AI-Powered Marketing Orchestration Through Agents

• Marketing managers and personalization leads 
• Data and analytics professionals 
• Marketing operations specialists 
• Mid- to senior-level marketers

• How to design and deploy AI marketing agents effectively  
• How to orchestrate multiple AI agents for real-time customer insights  
• The frameworks, tools and governance practices for scaling AI agent workflows across channels, and measuring their impact 

• Improved understanding of agentic AI for marketing  
• Techniques to help you design AI agents that personalize customer experiences  
• A practical framework for orchestrating AI-powered personalization, ready for real-world use as an emerging marketing technology leader in your own organization

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.

Smita Challu Tulsani, CM

Global MarTech & AI Leader
Founder & CEO, LinkLoop.ai

An award-winning, experienced senior marketing and AI leader, Smita has worked across telecom, nonprofit, agency, and international humanitarian sectors in Canada and around the world. With a specialty in MarTech strategy, AI-driven customer experience, and inclusive AI adoption, Smita is a natural leader, a mentor, and has a firm belief that AI has a responsibility to strengthen human judgment, not replace it.

As a ‘career’ MarTech and AI leader, digital transformation has been a professional passion of Smita's for over 20 years. Perhaps her love of systems and structure stemmed from her roots as an engineer. Smita built her early career in brand and marketing before moving into senior MarTech leadership, and has been hooked on the intersection of technology and human behaviour ever since.

Over the past two decades, Smita has held a variety of senior MarTech and digital leadership roles at some of Canada's most recognizable brands and causes, as well as with a leading international humanitarian organization on the global stage. Smita has also worked closely with the Canadian Marketing Association for many years — as a Chartered Marketer (CM), a CX Council member and awards judge, and a long-time contributing author for CMA thought leadership.

When she's not leading organizations through AI strategy and MarTech transformation, she teaches, she speaks, and she mentors up-and-coming marketers and founders. Smita often presents at industry conferences, AI leadership forums, and marketing events. She is also Founder & CEO of LinkLoop.ai, hosts The Intelligence Loop podcast, and serves as Ontario Co-Chair of the Canadian Australian Chamber of Commerce. In her free time, an entrepreneurial streak and a love of travel keep her just as busy outside the boardroom.

Areas of Expertise

1. Global MarTech & AI Leadership
2. AI Strategy & Digital Transformation
3. Customer Experience (CX) Strategy
4. AI for Good
5. Cross-Border Business & Trade
6. Responsible & Inclusive AI
7. And more...