5/20/2026 5:00:00 PM
1:00PM - 3:30PM ET Online Training

Building SMARTer Objectives in an AI Influenced Marketing Environment

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Marketing leaders are under increasing pressure to demonstrate clear, measurable impact. At the same time, the environment in which those results are delivered has become significantly more complex.  

In this context, traditional approaches to objective setting are no longer sufficient. 

This session introduces an enhanced approach to building SMARTer objectives that reflects the realities of modern marketing. While the foundational principles of SMART remain relevant, they must be extended to ensure objectives are precise, comparable, and adaptable within data-rich and technology-enabled environments. 

Participants will explore how leading organizations are evolving their approach to objective setting to improve accountability, strengthen alignment with business outcomes, and enable more effective performance measurement. The session focuses on practical application, equipping participants with a structured framework to develop clearer, more actionable marketing and personal objectives. 

Through guided exercises, participants will refine their own objectives, ensuring they are not only well-defined, but also grounded in measurable impact and aligned with broader strategic priorities. 

By the end of the session, participants will be better equipped to set marketing objectives that drive focus, improve execution, and deliver stronger business results.

  • Why traditional approaches to objective setting often fall short in modern marketing environments 
  • How to evolve SMARTer objectives to reflect data availability, automation, and AI-influenced decision making 
  • The role of precision in objective setting, including the importance of clearly defined timeframes and baselines 
  • How to better align marketing objectives with broader business and revenue goals 
  • Practical methods to improve marketing accountability and performance measurement 

Andrew Temes brings over three decades of marketing and sales leadership experience in Consumer Packaged Goods (CPG), OTC Pharmaceuticals, Retail, Home Services, and the Not-For-Profit sector.
 
Andrew has been featured in marketing publications, as a speaker at industry conferences, international guest lecturer, and as an adjunct professor of marketing strategy, integrated marketing communications, consumer behaviour, and digital marketing for over 20 years. Andrew has taught at Schulich School of Business, Seneca Polytechnic, York University, University of Toronto (UofT), the University of Victoria (UVic), and McMaster University.
 
He is Founder & Principal of the Executive Marketing Academy, supporting small & medium sized businesses to overcome strategic challenges and achieve both short-term sales and long-term sustainable results.
 
As a Board Director for St. John Ambulance Peel-Dufferin, Reena Foundation, and Reena (where he is also the Chair of the marketing committee), Andrew volunteers his time to support the strategic marketing for these organizations and the meaningful work that they do for their respective communities.
 
Andrew holds a Bachelor of Arts degree from Western University and a Master of Business Administration degree with a major in Marketing, from Schulich School of Business.

Areas of Expertise

  • Marketing Strategy and Strategic Planning
  • Consumer Behaviour and Behavioural Economics
  • Digital Marketing and Search Marketing
  • Social Media Management and Strategy
  • Leadership Development and High Performance Teams
  • Problem Identification and Insights Discovery
  • Sponsorship and Partnership Marketing
  • And more..

Sample Media & Accolades
ANDREW TEMES | LinkedIn

speaker

Andrew Temes, MBA

Founder and Principal

Executive Marketing Academy

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