8/11/2026 1:30:00 PM
Toronto @ 9:30AM - 10:30AM ET CMA Café Executive Networking

CMA Café: The Profitability of Canadian Media

Members: $0

Non-Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Canadian Marketing Association
145 Wellington St. W Suite 203 Toronto Ontario M5J 1H8 Canada
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Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Founder & CEO of Miix Analytics, Hilary Borndahl, to discuss the Profitability of Canadian Media.

In this engaging session, attendees will review the latest Profit ROI Norms from the Miix database and discuss the current market factors influencing these trends. From the 2026 release, market norms are expanded to include

  • The Profit ROI of Sponsorship Investments,
  • The impact of Media Sufficiency on ROI,
  • How CPM contributes to the ROI of Social and CTV platforms.

Please submit your questions and come prepared to chat. Only 15 spots available.

Hilary Borndahl

Hilary Borndahl is the Founder and CEO of Miix Analytics Inc., bringing over 20 years of experience in Market Analytics. Before launching her own firm, Hilary held senior roles at global leaders Kantar and Nielsen, where she led high-performing teams and drove significant growth in Advanced Analytics. A recognized expert in Marketing Mix Modeling (MMM) and ROI, Hilary has consulted with more than 150 brands across both advertisers and agencies, including many in the Fortune 500 in Canada, the US, Europe, and Global Scopes. Her work has consistently helped organizations unlock data-driven insights to improve marketing effectiveness and business performance.

speaker

Hilary Borndahl

Founder & CEO

Miix Analytics Inc.

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