2021 CMA Award Winners


On Thursday, November 18th the Canadian marketing community gathered in an immersive online experience to celebrate the top marketing campaigns of the year.

Volkswagen Canada, in partnership with TYPE1 (TAXI + Wunderman Thompson), and YWCA Metro Vancouver, in partnership with Rethink, are among the top winners of the evening. In a demonstration of the strength of the marketing sector, award entries were up by well over 50% compared to 2020.

“The quality and increased number of entries this year show that marketers are agile and innovative, finding ways to reach their customers even amidst the challenges of the past 18 months,” said John Wiltshire, our president and CEO. “Their creativity and resilience deserve to be recognized, as they strive to meet the needs and wishes of consumers.”

Throughout the evening, a series of awards were presented across six disciplines: brand building, business impact, customer experience, engagement, innovative media and martech. Within each discipline, entries compete in one of nine categories (automotive, business, consumer products, consumer services, financial, food & beverage, health care, retail and social causes).



Winners by Category

Brand Building

Award: Gold 
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)

The internet has a carbon footprint. So, to launch Volkswagen’s all-electric SUV, we made their website as sustainable as their all-new EV. We replaced every image with over 1.5 million ASCII characters, reducing the amount of embedded data. The result? A site that is 99% cleaner than over 2 million sites tested.

Credits
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne
Creative Director: Allen Kwong
Copywriter: Zachary Richman, Austin Parkin, Michael Mehrasa
Art Director: Logan Franklin
Designer: Logan Franklin, David Tang, Ardit Hashimi, Will Cuthbert
Strategy Director: Aurora Stewart de Pena
Account Director: Atash Khosrorad
Account Supervisor: Deema Kasem
Senior Project Manager: Jessy Stark
Project Manager: Anna Dumke
Product Manager: Matthew Clemente
Technology Director: Rob Cimicata
Developer: Christine Tan, Jay Catalan
Social Strategist: Kiana Ohori, Michal Fetsum
Director Marketing Insights: Adrian Tudorache
Data Scientist: Haipeng Wang, Ken St. Germain
Email Manager: Colin Rickatson, Hannah McGregor


Award
: Silver 
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly

Credits
Touché!

BRP
Senior Vice-President, Can-Am On-Road: Josee Perrault 
Marketing Director: Martin Ethier,
SR. Marketing Specialist, Can-Am On-Road: Sophie Masse 
Global Brand & Content specialist, Can-Am On-Road: Isabelle Morin 
Global Marketing specialist, Can-Am On-Road: Evelyne Plante 
Senior Global Content & Social Lead, Can-Am On-Road: Marc-Olivier Drouin  
Global Marketing Coordinator, Can-Am On-Road: Solvej Houle-Bourassa 
Global Consumer Public Relations Specialist, Can-Am On-Road: Amélie Forcier 
Media & Performance Specialist, Can-Am On-Road: Julien Mignault 

Anomaly
Account Director: Thomas Gaylor
Account Supervisor: Sonja Draskovic
Account Executive: Tshai Thompson 
Managing Partner & Chief Strategy Officer: Laura Rowan
Art Director: Kennedy Choi
Art Director: Jonathan Crandell
Copywriter: Cam Garbutt 
Copywriter: Jenai Kershaw
Social Strategist: Matt Stasoff 

Praytell
Vice President & Creative Partnerships: Katie Siff 
Account Strategy Supervisor: Andy First 
Senior Director, Account Strategist: Meg Seibly
Senior Account Strategist: Eamon Levesque 
Director, Influencer Marketing: Greg Scavuzzo 
Senior Influencer Strategist: Sydney Farrar  


Award: Bronze 
Campaign: Made for Those Who Drive Hockey
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada

Credits
Executive Creative Director/Writer: Ian MacKellar
Creative Director: Bill Newbery/Kevin Bélanger/Andy Mckay/Jamie Marcovitch
Writer: David Strausser/Stephen Sthal
SVP, Client Business: Christine Smith
Sr. Account Director: Jennifer Green
Producer: Tess Waisglass
SVP, Media Operations: Spiro Paravantes
Group Buying Director: Fiona Swanek
Media Director: Tania Cuch
Senior Media Supervisor: Estelle Nguyen

Business Impact

Award: Gold
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly

For centuries, the industry’s positioning has been as an experience provider for men. Can-Am On-Road creating a new social digital safe space for women: the Women of On-Road. This initiative was built to promote equal on-road opportunities for women. The program contributed to an increase of 15% in women sales YOY, turning the industry upside down!

Credits
Touché!

BRP
Senior Vice-President, Can-Am On-Road: Josee Perrault 
Marketing Director: Martin Ethier,
SR. Marketing Specialist, Can-Am On-Road: Sophie Masse 
Global Brand & Content specialist, Can-Am On-Road: Isabelle Morin 
Global Marketing specialist, Can-Am On-Road: Evelyne Plante 
Senior Global Content & Social Lead, Can-Am On-Road: Marc-Olivier Drouin  
Global Marketing Coordinator, Can-Am On-Road: Solvej Houle-Bourassa 
Global Consumer Public Relations Specialist, Can-Am On-Road: Amélie Forcier 
Media & Performance Specialist, Can-Am On-Road: Julien Mignault 

Anomaly
Account Director: Thomas Gaylor
Account Supervisor: Sonja Draskovic
Account Executive: Tshai Thompson 
Managing Partner & Chief Strategy Officer: Laura Rowan
Art Director: Kennedy Choi
Art Director: Jonathan Crandell
Copywriter: Cam Garbutt 
Copywriter: Jenai Kershaw
Social Strategist: Matt Stasoff 

Praytell
Vice President & Creative Partnerships: Katie Siff 
Account Strategy Supervisor: Andy First 
Senior Director, Account Strategist: Meg Seibly
Senior Account Strategist: Eamon Levesque 
Director, Influencer Marketing: Greg Scavuzzo 
Senior Influencer Strategist: Sydney Farrar  


Award: Silver
Campaign: Year of Subaru
Client: Subaru Canada
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Group Creative Director: Gerald Kugler
Writer/CD: Jonathan Smith, Dan Cummings, George Ault
Art Director/CD: Patrick Shing, Susie Lee, Vic Bath, Jacob Gawrysiak
Art Directors: Sarah Quinto, Riley Keen
Writers: Julia Forrester, Laura Biggar
Account Team: Lauren Boultwood, David Tremblay, Maura Kelly, Hayley Blackmore, Jenn Gaidola-Sobral
Planning Team: Carly Miller, Tim Hopkins

