9/25/2026 4:00:00 PM
12:00PM - 1:00PM ET Online Training

Sustainability Marketing

Members: $0

Non-Members: $25

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS
Earn 0.50 CPD
Register Now
Outlook ICal Google Calendar

Sustainability has moved from a niche topic to a growing business priority, shaping how organizations operate, innovate, and communicate with their stakeholders. At the same time, advances in AI are creating new opportunities—and new questions—for marketers and business leaders seeking to build trust and demonstrate impact.

Join us for this Lunch & Learn session as we explore the evolving relationship between sustainability, AI, and authentic brand communications. Through discussion and examples, we'll examine what sustainability means in today's business landscape, why transparency matters, and how organizations can navigate increasing expectations from customers, employees, and other stakeholders.

This session will provide a high-level look at emerging trends, common challenges, and key considerations for organizations looking to balance purpose, performance, and credibility in an increasingly complex environment.

This topic will be explored in greater depth during our live seminar, Sustainability, AI, and the Balance Between Doing Good and Telling the Truth, on October 14, where participants will dive deeper into practical strategies, tools, case studies, and real-world applications.

Lindsay Hampson
President, ThisRock Inc.

Helping businesses make sustainability real, credible and actually useful, across operations, marketing and AI.

Lindsay Hampson is the Founder and President of ThisRock Inc., an ESG and sustainability consulting firm based in Ontario, Canada. She works with businesses across North America to help them meet rising sustainability expectations from customers, investors and regulators, while turning those requirements into a competitive advantage.

With an MBA and her FSA Credential from IFRS, Lindsay specializes in practical ESG implementation, including EcoVadis, CDP and GHG emissions measurement. Her work focuses on helping companies move beyond theory and into clear, credible action that improves performance, reduces risk and supports growth.

What sets Lindsay apart is her ability to connect sustainability with real business functions, especially marketing and emerging technologies. She helps teams understand how sustainability impacts brand, customer trust and sales, while also exploring how tools like AI can support ESG data, reporting and decision making without creating unnecessary complexity.

Through ThisRock, Lindsay has supported organizations across manufacturing, logistics, chemicals and technology to build sustainability programs, improve scores, strengthen supplier practices and communicate their progress in a way that is clear and credible.

As a speaker and facilitator, Lindsay is known for being direct, practical and engaging. She brings a no nonsense approach to sustainability, helping audiences cut through confusion, avoid greenwashing and focus on what actually matters.

Her core message is simple: sustainability should be real, measurable and useful for your business.

Areas of Expertise

  • Sustainability for Marketing Teams and Brand Strategy
  • ESG and Sustainability Strategy
  • EcoVadis Assessment and Score Improvement
  • GHG Emissions Measurement, Scope 1, 2 and 3
  • CDP and Climate Disclosure
  • Sustainability and Artificial Intelligence Applications
  • Sustainable Procurement and Supply Chain ESG
  • Sustainability Reporting, SASB and UN SDGs
  • Policy Development across Environment, Labour, Ethics and Procurement
  • Employee Sustainability Training and Engagement

Speaking Experience & Engagements

  • Speaker, ASI Show Orlando 2026
  • Workshop Speaker, SMC3 LTL Trucking Conference, 2026
  • Emcee, Pivot Tech Conference 2024
  • Speaker, Toronto Climate Week 2025
  • Keynote Speaker, Mohawk College GIFT Conference 2024 2025
  • And many more

Lindsay regularly speaks to business leaders, marketing teams and sustainability professionals across North America, delivering sessions that are practical, honest and immediately actionable.

speaker

Lindsay Hampson

President

ThisRock Inc.

Major Sponsors