9/15/2026 5:00:00 PM
1:00PM - 3:30PM ET Online Training

AI Driven Storytelling

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS
Earn 1.25 CPD
Register Now
Outlook ICal Google Calendar

In today's rapidly evolving marketing landscape, integrating traditional storytelling frameworks with advanced AI tools is essential for crafting compelling narratives that resonate with audiences. This session will delve into the Hero's Journey and the StoryBrand Framework, demonstrating how AI applications like ChatGPT can enhance storytelling in marketing.

By the end of this session, participants will be equipped with the knowledge and tools to effectively integrate AI into their storytelling strategies, ensuring their marketing efforts are both innovative and impactful.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • Introduction to storytelling frameworks: The Hero's Journey and StoryBrand
  • Exploring AI's role in modern marketing strategies
  • Integrating AI tools to enhance storytelling
  • Interactive workshop: Crafting your own AI-enhanced marketing narrative

  • The fundamentals of the Hero's Journey and StoryBrand frameworks
  • How AI tools like ChatGPT can be leveraged to create engaging content
  • Techniques for integrating AI into your storytelling processes
  • Best practices from successful AI-driven marketing campaigns

  • Enhanced ability to craft compelling marketing narratives
  • Improved efficiency in content creation through AI integration
  • Insights into the latest AI tools and their applications in marketing
  • Hands-on experience with AI-driven storytelling techniques

  • Marketing professionals seeking to innovate their storytelling approaches
  • Content creators interested in leveraging AI for content development
  • Brand strategists aiming to enhance audience engagement
  • Anyone interested in the intersection of AI and storytelling in marketing

Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continuous learning. Read more about Dave here.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Dave Burnett, CM

President

AOK Marketing.com

Major Sponsors