Subaru Canada
Don Durst, Cynthia Bouris, Don Gill, Sara Pimentel, Ted Lalka, Gary Sappleton, Curtis Lang

OMD
Media Team: Natasha Cappelli, Cobi Grein, Michelle Jairam,
Agency Producers: Clare Dietrich, Teresa Bayley, Houng Ngui, Revital Grunberg

Production House: Revolver, ANIMALS
Director: Scott Cudmore, Eric Crosland, Dave Mossop, Yael Staav
Production House Executive Producers: Miriana DiQuinzio, Chris Hutsul, Andrew Sulliman
Production House Line Producers: Andréa Fehsenfeld, Liam Benstead
Director of Photography: Eric Crosland, Dave Mossop, Christopher Soos

Post Production Company: Zulubot, Darling VFX
Editor: Max Lawlor, Jessie Posthumus, Brian Noon
Colourist: Wade Odlum, Alter Ego
Alter Ego Post Producers: Producer - Spencer Butt
Executive Producer: Hilda Pereira
Music House: Vapor, Eggplant Music & Sound
Audio Director: Ted Rosnick, Adam Damelin, Dustin Anstey
Executive Producer: Kailee Nowosad
Engineer: Julian Rudd, Dan Horton
Photographer: Chris Robinson
Casting Directors: Andrew Hayes, Tristan Abraham - Powerhouse Casting
Digital Imaging: Pierre Bourjo, Brad Pickard
Mac Artist: Jeannette Downes
Printer: Pattison Outdoor


Award: Bronze
Campaign: Let the Roads Sleep
Client: Mazda Canada
Agency: Wunderman Thompson Canada

Credits
Executive Creative Director: Ari Elkouby
Associate Creative Director: Raj Gupta
Senior Copywriter: Angeline White
Strategy Director: Matt Ball
Account Director: Katherine Ledgett
Business Director: Dave Collis
Head of Broadcast Production: Jennifer Cotton
Production Coordinator: Madison Paquin
Producer: Christine Tsao 
Manager, Broadcast Talent / Traffic: Jean Parks
Editor: Sacha Proctor 
Audio Production: Pirate Toronto

Customer Experience

Award: Gold
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)

The internet has a carbon footprint. So, to launch VW’s all-electric SUV, we made our website as sustainable as our all-new EV. We replaced every image with over 1.5 million ASCII characters, reducing the amount of embedded data. The result? A site that is 99% cleaner than over 2 million sites tested.

Credits
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne
Creative Director: Allen Kwong
Copywriter: Zachary Richman, Austin Parkin, Michael Mehrasa
Art Director: Logan Franklin
Designer: Logan Franklin, David Tang, Ardit Hashimi, Will Cuthbert
Strategy Director: Aurora Stewart de Pena
Account Director: Atash Khosrorad
Account Supervisor: Deema Kasem
Senior Project Manager: Jessy Stark
Project Manager: Anna Dumke
Product Manager: Matthew Clemente
Technology Director: Rob Cimicata
Developer: Christine Tan, Jay Catalan
Social Strategist: Kiana Ohori, Michal Fetsum
Director Marketing Insights: Adrian Tudorache
Data Scientist: Haipeng Wang, Ken St. Germain
Email Manager: Colin Rickatson, Hannah McGregor


Award: Silver
Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!

Credits
Touché!
Volkswagen
AutoTrader
TYPE1 (WPP)


Award: Bronze
Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Creative Director & Chief Creative Officer: Zak Mroueh
Head of Design: Stephanie Yung
ACD Art Director: Vic Bath
ACD Writer: Dan Cummings
Designer: Jeff Watkins, Rasna Jaswal
Agency Producer: Laura Dubcovsky, Kathryn Brown
Account Team: Rob Feightner, Matt Sinuita, David Trembley, Allison Diaz Mercado
Strategy Team: Spencer MacEachern, Shaunagh Farrelly

Pfaff Harley-Davidson
Brandon Durmann, Melanie Somerville

Product Design: Sparks Innovation
Production House: Zulubot
Executive Producer: Tom Evans
Line Producer: Colleen Allen
Director: Barbara Shearer
DOP: James Arthurs
Editor: Jessie Posthumus
Moton Graphics: Ashlee Mitchell
Illustrator: Nabil Elsaadi
Audio Engineer: Dino Cuzzolino
Web Design: Jacqui Lau, Kesia Payne
Photographer: The Moto Foto - Dan Lim
Online Artist: Felipe Chaparro
Head of Production: Adam Palmer

Engagement

Award: Gold
Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)

The internet has a carbon footprint. So, to launch VW’s all-electric SUV, we made our website as sustainable as our all-new EV. We replaced every image with over 1.5 million ASCII characters, reducing the amount of embedded data. The result? A site that is 99% cleaner than over 2 million sites tested.

Credits
Chief Creative Officer: Alexis Bronstorph, Kelsey Horne
Creative Director: Allen Kwong
Copywriter: Zachary Richman, Austin Parkin, Michael Mehrasa
Art Director: Logan Franklin
Designer: Logan Franklin, David Tang, Ardit Hashimi, Will Cuthbert
Strategy Director: Aurora Stewart de Pena
Account Director: Atash Khosrorad
Account Supervisor: Deema Kasem
Senior Project Manager: Jessy Stark
Project Manager: Anna Dumke
Product Manager: Matthew Clemente
Technology Director: Rob Cimicata
Developer: Christine Tan, Jay Catalan
Social Strategist: Kiana Ohori, Michal Fetsum
Director Marketing Insights: Adrian Tudorache
Data Scientist: Haipeng Wang, Ken St. Germain
Email Manager: Colin Rickatson, Hannah McGregor


Award: Silver
Campaign: "Escape Mountain"
Client: BRP
Agency: Anomaly

Credits
Anomaly
Executive Creative Directors: Dave Douglass, Pete Breton
Creative Director: Gary Westgate
Associate Creative Directors: Mike De Candido, Dan Bache
Copywriter: Charlie Likely
Art Director: Leonardo Gonzalez
CEO & Partner: Franke Rodriguez
President & Partner: Candace Borland
Account Supervisor: Jenna Huckle
Business Director: Jade Brent
Group Planning Director: Mahmoud El-Kattan
Head of Production: Janice Bisson
Agency Producers: Kali Kyriazis, Nan Row

