11/19/2026 6:00:00 PM
1:00PM - 3:30PM ET Online Training

Copilot for Marketers: Your Daily Operating System

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Most marketing teams do not have an AI-output problem. They have a context problem. Campaign information is fragmented across emails, meetings, SharePoint sites, presentations, briefs, and individual team folders. Brand guidance is interpreted differently across departments. Marketers repeatedly search for the same information, reconstruct project context, and explain how work should be completed—only to receive generic outputs that still require extensive revision.

Microsoft Copilot Cowork can do more than draft content or summarize a document. When it is grounded in the right organizational knowledge and given a repeatable operating framework, Cowork can gather context across Microsoft 365, enrich incomplete inputs, coordinate multi-step work, prepare deliverables, and preserve knowledge as work moves between teams. In this practical session, participants will learn how to turn Cowork into a marketing operating system by connecting approved knowledge sources, structuring stronger tasks, and creating a concise SKILL.md file that captures workflows, brand standards, examples, quality criteria, and approval rules. No coding is required.

Group rates: CMA offers special rates for groups. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • Marketing managers and marketing team leads
  • Brand, content, and communications professionals
  • Marketing operations, enablement, and transformation leaders
  • Campaign, demand generation, and lifecycle marketers
  • Marketers responsible for briefs, presentations, executive communications, or cross-functional handoffs

  • How to distinguish Copilot Chat from Cowork and identify when work requires a response, a multi-step outcome, a scheduled task, or a reusable skill.
  • How to structure Cowork tasks by defining the goal, required context, desired output, and examples or standards Cowork should follow.
  • How to map approved SharePoint sites, files, emails, meetings, and organizational knowledge into a connected information system for marketing work.
  • How to design a reusable SKILL.md file that captures workflow instructions, brand standards, quality criteria, approval rules, and output formats.
  • How to use Cowork to strengthen briefs, enrich incomplete information, prepare emails and presentations, and move work between teams without losing context.

  • A clearer understanding of Cowork capabilities that extend beyond drafting and summarization.
  • A repeatable framework for delegating complex marketing work with better context and more consistent outputs.
  • A knowledge-source map showing how relevant organizational information should support a marketing task.
  • A completed task blueprint identifying the goal, required context, expected output, and examples or standards Cowork should follow.
  • A blueprint for a custom marketing skill that can be reused across projects and teams.

Nia Joseph is a growth and marketing executive with experience across Microsoft, startups, product, and global enterprise. She helps organizations turn customer insight, emerging technology, and strong ideas into growth strategies, go-to-market systems, and products that scale. As a LinkedIn Learning instructor, she has taught thousands of professionals across industry and university programs. Through NiaJoseph.ai, Nia advises founders, marketers, and product teams on growth, go-to-market, AI strategy, and building what’s next.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.

speaker

Nia Joseph

Growth Strategist | AI Product Manager | Founder

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