8/12/2026 4:00:00 PM

CM Townhall - An Introduction to the Little-Known World of Agri marketing

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community.

Like many Canadians, I didn’t grow up on a farm or in a rural community. When I entered the workforce over 25 years ago, agriculture—and the career opportunities within it—were completely off my radar. I had no idea that Agri marketing even existed, let alone that it could be such a dynamic and rewarding path for someone building a career in marketing.

The reality is, most Canadians live in urban environments with little direct connection to agriculture. As a result, this “Agri marketing blind spot” is both significant and widespread.

This session is designed to change that.

Together, we’ll explore the unique and often overlooked world of Agri marketing—what it is, why it matters, who it serves, and how it works. More importantly, we’ll spotlight the exciting opportunities it offers for marketers looking to make an impact in a meaningful and essential industry.

If you’ve never considered agriculture as part of your career journey, this is your chance to see what you’ve been missing.

  • What is Agri marketing?
  • Why Agri-marketing matters
  • How Agri-marketing works
  • Who it’s for
  • Opportunities and support networks to explore

  • Gain insight into a lesser-known but essential area of marketing
  • Discover career opportunities within agrimarketing
  • Understand how this field fits into the broader marketing landscape

See how Agri marketing can be a viable and rewarding career path, gain a fresh perspective on where your marketing skills can take you, and access a research-based white paper to support future planning, decision-making, and internal discussions.

David “Laz” Lazarenko has spent more than 25 years leading strategy and marketing efforts in agri-business. As Partner and Executive Vice President at Think Shift, he has led successful brand and product launches, re-branding and brand alignment initiatives, sales campaigns, and corporate responsibility initiatives for some of agriculture’s most successful corporations, including Adama, Bayer, Cargill, Corteva and Trimble.

 This experience includes strategic planning, branding and campaign development for grower groups, line companies, Agri-retail, agri-food, seed, chemistry and equipment companies. Outside of agriculture, David has led strategy for organizations in finance, education, construction, transportation and various other industries.

 David’s commitment to agriculture and thought leadership in marketing was recognized with his award as the Canadian Agri-Marketing Association’s 2018 Agri-Marketer of the Year.

The Chartered Marketer (CM) designation is the only recognized marketing designation in Canada, highlighting professionals who meet the highest standards of knowledge, experience, and ongoing professional development. The program provides resources, learning opportunities, and exclusive events to help marketers advance their careers and stay at the forefront of the profession.

To learn more about the CM program, how it can benefit your career and how to apply, download the brochure here. 

If you are a Chartered Marketer and would like to speak at future CM Townhalls, you can complete this form or email charteredmarketer@thecma.ca.

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