BRP
SVP Global Brands & Communication: Anne-Marie Laberge
Director, Global Ski-Doo: Marc Lacroix
Global Marketing Manager, Ski-Doo: Claudie Belanger
Global Marketing Manager, Ski-Doo: Manon Fournier
Global Marketing Coordinator, Ski-Doo: Jeremi Doyon-Roch
Global Marketing Coordinator, Ski-Doo: Pascale Riendeau
Global Marketing Coordinator, Ski-Doo: Stephane Jasmin
Global Marketing Coordinator, Ski-Doo: Linsay Roberge
Global Digital Marketing Coordinator, Ski-Doo: Simon Pellerin

Production Credits
Photographer: Russel Dalby
Cinematographer: Aaron Leyland
Production Company: Unreasonable Studios
Executive Producer / Production Company Producer: David Stulberg
Director: Jordan Eady
Director of Photography: Aaron Leyland, Byron Kopman
Editing Company: Unreasonable Studios
Editors: Mariam Fahmy, Angela Young
Music Artist & Title: Boombox
Post Production Company: Unreasonable Studios
Sound Design Company: Boombox

Media Agency: Touché


Award: Bronze
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly

Credits
Touché!

BRP
Senior Vice-President, Can-Am On-Road: Josee Perrault 
Marketing Director: Martin Ethier,
SR. Marketing Specialist, Can-Am On-Road: Sophie Masse 
Global Brand & Content specialist, Can-Am On-Road: Isabelle Morin 
Global Marketing specialist, Can-Am On-Road: Evelyne Plante 
Senior Global Content & Social Lead, Can-Am On-Road: Marc-Olivier Drouin  
Global Marketing Coordinator, Can-Am On-Road: Solvej Houle-Bourassa 
Global Consumer Public Relations Specialist, Can-Am On-Road: Amélie Forcier 
Media & Performance Specialist, Can-Am On-Road: Julien Mignault 

Anomaly
Account Director: Thomas Gaylor
Account Supervisor: Sonja Draskovic
Account Executive: Tshai Thompson 
Managing Partner & Chief Strategy Officer: Laura Rowan
Art Director: Kennedy Choi
Art Director: Jonathan Crandell
Copywriter: Cam Garbutt 
Copywriter: Jenai Kershaw
Social Strategist: Matt Stasoff 

Praytell
Vice President & Creative Partnerships: Katie Siff 
Account Strategy Supervisor: Andy First 
Senior Director, Account Strategist: Meg Seibly
Senior Account Strategist: Eamon Levesque 
Director, Influencer Marketing: Greg Scavuzzo 
Senior Influencer Strategist: Sydney Farrar  

Innovative Media

Award: Gold
Campaign: Ford Mach-E Drive Stream
Client: Ford Motor Company of Canada
Agency: BBDO Canada

Challenged with updating brand perception with tech-savvy millennials, Ford reinvented the test drive by leveraging the Twitch live stream in an all-new way. Ford created the Mustang Drive Stream: a livestream experience where the internet was invited to collectively control a real Mustang Mach-E on a real track, live on Twitch.

Credits
BBDO Canada
SVP, Creative Director: Derek Blais
Art Director: Matthew Cruz
Copywriter: Alex Smith
VP, Group Account Director: Justin Seegobin
Account Director: Michelle Sandor
Senior Planner: Aaron Arellano
Social Strategist: Aleeza Yermus
Director, Data Analytics, and Insights: Curtis Rushing
VP, Digital Production: Jason Dick
UX: Trevor Shaikin
Developer: Nicolas Rivera

Flare BBDO Canada (Production + Postproduction)
VP, Executive Producer: Dave Lembke (Event + Live Show)
Producer: Chris Cunningham (Flare)
Editor: Ted Husband

Production House
Track Design: Alex Nadon, INFrame Design
Lighting Designer: Shaun Forbes, INFrame Design

Ford of Canada
VP Marketing & Sales: Jim Hartford
Director, Marketing Communications: Beverly Goodman
Primary Brand, Mustang & EV Communications Manager: Alexa Desjardins

Mindshare
VP, Media: Jordan Lauper
Performance Strategy Lead: Kenon Mak
Associate Director, Media Strategy: Effie Ambida
Group Media Director: Aaron Wills

Martech

Award: Silver
Campaign: Hyundai Leads Dashboard
Client: Hyundai Auto Canada Corp.
Agency: Innocean Worldwide Canada

Credits
SVP, Media Operations: Spiro Paravantes
Group Director, Programmatic & Analytics: Seif Khemaissia
Manager, Insights & Analytics: Jeremy Miller
Reporting Analyst: Natasha Sapelnikova
SVP, Client Business: Christine Smith
Manager Customer Loyalty & Retention: Marni Steele
Executive Director, Marketing: Lawrence Hamilton

Brand Building

Award: Gold 
Campaign: It's Happening
Client: Metrolinx
Agency: Leo Burnett

To combat negative perceptions that progress was being made to improve transit across the GGHA region, the “It’s Happening” campaign demonstrated action through progress in a way that was memorable, relatable, and transparent; using the analogy of those “awkward teenage years” to show that there is always an awkward phase on the road to progress.

Credits
Leo Burnett 
President: Ben Tarr
Chief Creative Director: Lisa Greenberg
Chief Creative Director: Steve Persico
Chief Strategy Officer: Tahir Ahmad
Chief Strategy Officer: Brent Nelson
SVP, Head of Account Management: Natasha Dagenais
SVP/Director Production Services: Franca Piacente
Creative Director: Kelly Zettel
Creative Director: Sam Cerullo
Senior Art Director: Mary Soroka
Senior Copywriter: Shauna Roe
Copywriter: Aisling Penco
Art Director: Angelo Roldan
Senior Strategist: Gillian Cameron
VP, Group Account Director: Laurie Freeman
Group Account Director: Shauna Paolucci
Account Supervisor: Nic Stevenson
Account Executive: Celine Shen
Senior Producer: Julie Caniglia
Producer: Amanda Magwood

Martel French Producer: Josée Lalonde


Award: Silver
Campaign: EDC Business as Unusual
Client: Export Development Canada
Agency: McCann Montréal

Credits
EDC: 
Brand Campaign Marketing Manager: Jake Gerard 
Manager, Brand Marketing: Manager, Brand Marketing: Kate Voltan 
Director of Brand, Customer Experience Research: Dawn Murray
Brand Media Marketing Manager: Tania Lepage-Perron 
Vice President, Marketing & Digital Channels: Daniel Boisvert

