9/22/2026 1:30:00 PM
Toronto @ 9:30AM - 10:30AM ET CMA Café Executive Networking

Mastercard CMA Café | Original Data: Your Competitive Advantage in an AI World

Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Canadian Marketing Association
145 Wellington St. W Suite 203 Toronto Ontario M5J 1H8 Canada
Register Now
Outlook ICal Google Calendar

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Join Cashew CEO and Co-Founder Addy Graves for an interactive conversation on why original research is becoming a CMO's most valuable competitive advantage. As AI floods the market with lookalike content, brands that stand out are bringing new ideas to the conversation. Learn how proprietary data helps marketing leaders differentiate their brand, shape industry conversations, and build lasting credibility.

We'll discuss:

  • Why brands are unknowingly relying on the same data and ending up with the same messaging
  • How original research fuels content, campaigns, PR, and executive thought leadership
  • Practical ways to turn consumer insights into content that captures attention and drives differentiation.

Priority keywords:

Original research
Proprietary research
Consumer insights
Thought leadership Content strategy
Brand differentiation
AI content strategy
Research-backed content
Marketing insights
Data-driven marketing

Please submit your questions in advance and come prepared to chat.

Only 15 spots are available. 

Addy Graves , CEO and Co-Founder , Cashew

With over a decade of experience in market research and data strategy, Addy has led research programs for global brands including Apple, AT&T, and Infiniti, drawing on expertise gained at Ipsos and Critical Mass. By combining advanced analytics with diverse data sources, she has consistently transformed complex data into actionable insights that drive measurable business results. As CEO and Co-Founder of Cashew, Addy is solving the research challenges she experienced firsthand, making deep consumer insights faster, more accessible, and easier for organizations of all sizes to use through Cashew's innovative technology.

speaker

Addy Graves

CEO and Co-Founder

Cashew

Major Sponsors