10/1/2026 5:00:00 PM
1:00PM - 3:30PM ET Online Training

Make it Land: Communicating Marketing Ideas that Inspires Action

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS
Earn 1.25 CPD
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Marketers spend their careers developing ideas. But even the best idea will only go so far if you can’t get others to understand it, believe in it, and act on it. Today’s marketers must communicate with everyone from senior leaders and sales teams to finance, agencies and cross-functional partners—audiences who don’t always speak the language of marketing or care about the same things you do. The challenge is making your message connect with what matters to them.

This dynamic, practical training teaches marketers a simple five-step framework for communication that gets results, with a focus on the written form. Through real-world marketing examples and hands-on exercises, participants will learn to clarify their message, understand their audience, build a compelling story and make their ideas easier to understand—and harder to ignore.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

Register Now, Learn Anytime 
Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time. 

  • Any marketer who regularly needs to influence cross-functional partners or senior stakeholders
  • Marketing managers
  • Brand managers
  • Assistant brand managers 

  • Learn a five-step framework for turning marketing thinking into clear, compelling communication
  • Strengthen written communication to make messages more concise, engaging and actionable
  • Build stronger stories that bring marketing ideas to life and inspire action

  • Stronger communication with non-marketers and cross-functional partners
  • Practical tips and tools to make your ideas stand out and drive action
  • Greater confidence in your ability to communicate and champion your ideas

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Dan Alvo
Khlumus Consulting

Dan Alvo is a dynamic global executive with nearly 30 years of corporate experience. Having worked at Procter & Gamble, Kraft Foods, and Mars/Wrigley, Dan has held senior leadership roles, including North American Vice President and General Manager on a multi-billion dollar international business.

After a successful corporate career, Dan sought a way to give back by combining his deep understanding of the corporate environment with his passion for helping people grow and succeed. This drive fuels his commitment to mentoring talent and cultivating high-performance teams.

Known for his people leadership skills, Dan excels at creating inclusive and diverse work environments.  His blend of proven techniques and creative approaches has nurtured emerging leaders and fostered a culture of collaboration and growth.

With over 100 international awards in strategy, marketing, and advertising, Dan continues to be a respected leader and influential industry voice, dedicated to developing the next generation of successful leaders.

speaker

Dan Alvo

Khlumus Consulting

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