McCann
Executive Creative Director: Dave Roberts
Copywriter: Tyler Copoc
Art Director: MaryAnn Tenaglia 
Designer: Kate Brunn
SVP Managing Director: Michelle Aboud 
Business Strategy & Development: Diane Ridgway-Cross
Strategy Director: Anna Jean Lloyd 
VP Strategy: Badr El-Fekkak 
MCCANN VP GROUP ACCOUNT DIRECTOR: CELINE DUVAL
Account Director: Marina Zervogiannis
Account Director: Anick Tanguay
Account Supervisor: Anais Xiong 
VP Social Media Lead: Brad Richardson

Media Experts’ 
Media Account Director: Erika Borja
Supervisor Media Planning: Taylor King 


Award: Bronze
Campaign: DevStories
Client: Microsoft Canada
Agency: Intercept

Credits
Microsoft Canada
Jr. Integrated Marketing Manager Developer Audience (Adecco): Elisa Suppa 
Azure Integrated Marketing Lead: Patrick Vuong 
Product Marketing Manager Developer Audience: Kim Noel 
Developer Engagement Lead: Adarsha Datta 
Digital & Marketing Operations Lead: Talina Titizian 
Sr. Product Marketing Manager: Rakesh Gulati

Intercept
Strategy Lead: Andrew Au 
Creative Lead: Richard Pay 
Designer: Joe Dunning 
Account Director: Jennifer Jesson 
Client Services Lead: Shaheen Yazdani 
Copywriter: Tara Cotter

Business Impact

Award: Gold 
Campaign: Think Small
Client: Canada Post
Agency: The&Partnership

The Think Small platform was a rallying cry of support for small businesses that were forced to pivot and adapt in unforeseen ways as a result of the pandemic. It provided support, resources, and access to partners to help navigate the uncertainty small businesses were facing, while also creating a community to champion their stories of resilience.

Credits
Strategy
Head of Strategy: André Louis
Strategy Director: Samantha Francis
Sr. Strategist: Ana Blloshmi

Creative:
Executive Creative Director: Ron Smrczek
Creative Director: Nabil Rachid
Associate Creative Director: Andrew Rennie
Sr. Art Directors: Steven Tiao, Irina Masikat
Sr. Copywriter: Kevin Hoessler
Executive Producer: Hanna Bratt
Producter: David Smith

Account Leadership
Managing Director: Lesley Rivard
Integrated Business Lead: Sophie Mair
Account Director: Meghan Schroeder, Daniel Vescio
Account Supervisor: Katelyn Kendrick
Account Manager: Abbey Koma
Account Coordinator: Hannah Casey

TANK
VP, Client Partner: Lyne Mongrain
Account Directors: Anne-Louise Bélanger, Rosalie Lemelin
Sr. Copywriter: Benoît Losier
Producer: Mélissa Lepiné

Canada Post 
General Manager, Marketing: Danielle Doiron
Director, Advertising: Jennifer Justin
Director, Small Business Marketing: Jennifer Mach
Manager, Small Business Marketing: Mamta Dogra
Manager, Advertising: Derek Welosky
Managing Editor, Language Services: Manon Laberge, Jean-Nicolas Saucier


Award: Silver
Campaign: TD Small Business Banking
Client: TD Bank
Agency: Leo Burnett

Credits
Leo Burnett 
President: Ben Tarr
Chief Creative Director: Lisa Greenberg
SVP/Director Production Services: Franca Piacente
SVP Creative Director: Steve Persico
SVP Creative Director: Anthony Chelvanathan
Group Creative Director: Kerry Reynolds
Group Creative Director: Chris Munnik
Senior Producer: Julie Caniglia
Producer: Shannon Farrell
Art Director: Tyler McKissick
Copywriter: Coleman Mallery
VP Strategy: Ryan Roberts
Senior Strategist: Mani DuPlessis
VP, Group Account Director: Anchie Contractor
Group Account Director: Shauna Paolucci
Account Supervisor: Hailey Filler
Chief Strategy Officer: Tahir Ahmad
SVP, Head of Account Management: Natasha Dagenais


Award: Bronze
Campaign: Digital Main Street's Shop HERE Powered by Google
Client: Digital Main St.
Agency: Mosaic North America

Credits
Executive Creative Directors: Laura Serra, Dave Watson 
Creative Director: Jason Souce, Jef Moore 
Associate Creative Directors: Kareem Halfawi, Henry Park, Sasha Newton 
Design Director: Nick Pilon 
Designers: Sirena Lemere, Janny Woo 
VP, Client Service: Nick Karantjas 
Senior Account Manager: Kristie Siman 
Account Director: Sarah Nonis 
Project Manager: Miko Higaki, Caroline Cegielski 
Executive Producer: Clair Galea

Digital Main Street: 
Darryl Julott 
Emileah Baumen
John Kiru
 
Google: 
Fab Dolan 
Elana Chan
Tristan Lee
Chris Henry
Lindsay Doyle
Wendy Manton

Customer Experience

Award: Silver
Campaign: Experience "Surface"
Client: Microsoft Canada
Agency: Intercept

Credits
Microsoft Canada
Product Marketing Manager (Surface Portfolio): Laura Galli 
Surface Education PMM: Nour Ali 
Integrated Marketing Manager (Modern Workplace, Surface & Consumer): Clara Yeung

Intercept
Strategy Lead: Andrew Au  
Creative Lead: Richard Pay  
Designer: Claudia Chan  
Account Director: Jennifer Jesson


Award: Bronze
Campaign: ATCO's Spruce Meadows Mobile Experience
Client: ATCO Ltd.
Agency: Park Digital

Credits
Park Digital
Geoff Hughes: President 
Christina Sgaggi: Creative Strategist 
Jordan Bosch: Editor 
Ricky Lam - Videographer 
Geordin Zee - DOP 
Craig Ikeda - Director 
Jordan Gingrich-Hadley - Production Assistant 

ATCO Ltd.
Vice President, Brand, Community Investment & Marketing: Donna Pincott 
Director, Marketing: Corey Evans 
Senior Advisor, Corporate Sponsorships & Events: Jaclyn Turvey  
Manager, Corporate Sponsorships & Events: Shannon Ohama  
Special Equipment Operator: Aaron Childs 
Small Engines / Toolcrib - Calgary MD: Kyle Annas 
Advisor, Corporate Sponsorships & Events: Erin McKeage  

