5/4/2026 6:30:00 PM
Montreal @ 2:30PM - 6:00PM ET In-Person Event

Montreal: How Quebec's Marketing Vision is Reshaping Global Influence, presented by Quantcast

Members: $0

Non-Members: $50

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Society for Arts and Technology (SAT)
1201 Boul. Saint-Laurent Montreal Quebec H2X 2S6 Canada
CPD CREDITS Earn 1.50 CPD
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Quebec has always done marketing differently. From navigating bilingual markets to crafting campaigns that resonate across cultures, the province's marketing community has developed a distinctive creative voice that's now capturing attention far beyond its borders.

As Quebec agencies win international acclaim and Montreal emerges as a creative hub attracting worldwide attention, the question isn't whether Quebec marketing has influence—it's how far that influence will reach.

Join us as we examine what makes Quebec's marketing approach so compelling and exportable. From cultural fluidity that enables authentic storytelling to the entrepreneurial spirit driving innovative strategies, we'll uncover the creative DNA that's putting Quebec on the global marketing map.

Cancellation or transfer of registration must be received by e-mail to events@thecma.ca no later than ten (10) business days prior to the date of the event to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the event date. If you registered for a event but are unable to attend, substitutions* are welcome any time prior to the original registration event date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

By attending this event, you grant the Canadian Marketing Association (CMA), and those authorized by the CMA, permission to photograph and/or record you. You also give the CMA a perpetual, irrevocable license to use these images or recordings — along with your name — in any media and for any CMA-related promotional purposes, including advertising, editorial, and digital use.

You understand that you will not receive payment or royalties, and you release the CMA and its partners from any related claims.

If you have concerns, please contact us before the event.

speaker

Marlène Hins

President of the board

Marketing Quebec Association

speaker

Sylvain Dufresne

VP, Head of creative

TBWA Montreal

speaker

Anne Beliveau

Chief Revenue and Customer Officer

Cirque du Soleil

speaker

Claude Auchu

CEO

LG2, WPI Network

Agenda

Marlène Hins
President of the board of the Marketing Quebec Association  

Marlène is a graduate of Laval University and HEC Montreal. She has 25 years of experience in communications & marketing.   She worked at BMR as Vice President of Marketing and for over 4 years at A. Lassonde as Vice President of Marketing & Innovation, overseeing all marketing activities. She is currently a marketing strategy consultant   She has held before that management positions in the field of marketing for large retailer’s brands such as Proxim, Réno-Dépôt, RONA.   Marlène is the President of the board of the Marketing Quebec Association, and she sits on the board of directors as Vice President of the “Panthéon des sports du Québec” and on the board of “Théâtre de la ville”.


Sylvain Dufresne
VIP, Chief of Creation, TBWA Montreal

For over 25 years, Sylvain has been shaping the creative landscape of Montreal's and Canada's top advertising agencies. From copywriter to creative director, then VP Head of creative at BBDO, Lg2, Publicis and FCB he now holds the position of Vice President and Head of creative at TBWA Montreal.

Under his leadership, his teams have racked up countless accolades: Marketing Awards, Media Innovation Awards, LIA, CMA, Clio, Cannes Lions, IDEA, Strategy Awards, and many more. Since joining TBWA Montreal (formerly FCB) seven years ago, the agency has experienced its most award-winning era—both locally and internationally—topped off by landing its first-ever Cannes Lion for BMO.

Beyond his creative work, Sylvain regularly serves on award juries, participates in numerous presentations, podcasts, and industry interviews, and teaches advertising copywriting at École nationale de l'humour.


Anne Beliveau, Chief Revenue and Customer Officer, Cirque du Soleil


Claude Auchu, CEO, LG2, WPI Network

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023