12/4/2026 5:00:00 PM
12:00PM - 1:00PM ET CMA Microlearning

The Marketing Brief Nobody Taught You to Write

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Non-Members: $25

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A great marketing brief can save hours of wasted effort, prevent misunderstandings, and lead to better creative work. Yet many marketers are expected to write briefs without ever being shown how.

Whether you’re briefing an agency, designer, writer, freelancer, or even an AI tool, the quality of your brief has a direct impact on the quality of the work you receive.

Join us for this practical 1-hour webinar where you’ll learn how to write marketing briefs that create clarity, alignment, and better results.

In this session, we’ll cover: 

  • The essential ingredients of an effective marketing brief 
  • Common mistakes that lead to weak campaigns and endless revisions 
  • How to communicate objectives, audiences, and success measures clearly 
  • A simple framework you can use for almost any marketing project 

You’ll leave with a practical briefing approach you can immediately apply to your next campaign or project.

Richard Toker, CM, is one of Canada’s most experienced marketing practitioners, with a career spanning nearly three decades across some of the country’s most respected agencies and brands.

A solution-focused facilitator, trainer and consultant, Richard has built a reputation for helping organizations navigate complex change, sharpen their strategic thinking and develop the marketing skills that actually move the needle. As Founder of Branderos, his boutique marketing consultancy, Richard works with clients across consumer and B2B marketing, bringing hands-on experience from brands including Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships and Discovery Centre, the Canadian Marketing Association and Recipe Unlimited (Harvey’s and Swiss Chalet), and a deeper legacy roster that includes American Express, CAA, CBC, IBM, HSBC, Bell, Rogers, Telus, Scotiabank, Lexus, Goodyear, Little Caesars, Ontario Lottery, HP, Fuji, Pitney Bowes and SIR Corp (Jack Astor’s, Scaddabush).

Before launching Branderos in 2009, Richard served as Director, Direct and Digital Marketing at Rogers Communications and before that spent nearly 20 years cutting his teeth in advertising at Ogilvy and Mather, McCann Erickson, Cossette, Draft and Bimm. He also played a key role in developing the Chartered Marketer designation and continues to serve as an instructor in the program today.

Marketing Expertise & Competencies

  • AI Strategy & Implementation
  • AI for Marketing & Business Growth
  • Prompt Engineering
  • AI Agents & Workflow Automation
  • Microsoft Copilot Enterprise AI Tools
  • AI Product Development Product Strategy & Design
  • Marketing Ethics & Legal Compliance
  • Workflow Optimization Productivity Systems
  • Team Training & AI Adoption

Key workshops

  • AI for Marketing & Business Growth
  • AI Agents & Workflow Automation
  • Prompt Engineering for Business
  • Microsoft Copilot for Marketing Teams
  • Building AI Products & Practical Workflows
speaker

Richard Toker

Founder

Branderos Inc.

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