External Contributor
Owner / Exhibit Studio Ltd.: David Stokes -
Production Manager / Exhibit Studio Ltd.: Kelly Hunik 
Vice President, Special Event Services / Spruce Meadows: Stavroula Kangles 
Director of Program & Production / Youth Singers of Calgary:  Alida Lowe 
Managing Partner / C&B Advertising: Leigh Blakely

Engagement

Award: Silver
Campaign: The (Modern) Office
Client: Microsoft Canada
Agency: Intercept

Credits
Microsoft Canada
Modern Workplace Product Marketing Manager: Jas Basra
Sr. Product Marketing Manager (Teamwork): Cameron Smith

Intercept
Client Services Lead: Shaheen Yazdani 
Account Director: Jennifer Jesson 
Creative Lead: Richard Pay 
Creative Designer: Claudia Chan  
Commercial Adoption Program Manager: Samantha Schneider


Award: Bronze
Campaign: Think Small
Client: Canada Post
Agency: The&Partnership

Credits
Strategy
Head of Strategy: André Louis
Strategy Director: Samantha Francis
Sr. Strategist: Ana Blloshmi

Creative:
Executive Creative Director: Ron Smrczek
Creative Director: Nabil Rachid
Associate Creative Director: Andrew Rennie
Sr. Art Directors: Steven Tiao, Irina Masikat
Sr. Copywriter: Kevin Hoessler
Executive Producer: Hanna Bratt
Producter: David Smith

Account Leadership
Managing Director: Lesley Rivard
Integrated Business Lead: Sophie Mair
Account Director: Meghan Schroeder, Daniel Vescio
Account Supervisor: Katelyn Kendrick
Account Manager: Abbey Koma
Account Coordinator: Hannah Casey

TANK
VP, Client Partner: Lyne Mongrain
Account Directors: Anne-Louise Bélanger, Rosalie Lemelin
Sr. Copywriter: Benoît Losier
Producer: Mélissa Lepiné

Canada Post 
General Manager, Marketing: Danielle Doiron
Director, Advertising: Jennifer Justin
Director, Small Business Marketing: Jennifer Mach
Manager, Small Business Marketing: Mamta Dogra
Manager, Advertising: Derek Welosky
Managing Editor, Language Services: Manon Laberge, Jean-Nicolas Saucier

Innovative Media

Award: Gold 
Campaign: The Thinking Emoji
Client: The Museum of Contemporary Arts (MOCA) Toronto
Agency: Leo Burnett

The MOCA Thinking Emoji was a visually striking installation across high traffic locations in Toronto. It posed thought-provoking questions to passersby, creating awareness for MOCA’s Age of You exhibit. It led to a significant increase in website traffic and, more importantly, ticket sales, making it the most visited exhibit in MOCA’s history.

Credits
President: Ben Tarr
Chief Creative Officers: Lisa Greenberg, Steve Persico
SVP, Creative Director: Anthony Chelvanathan
Art Director: Natee Likitsuwankool
Copywriter: Appanna Chetranda
Agency Producer: Tania Gaudio, Andre Williamson, Franca Piacente
Print Producer: Gord Cathmoir
Account Director: Mike Spilchuk
VP, Strategy Director: Dan Koutoulakis
Production Company: Ace Burton Outdoor Media
Photographer: Eng Lau, Justin Tabakian
Retoucher: Simon Tuckett
Editing Company: Leo Productions
Editor: David Nakata
Tahir Ahmad, Chief Strategy Officer.
Natasha D. SVP, Head of Account Mgmt


Award: Silver
Campaign: DevStories
Client: Microsoft Canada
Agency: Intercept

Credits
Microsoft Canada
Jr. Integrated Marketing Manager Developer Audience (Adecco): Elisa Suppa 
Azure Integrated Marketing Lead: Patrick Vuong 
Product Marketing Manager Developer Audience: Kim Noel 
Developer Engagement Lead: Adarsha Datta 
Digital & Marketing Operations Lead: Talina Titizian 
Sr. Product Marketing Manager: Rakesh Gulati

Intercept
Strategy Lead: Andrew Au 
Creative Lead: Richard Pay 
Designer: Joe Dunning 
Account Director: Jennifer Jesson 
Client Services Lead: Shaheen Yazdani  
Copywriter: Tara Cotter


Award
: Bronze
Campaign: Experience "Surface"
Client: Microsoft Canada
Agency: Intercept

Credits
Microsoft Canada
Product Marketing Manager (Surface Portfolio): Laura Galli 
Surface Education PMM: Nour Ali 
Integrated Marketing Manager (Modern Workplace, Surface & Consumer): Clara Yeung

Intercept
Strategy Lead: Andrew Au 
Creative Lead: Richard Pay  
Designer: Claudia Chan 
Account Director: Jennifer Jesson

Martech

Award: Silver
Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept

Credits
Microsoft Canada 
Chief Learning Officer: Magdy Karam  
Director (Integrated Marketing): Ashmita Tailor 
Marketing Manager: Ivan Ieshu - Experiential Marketing Lead: Talina Titizian - Product Marketing Manager: Matty Mayakrishnan  
Social and Storytelling Lead: Geneviève Lezzoni 
Marketing Communications Manager Intern: Jen Crocker

Intercept
Strategy Lead: Andrew Au 
Creative Lead: Richard Pay
Designer: Joe Dunning 
Client Services Lead: Shaheen Yazdani 
Account Manager: Hetal Sagar 
Copywriter: Tara Cotter

Brand Building

Award: Gold 
Campaign: Dove "Courage Is Beautiful"
Client: Unilever
Agency: Ogilvy Canada

With the Real Beauty brand platform Dove redefined notions of beauty to be more inclusive and less rooted in conventional aesthetics. During the early days of the global COVID-19 pandemic Dove saw an opportunity to redefine beauty once again by creating a campaign to announce their commitment of over $7.5 million to support frontline workers risking their lives around the world. 

