Trade Desk, Yahoo, AOL, and WebMD.

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