Bold Moves: How to Stand Out and Start Strong in a Marketing Career

• Early-career marketers
• Recent graduates entering the marketing field
• High school students interested in marketing careers
• College and university students
• Career changers exploring opportunities in marketing

• Identify key steps to start and grow a career in marketing.
• Understand how to build experience and showcase their marketing skills.
• Learn strategies to improve their professional visibility and personal brand.
• Recognize opportunities to apply a marketer’s mindset to their career development.

• Practical career strategies for entering the marketing industry.
• Tools to build experience, visibility, and confidence.
• Guidance on positioning yourself for marketing opportunities.

Candace Knights, MBA, CM
Marketing Strategist, Communications Leader, Educator, Creative Entrepreneur 

Candace Knights, MBA, CM, is a bilingual marketing strategist, educator, and award-winning creative entrepreneur with experience spanning digital marketing, communications, content strategy, and audience engagement. Her career across government, national associations, higher education, and the creator economy gives her a unique perspective on how brands connect with audiences in today’s evolving digital landscape.

Candace has led bilingual digital communications programs, developed social media and content strategies, managed integrated campaigns, and created audience-focused communications for organizations including the Canadian Produce Marketing Association (CPMA) and the House of Commons of Canada. Her work combines strategic thinking, creativity, and data-informed decision-making to help organizations communicate effectively with their audiences.

As a Chartered Marketer (CM) and post-secondary instructor in Marketing Management and Digital Analytics & Campaign Analysis, Candace is passionate about helping emerging marketers apply strategy in real-world contexts. She has guided students through digital marketing, campaign planning, analytics, measurement, and the skills needed to succeed in today’s marketing environment.

Beyond her marketing and communications work, Candace is an award-winning content creator and creative entrepreneur. She has appeared as a beauty and industry expert on national television programs including Cityline TV, The Social, and The Good Stuff with Mary Berg, and was named to the Canadian Arts & Fashion Awards (CAFA) New Gen list recognizing emerging creative talent in Canada's fashion and beauty industries. Her experience building a personal brand and collaborating with consumer brands provides insight into creator marketing, influencer partnerships, and digital storytelling.

Areas of Expertise 

1. Digital Marketing Strategy
2. Integrated Marketing Communications
3. Social Media Strategy & Management
4. Content Marketing & Storytelling
5. Brand Strategy & Audience Engagement
6. Marketing Analytics & Campaign Measurement
7. Bilingual Communications (English & French)
8. Digital Content Strategy
9. Influencer & Creator Marketing
10. Corporate Communications
11. Creative Entrepreneurship
12. Public Speaking & Workshop Facilitation
    

Sample Media & Accolades  

• Chartered Marketer (CM) designation with the Canadian Marketing Association
• Master of Business Administration with specialization in Marketing
• Course Instructor in Digital Analytics & Campaign Analysis
• Featured on Cityline TV, The Social, and The Good Stuff with Mary Berg
• Featured in The Kit, Refinery29 Canada, and Scratch Magazine
• Named to the CAFA New Gen list recognizing Canada's emerging fashion and beauty creatives

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.