Credits
Chief Creative Officer, Ogilvy Toronto: Brian Murray
Group Creative Director (Art Director), Ogilvy Toronto: Christian Horsfall
Associate Creative Director (Copywriter), Ogilvy Toronto: Pam Danowski
Chief Strategy Officer, Ogilvy Toronto: Tom Kenny
Worldwide Managing Director, Ogilvy Toronto: Aviva Groll
Account Director, Ogilvy Toronto: Beth Blatch
Account Coordinator, Ogilvy Toronto: Rebecca Tummers
Agency Producer, Ogilvy Toronto: Marie-Pierre Toure
Senior Print Producer, Ogilvy Toronto: David Scanlon
Chief Strategy Officer, WPP London: Ben Kay
Worldwide Managing Partner, Ogilvy London: Nadja Bellan-White
Global Executive Creative Director Unilever, Ogilvy London: Daniel Fisher
Global Creative Director, Ogilvy London: Juliana Paracencio
Global Managing Partner (Dove), Ogilvy London: Sam Pierce
Global Business Director, Ogilvy London: Georgie Howard
Global Creative Delivery Lead (Unilever), Ogilvy London: Mike Kerry
Programme Director (Dove), Ogilvy London: Pia Smith-Boquien
Head of Art Production (Unilever), Ogilvy London: Sarah Thomson
Art Producer, Ogilvy London: Chloe Jahanshahi
Art Producer, Ogilvy London: Jonathon Nixon
Head of Integrated Production (Unilever), Ogilvy London: Matthew Jones,
Global Dove, Executive Vice President, Unilever: Alessandro Manfredi,
Global Brand Vice President - Dove Masterbrand, Unilever: Sophie van Ettinger
Executive Producer, Outsider Editorial: Kristina Anzlinger
Assistant Editor, Outsider Editorial: Nathan Olszewicki
Composer, Kevin Sargent Music, UK: Kevin Sargent
Music Partner: Big Sync Music
Audio Creative Director, SNDWRx: Didier Tovel
Audio Executive Producer, SNDWRx: Alison Lawee
Offline Editor, TenThree: Billy Mead
MD / Excecutive Producer, TenThree: Ed Hoadley
Offline Editor, Unit Post: Paul Ferdenzi
Postproduction Producer, Unit Post: Jo Papayyianni
Executive Producer, Unit Post: Darryl Bolton
2D Artist, Unit Post: Ben McIlveen
Technical Operator, Unit Post: Richard Evans


Award: Silver
Campaign: Erable du Quebec
Client: Erable du Quebec
Agency: Rethink

Credits
Chief Creative Officer: Aaron Starkman
Creative Director: Nicolas Quintal,
Copywriter: Xavier Blais, Charles Côté,
Art Director: Maxime Sauté, Mathieu Lacombe
Strategy: Pascal Routhier
Account services: Mélanie Châteauneuf, Victor Brunton
Production: Katia Dupuy, Marie-Pière Poulin, Géraldine Beaulieu


Award: Bronze
Campaign: Secret Deodorant #EqualSweat
Client: P&G Canada
Agency: MSL Canada

Credits
P&G 
Secret Deodorant Executive Director: Lisa Reid
Secret Deodorant Brand Director: Caroline Burke
Senior Brand Manager: Michelle Sempowski
Communications Managers: Kate Sexton and Cassie Hunter 

MSL Canada 
President, MSL Canada: Nadia Beale: 
Senior Account Director, MSL Canada: Hilary Lawton 
Account Manager, MSL Canada: Alison Paine
Account Manager, MSL Canada: Lara Berguglia
Account Manager, MSL Canada: Melissa Guerin 
Account Associate, MSL Canada: Gabriela Foresti

Media Agency:
Carat

Business Impact

Award: Gold 
Campaign: Premier Paint New Product Launch
Client: Canadian Tire
Agency: Leo Burnett

Over the last 100 years, the paint category has been as exciting as watching paint dry. In 2020, PREMIER Paint was ready to come out swinging with something meaningful. They introduced Ready to Roll (RTR)—paint in a bag, designed to take the pain out of painting, challenge the category and offer people an easier way to paint.

Credits
Leo Burnett 
President: Ben Tarr
Chief Creative Director: Lisa Greenberg
SVP/Director Production Services: Franca Piacente
SVP/Creative Director: Steve Persico
SVP/Creative Director: Anthony Chelvanathan
Creative Director: Sam Cerullo
Creative Director: Kelly Zettel
SVP Director Production Services: Franca Piacente
Producer: Sabrina DeLuca
SVP, GAD: Natasha Dagenais
Account Director: Laura Yeo
Account Executive: Ashleigh Mulholland
Copywriter: Michael Pal
Art Director: JP De Leon
SVP, Strategy: Tahir Ahmad
Strategist: Gillian Cameron
Martel Producer: Josée Lalonde


Award: Silver
Campaign: Bublé Drops
Client: SodaStream
Agency: Edelman Canada

Credits
Sodastream
Head of Marketing, Canada: Kyle Millar, 
Senior Brand Manager: Svablum Malhotra, 
Marketing Coordinator: Aicha Zaimi, 

Edelman Canada
Senior Vice President; Brian Rosevear 
Chief Creative Officer: Andrew Simon
VP, Creative Director: Leilah Ambrose 
VP, Director of Production: Tamara Sulliman 
Designer: Ioana Rucareanu
SVP, Innovation and Strategy: Laura Kim
Senior Account Director: Alexa Macdonald
Account Manager: Max Mosher
Account Executive: Arefeh Ghane 
Account Executive: Olivia Goemans 
Senior Account Manager: Erin Cochrane
National Lead and Senior Director, Influencer Marketing: Sara Rezaee
Senior Account Executive, Influencer Marketing: Karandeep Sandhu


Award: Bronze
Campaign: Unapologetically Human
Client: Kruger Products L.P.
Agency: Broken Heart Love Affair

Credits
Broken Heart Love Affair
Creative Team: Carlos Moreno, Denise Rossetto, Todd Mackie
Strategy: Jay Chaney
Agency Producer: Erica Metcalfe
Agency Team: Joline Matika, Mae Thomas

CLIENT -
Kruger Products L.P.
Chief Marketing Officer: Susan Irving
VP Bathroom Tissue & E-Commerce: Stephen Blythe
VP Sustainability & US Marketing: Steven Sage
Corporate Director, Marketing: Oliver Bukvic
Corporate Director, Marketing: Kristina Koprivica
Consumer Marketing Research: Geana Demone

Media Agency
Wavemaker

Production
Production Company: Scouts Honour
Director: Mark Zibert
Executive Producers: Rita Popielak, Simon Dragland
Line Producer: Matt MacLennan
Director of Photography: Mark Zibert, Eric Kaskens
Additional Photography: Chris Woods

Casting
Jigsaw:  Shasta Lutz

Editing 
Editorial: Married to Giants
Editor: Graham Chisholm

Colour
Alter Ego
Colourist: Wade Odlum

VFX 
VFX & Finishing: The Vanity: Sean Cochrane

Audio
Audio House: Vapor Music
Audio Director/Producer: Joey Serlin
French Music Supervision/Music Rights/Clearance: Francois Lachance

Customer Experience

Award: Gold 
Campaign: Come & Glow
Client: Consonant Skin+Care
Agency: Zulu Alpha Kilo

Consonant Skin+Care knows products are only part of the path to your best skin. Enter the COME + GLOW bundle, tackling the taboo of female masturbation to unlock its radiant skin benefits. In addition to its content, Consonant’s original podcast “The More You O” helped break down the stigma surrounding solo sex and highlight its many positives.

