12:00PM - 1:00PM ET

(Virtual) CMA Fireside Chat with Dave Burnett

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Join fellow marketing professionals for an interactive conversation designed exclusively for our mentorship community.

Understanding Industry Trends: AI in Marketing – The New Era of Discovery

Marketing discovery has evolved beyond reaching people – now you need to reach the algorithms and AI agents that influence their decisions. Join us to explore how AI visibility is transforming marketing strategy and learn practical approaches for optimizing your brand for this new reality.

Session highlights:

  • How AI agents are changing the discovery landscape
  • Strategies for improving your brand's AI visibility
  • Q&A with our expert facilitator


Whether you're just beginning to explore AI's impact on marketing or looking to refine your approach, this session will provide valuable insights into preparing your marketing strategy for the AI-driven future.

Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continuous learning. Read more about Dave here.

speaker

Dave Burnett, CM

President

AOK Marketing.com

speaker

Barry Alexander

Chief Marketing and Diversity Officer

Canadian Marketing Association

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023