Muhannadh (Mu) Thalha, MBA
Marketing Instructor | Brand Strategist
A versatile marketing professional with deep roots in global CPG brand management and a passion for developing the next generation of marketers. Having built his career at two of the world's most iconic consumer goods companies — Nestlé and Unilever — Mu brings dual credibility to the classroom.
Mu’s marketing journey began in the fast-moving world of CPG, where he managed brands, worked alongside major research agencies including Nielsen and Kantar, and gained hands-on experience across the full commercialization lifecycle from consumer insight and product concept testing to brand positioning and go-to-market execution. That industry foundation now informs everything he teaches.
Today, Mu teaches marketing and digital business across three Vancouver-area colleges — VCC, SELC, and Blanche Macdonald Centre, covering everything from Digital Business Applications and Integrated Marketing Communications to Brand Strategy and HRM. He also serves as a part-time food tour guide on Granville Island, which much like great marketing is just about telling compelling stories to the right audience.
A sought-after facilitator and speaker, Mu has delivered guest lectures and led workshops for students and professionals alike. Whether he is coaching early-career marketers on building their LinkedIn presence or helping brand teams craft a go-to-market strategy, his approach is always the same: practical, grounded in real experience, and built around what works.
Areas of Expertise
- Brand Strategy and Positioning
- Go-to-Market Strategy and Product Commercialization
- Integrated Marketing Communications
- Market Research and Consumer Insights (Nielsen, Kantar)
- Personal Branding and LinkedIn Strategy
- Digital Business and Marketing Education
- CPG Brand Management
- Marketing Consulting and Brand Advisory