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Christina Yu
Head of Design: Stephanie Yung
Associate Creative Directors: Kevin Sato, Vinay Parmar
Art Director: Sarah Quinto
Writer: Julia Forrester
Digital Design Director: Vince Rozas
Design Director: Jeff Watkins
Designer: Kimberly Pereira, Rasna Jaswal
Account Team: Lisa Sousa, Nina Bhayana, Chris Rosario
Strategy Team: Heather Segal, Spencer MacEachern

Consonant Skin+Care
Clients: William Baker, Kristina Breckon, Erika Schwass, Mary Ross

Agency Producer: Teresa Bayley, Houng Ngui, Kathryn Brown
Production House: Zulubot
Sound Engineer & Voice Director: Dino Cuzzolino, Stephen Stepanic
Producer: Mariya Guzova
Editor & Sound Design: Noah Mroueh
Social Media Editor: Cecilia Bernasch
Photographer: Sophie Sahara
Illustrator: Jacopo Rosati
Studio Artist: Ashleigh O’Brien, Jeannette Downes


Award: Silver
Campaign: Glad for Change
Client: Glad
Agency: FCB

Credits
Clorox Canada
Vice President Marketing CLOROX CANADA: Matt Kohler
Sr. Lead, Global Insights: Anna Conte
Studio Lead: Mat Stiver-Balla
Brand Manager: Luis Perez Martin
Associate Brand Manager: Vania Verratti
Sr. Digital Marketing Manager: Serena Tam

FCB Canada
Chief Creative Officers: Nancy Crimi-Lamanna & Jeff Hilts
Group Creative Director: Troy McGuinness
Group Creative Director: Jonathan Careless
Associate Art Director: Elma Karabegovic
Sr. Copywriter: Shannon McCarroll
VP, Integrated Production: Stef Fabich
Producer: Katherine Forester
Talent/Trafficking Manager: Stefanie Saganski
Chief Strategy Officer: Shelley Brown
Strategy Director: Shelagh Hartford
General Manager: Tracy Little
VP Group Account Director: Jodi Spanninga
Account Director: Melissa Paulino
Copywriter FCB Montreal: Joël Letarte
Broadcast Producer FCB Montreal: Anick Rozon
Account Director FCB Montreal: Justine Guillin

Production Company: Skin & Bones
Director: David Quinn
DOP: Jackson Parrell
Executive Producer: Liane Thomas
Line Producer: Dolores Salken

Editorial: Outsider Editing
Editor: Alison Gordon
Executive Producer: Kristina Anzlinger

Postproduction: Alter Ego
Colourist: Wade Odlum
VFX: Eric Perrella
Motion Graphics: Bill Fowler
Computer Graphics: Gabe Madariaga
Senior Producer: Pallavi Joshi-Firby

Music: Grayson Music Group
Engineer: Vlad Nikolic
Director Original Music & Voice Over: Mark Domitric
Producer: Tyler Estwick
French Audio: La Majeure

Media Experts
Account Director: Meghan Kennedy
Account Manager: Faebri Michetti
Coordinator: Victoria Braz Rasmussen


Award: Bronze
Campaign: Royale Home for Every Pet Project
Client: Irving Consumer Products
Agency: 6 degrees Integrated Communications Corp.

Credits
Royale
VP of Marketing: Jim Schedler
Marketing Director: Gary MacIntosh
Marketing Director: Enilum Chera 
Assistant Brand Manager: Chris Fitzgerald 

6Degrees Integrated Communications Corp
Chief Strategist, Managing Partner: Adrianne Gaffney Wotherspoon, 
Executive Creative Director: Michael Katzikowski 
Creative Director: Scott Park
Senior Art Director: Lindsay MacDonald 
EVP Client Service: Mike Brien 
Account Director: Natalie Alford

Citizen Relations:
Senior Vice President and General Manager: Jenn Duggan 
Account Director: Jayne Cassidy
Senior Account Manager: Cian Murray 
Senior Account Executive: Jaclyn Farrell 

Time + Space Media Ltd
President: Donna Alteen
Director, Media Operations: Ryan Casey
Supervisor, Client Strategy: Trish McNeil 
Senior Manager, Client Strategy: Sydney Simon 

HAWK
VP Strategy: Susan Jones
Creative Director: Chris Choiniere 
Group Account Director: Ben Wilson 
Account Manager: Yolanda Gallant 
Art Director: Madison Savoie
Digital Lead: Steven Verbeek
Hemmings House, Pet Stories Director: Greg Hemmings
Hemmings House, Pet Stories Producer: Megan Thelosen

Engagement

Award: Gold 
Campaign: Dove "Courage Is Beautiful"
Client: Unilever
Agency: Ogilvy Canada

Early in the COVID-19 pandemic, Dove saw an opportunity to redefine beauty by creating a campaign to announce their commitment to support Canadian frontline workers. This campaign showed the beauty in our frontline workers’ acts of courage, poignantly captured the zeitgeist of the pandemic and re-established Dove as a leading purpose led brand.

