10/15/2026 2:00:00 PM
10:00AM - 12:30PM ET

Beyond Brainstorming: Creative Problem-Solving with AI

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Marketing teams rarely suffer from a shortage of ideas. The challenge is generating ideas that are different, strategically relevant, and strong enough to address the problem at hand. 

Too often, brainstorming sessions produce familiar answers, reward the loudest voices in the room, or generate long lists of ideas that never become actionable solutions. As marketing challenges become more complex—and as AI makes it easier to produce more content and more options—the ability to think creatively with purpose has never been more important. 

Beyond Brainstorming: Creative Problem-Solving with AI is a practical, hands-on introduction to a more structured and solution-focused approach to creativity. Participants will explore selected principles and techniques from established Creative Problem Solving practices, including how to clarify a challenge, generate a wider range of possibilities, evaluate promising ideas, and begin turning them into action. 

The seminar will also introduce the complementary roles of divergent and convergent thinking. Participants will consider how separating idea generation from evaluation can help teams move beyond obvious answers while maintaining strategic focus. 

AI is integrated throughout as a practical thinking partner. Participants will explore how generative AI can help uncover assumptions, reframe challenges, introduce new perspectives, make unexpected connections, expand ideas, and examine potential solutions. Just as importantly, the seminar will reinforce where human context, imagination, and judgment remain essential. 

Through guided exercises, marketing examples, and collaborative discussion, participants will practise selected techniques using realistic marketing challenges. They will leave with an introductory framework and a set of practical tools they can continue to explore and apply individually or with their teams. 

This 2½-hour online seminar offers a starting point for making creativity a skill you can apply more deliberately—not simply a moment of inspiration you hope for. 

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time. 

  • Marketing directors and senior marketing managers
  • Brand, communications, content, and digital marketing leaders
  • Agency account, strategy, and creative professionals - Innovation, customer experience, and product marketing professionals
  • Mid- to senior-level marketers who lead or participate in brainstorming, problem-solving, planning, and idea-development activities

  • The basic principles of a structured, solution-focused approach to creativity
  • Why clarifying and reframing a challenge can lead to more useful ideas 
  • How divergent and convergent thinking play different but complementary roles in creative problem-solving - Selected techniques for moving beyond obvious or familiar answers
  • Practical ways to use generative AI to introduce new perspectives, challenge assumptions, and develop ideas
  • How to begin evaluating and strengthening ideas without losing what makes them original

  • An introductory framework for approaching creative challenges more deliberately
  • Practical techniques that can improve brainstorming and problem-solving conversations
  • A better understanding of how problem framing influences the quality of ideas
  • New ways to expand and develop ideas while maintaining strategic relevance
  • Greater awareness of how AI can support—but not replace—human creativity and judgment
  • Tools and approaches you can continue practising in your day-to-day marketing work

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.

speaker

Richard Toker

President

Branderos Inc.

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