From Order Taker to Trusted Advisor
Members: $0
Non-Members: $25
Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.
Earn 0.50 CPD
Members: $0
Non-Members: $25
Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.
Being a successful marketer isn’t just about delivering what people ask for. It’s about asking better questions, challenging assumptions, and helping others make better decisions.
If you’ve ever felt like you’re simply taking requests instead of influencing strategy, this session is for you.
Join us for this practical 1-hour webinar where you’ll learn how to shift from being an order taker to becoming a trusted advisor—whether you’re working with clients, colleagues, or senior leaders.
In this session, we’ll cover:
Whether you’re early in your marketing career or looking to increase your strategic impact, you’ll leave with practical tools you can start using immediately.
Richard Toker, CM, is one of Canada’s most experienced marketing practitioners, with a career spanning nearly three decades across some of the country’s most respected agencies and brands.
A solution-focused facilitator, trainer and consultant, Richard has built a reputation for helping organizations navigate complex change, sharpen their strategic thinking and develop the marketing skills that actually move the needle. As Founder of Branderos, his boutique marketing consultancy, Richard works with clients across consumer and B2B marketing, bringing hands-on experience from brands including Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships and Discovery Centre, the Canadian Marketing Association and Recipe Unlimited (Harvey’s and Swiss Chalet), and a deeper legacy roster that includes American Express, CAA, CBC, IBM, HSBC, Bell, Rogers, Telus, Scotiabank, Lexus, Goodyear, Little Caesars, Ontario Lottery, HP, Fuji, Pitney Bowes and SIR Corp (Jack Astor’s, Scaddabush).
Before launching Branderos in 2009, Richard served as Director, Direct and Digital Marketing at Rogers Communications and before that spent nearly 20 years cutting his teeth in advertising at Ogilvy and Mather, McCann Erickson, Cossette, Draft and Bimm. He also played a key role in developing the Chartered Marketer designation and continues to serve as an instructor in the program today.
Marketing Expertise & Competencies
Key workshops
Founder
Branderos Inc.