10/20/2026 5:00:00 PM
Ottawa @ 1:00PM - 5:00PM ET In-Person Event

CMA Data Privacy - Ottawa

Members: $25

Non-Members: $50

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Ottawa Art Gallery
50 Mackenzie King Bridge Ottawa Ontario K1N 0C5 Canada
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Canada's regulatory landscape is shifting dramatically. We’re facing the most significant changes to privacy law since PIPEDA was introduced more than two decades ago. AI is transforming every campaign, every channel and every customer interaction. And your digital properties may already be out of step with what regulators expect.

Join the Canadian Marketing Association for a session with Canada's top marketing, legal and policy voices to decode the shifts reshaping our industry – and show you how to turn them into a competitive advantage.

You'll leave with clarity on:

  • What Canada's privacy reform means for how you collect, use and protect customer data;
  • How to use AI boldly and responsibly; and
  • How to ensure your digital properties are transparent, compliant and build customer trust.

Agenda

Get the regulator's unfiltered perspective on enforcement priorities, the regulatory changes ahead and how the OPC thinks about balancing privacy protection with business innovation. This isn't a legal briefing. It's a strategic conversation for practitioners on both sides of the marketing-legal equation.

The government introduced the Protecting Privacy and Consumer Data Act in June. If passed, it will replace our current privacy law, PIPEDA. The implications for marketing are significant. This session cuts through the complexity to clarify what the new law will mean for your activities and what you should be doing now to prepare.

Canadians want relevant, personalized experiences. And they want to know their information is handled with care. Those are not competing priorities. They are dual requirements for trust and satisfaction. Drawing on the CMA’s 2026 consumer privacy research, this session examines what consumers and regulators expect from brands today and how leading organizations are turning privacy accountability into a genuine point of differentiation. Privacy-positive design isn’t a constraint on good digital experience – it’s what good digital experience looks like. Featuring data/privacy officers, regulatory experts, consumer insights leaders.

The question is no longer whether AI will transform marketing but how we lead through the disruption it creates. This session addresses how to lead AI adoption with intention: building organizational AI literacy from the ground up, navigating a regulatory environment that is shifting in real time and making decisions that hold up under public and legal scrutiny. The marketers who will win aren't simply those who adopt AI fastest, they're the ones who adopt it wisest.

Generative AI is producing content at scale. The legal landscape around ownership, copyright and brand risk is still catching up – and the ambiguity is creating real exposure for Canadian marketers. This panel cuts through the uncertainty with practical guidance on protecting your brand's intellectual property, understanding liability in AI-assisted creative workflows and building policies and processes that keep your organization on the right side of the law as it continues to evolve. Featuring intellectual property lawyers, brand leaders and creative directors.

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