A senior marketing leader with more than 20 years of experience leading marketing strategy, digital marketing, growth and transformation initiatives across both B2B and B2C organizations.
Starting off in web development and designing children’s games very early in career, her career has taken many shifts and pivots working in roles across creative, development, digital, partnerships and strategy, providing her with the in-depth experience on how to succeed no matter where you land within marketing.
She has held leadership roles across various industries including real estate, retail, technology, retail, loyalty programs, higher education, and consumer packaged goods, where she has built and led high-performing teams, developed growth strategies, modernized marketing operations, and delivered integrated marketing programs that drove measurable business results.
While she enjoys touching on all aspects of marketing, Christine can speak to anything digital marketing, lifecycle and CRM strategy, digital transformation, brand, partnerships and marketing operations.
Known for her ability to bridge strategy and execution, Christine has partnered with executive leadership teams to navigate organizational change, implement new technologies, optimize customer journeys, and build marketing functions that support long-term growth. She is passionate about using data, customer insights, and emerging
technologies to solve complex business challenges and create meaningful customer experiences.
As a Chartered Marketer and active member of Canada's marketing community, Christine is committed to continuous learning, knowledge sharing, and supporting the development of the next generation of marketers. Through consulting, mentoring, facilitation, and industry involvement, she enjoys helping marketers and organizations navigate an increasingly complex and rapidly evolving marketing landscape.
Outside of work, you'll find Christine exploring emerging technologies, attending industry events, volunteering in her community, hitting the trails and spending time outdoors with her family. If you see her at a CMA event, be sure to say hello.
Areas of Expertise
- Marketing Strategy & Planning
- Digital Marketing
- Integrated Campaigns
- Customer Lifecycle & CRM Marketing
- Brand Strategy
- Marketing Analytics & Performance Measurement
- Marketing Leadership & Team Development
- Change Management & Digital Transformation
- Marketing Operations
- MarTech Strategy
- Communications
- Partnerships
- Professional Development for Marketers
- And more...
