Trina Boos is a respected entrepreneur and connector in the marketing, digital, and creative industries with a career focused on talent development and professional relationship building. She is the Founder and CEO of Boost Academy of Excellence, where she works with client-facing teams to build the people skills that make them promotable: professional presence, conversational confidence, business etiquette, networking savvy, and communication - skills particularly vital in today's hybrid work environment.
Previously, as the CEO of Boost Agents, a recruitment agency, Trina placed thousands of professionals in marketing, advertising, creative, and digital roles across North America. She also founded Ad Lounge, which began as a networking opportunity for Sheridan College students and grew into a community of over 5,000 advertising industry professionals. Through Ad Lounge, Trina pioneered innovative professional development initiatives including the “Next Gen Dinner Series,” “Conversuasion,” and “DishCourse,” connecting emerging leaders with industry veterans.
A graduate of the Emily Post “Business Etiquette Train the Trainer” program, Trina offers business etiquette consulting, corporate training, and career coaching. She regularly speaks at industry conferences and educational institutions.
Recognized as a key figure in the marketing and creative scene, Trina’s work and insights have been featured in prominent publications including the Toronto Star, Financial Post, and Women of Influence. At the core of her professional endeavours is her passion for connecting people and fostering professional growth. Her career demonstrates her belief that exceptional professionals distinguish themselves not just through technical capabilities but through their ability to build genuine relationships and navigate complex business environments with grace.
Areas of Expertise
- Professional Presence & Business Etiquette - Emily Post Institute Train-the-Trainer trained; built a whole training practice (Boost Academy of Excellence) around this exact gap in the workforce.
- Networking & Relationship-Building - designed and ran the Next Gen Dinner Series for over a decade, training students to confidently navigate executive-level conversations, business dining, and first impressions before high-stakes events.
- Leadership & Team Management - built and led a 14-person agency for 13 years with full P&L accountability; hands-on experience in hiring, performance management, and team culture.
- Cross-Generational & Inclusive Communication - host Gen Z roundtables on workplace expectations post-COVID, and have built a specific practice around culturally responsive, inclusive professional conversation (the CIBC ”Where are you from?" keynote or the Eye Contact Workshop are strong example, linked below).
- Career & Personal Branding Coaching - one-on-one coaching on interview presence, personal branding, and confidence-building, with thousands of candidates coached.
Community & Stakeholder Engagement - grew Ad Lounge to 5,000+ members and through my recruitment agency, built sustained relationships with senior leaders at IBM, Labatt, Microsoft, BMO, Interac, Leo Burnett, FCB, McCann, and others
Sample Media & Accolades
Reviews on Google
Google reviews