Credits
Chief Creative Officer, Ogilvy Toronto: Brian Murray
Group Creative Director (Art Director), Ogilvy Toronto: Christian Horsfall
Associate Creative Director (Copywriter), Ogilvy Toronto: Pam Danowski
Chief Strategy Officer, Ogilvy Toronto: Tom Kenny
Worldwide Managing Director, Ogilvy Toronto: Aviva Groll
Account Director, Ogilvy Toronto: Beth Blatch
Account Coordinator, Ogilvy Toronto: Rebecca Tummers
Agency Producer, Ogilvy Toronto: Marie-Pierre Toure
Senior Print Producer, Ogilvy Toronto: David Scanlon
Chief Strategy Officer, WPP London: Ben Kay
Worldwide Managing Partner, Ogilvy London: Nadja Bellan-White
Global Executive Creative Director Unilever, Ogilvy London: Daniel Fisher
Global Creative Director, Ogilvy London: Juliana Paracencio
Global Managing Partner (Dove), Ogilvy London: Sam Pierce
Global Business Director, Ogilvy London: Georgie Howard
Global Creative Delivery Lead (Unilever), Ogilvy London: Mike Kerry
Programme Director (Dove), Ogilvy London: Pia Smith-Boquien
Head of Art Production (Unilever), Ogilvy London: Sarah Thomson
Art Producer, Ogilvy London: Chloe Jahanshahi
Art Producer, Ogilvy London: Jonathon Nixon
Head of Integrated Production (Unilever), Ogilvy London: Matthew Jones,
Global Dove, Executive Vice President, Unilever: Alessandro Manfredi,
Global Brand Vice President - Dove Masterbrand, Unilever: Sophie van Ettinger
Executive Producer, Outsider Editorial: Kristina Anzlinger
Assistant Editor, Outsider Editorial: Nathan Olszewicki
Composer, Kevin Sargent Music, UK: Kevin Sargent
Music Partner: Big Sync Music
Audio Creative Director, SNDWRx: Didier Tovel
Audio Executive Producer, SNDWRx: Alison Lawee
Offline Editor, TenThree: Billy Mead
MD / Excecutive Producer, TenThree: Ed Hoadley
Offline Editor, Unit Post: Paul Ferdenzi
Postproduction Producer, Unit Post: Jo Papayyianni
Executive Producer, Unit Post: Darryl Bolton
2D Artist, Unit Post: Ben McIlveen
Technical Operator, Unit Post: Richard Evans


Award: Silver
Campaign: Shea Moisture - Virtual Series
Client: Unilever
Agency: U-Studio

Credits
Business Director, U-Studio: Tyra Jones-Hurst 
Associate Creative Director, U-Studio: Mirko Greenwood 
Associate Strategy Director, U-Studio: Venus Tsang 
Social Media Manager, U-Studio: Samantha Etane 
Creative Producer, U-Studio: Kathleen To 
Editor, U-Studio: John Ryan
Art Director, U-Studio: Mauricio Cantillo
Senior Designer, U-Studio: Stephen Dunstan 
Vice President, Langton Communications: Daniel Pillai 
Account Executive, Langton Communications: Tishana Bissoon
Planner, Mindshare Canada: Sidra Farooqi
Managing Partner, U-Studio: Trish Melo
Executive Creative Director, U-Studio: Bernardo Andrada 


Award: Bronze
Campaign: Tough Turban
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Creative Director & Chief Creative Officer: Zak Mroueh
Head of Design: Stephanie Yung
ACD Art Director: Vic Bath
ACD Writer: Dan Cummings
Designer: Jeff Watkins, Rasna Jaswal
Agency Producer: Laura Dubcovsky, Kathryn Brown
Account Team: Rob Feightner, Matt Sinuita, David Trembley, Allison Diaz Mercado
Strategy Team: Spencer MacEachern, Shaunagh Farrelly

Pfaff Harley-Davidson
Client: Brandon Durmann, Melanie Somerville
Product Design: Sparks Innovation
Production House: Zulubot
Executive Producer: Tom Evans
Line Producer: Colleen Allen
Director: Barbara Shearer
DOP: James Arthurs
Editor: Jessie Posthumus
Moton Graphics: Ashlee Mitchell
Illustrator: Nabil Elsaadi
Audio Engineer: Dino Cuzzolino
Web Design: Jacqui Lau, Kesia Payne
Photographer: The Moto Foto - Dan Lim
Online Artist: Felipe Chaparro
Head of Production: Adam Palmer

Innovative Media

Award: Silver
Campaign: Levi's Double Portal - Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada

Credits
UM 
Director Connections Planning: Michelle Arksey
Director Connections Planning: Stefano Norcia 
Senior Connection Planner: Madeline McDougall

Levi’s 
Marketing Specialist – Wholesale & Activations: Fanny Grenier 
Head of Marketing: Jaye Campbell 

Snapchat 
Retail Vertical Lead: Matt Bolivar 
Account Management Lead: Pete Wilson 
Senior Creative Strategist, Canada: Matt Shore  
Creative Producer Canada: Clay Taylor  

Co-Founder & CEO, Atomic Digital Design: Antoine Vu  


Award: Bronze
Campaign: Secret Dream Gap Tour
Client: Proctor & Gamble
Agency: Carat

Credits
P&G
Sr Brand Manager: Michelle Sempowski
Communications Manager: Kate Sexton 
Brand Director: Caroline Burke 
Country Lead: Lisa Reid 

SVP Client Leadership, Carat: Devyn Perry, 
Broadcast Supervisor, dentsu: Raghda El Rayyes, 
Sportsnet
Elle Canada (KO Media)

Engagement

Award: Gold 
Campaign: Youth Mental Health: A Family of Support
Client: Sobeys
Agency: FCB

Canadian youth are facing a mental health crisis. The last decade has seen a 75% increase in youth emergency department visits for mental health conditions. COVID only exacerbated the problem. Sobeys partnered with Canadian Children’s Hospital Foundation to redefine the role of family by investing in tangible solutions focused on early intervention. 

Credits
Sobeys
SVP, Marketing: Sandra Sanderson
Marketing Director, Media & Sponsorship: Erika DeHaas
Manager, Media Sponsorship & Brand: Conner Higgins
Director, Community Investment: Renee Hopfner
VP, Store Marketing & Community Investment: Lori Brunton
Director, Creative Studio: George Christidis

FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Chief Creative Officer: Jeff Hilts
Group Creative Director: Troy McGuinness
Sr. Copywriter: Jason Soy
Sr. Art Director: Naeem Walji
VP, Managing Director: Ricky Jacobs
Chief Strategy Officer: Shelley Brown
Senior Strategist: Meg Siegel
VP, Group Account Director: Hanh Vo
Account Director: Rose Noble
Producer: Barb Gibson

Production House: Ad Hoc Content
Director: Chris Sargent
Executive Producer: Sally Leggett
Line Producer: Shannon Barnes

Post Production House: Rooster Post
Editor: Michelle Czukar
Assistant Editor: Shane Preston
Executive Producers: Melissa Kahn/Sam McLaren

Other
PR: North
Media: UM
Experiential: XMC 
On-Line/VFX: Fort York VFX
Creative Director: Mike Bishop
Technical Director: Derek Gebhart
Animation Director: Davor Celar
Lead Flame Artist: Andrew Rolfe
Flame Artist: James Marin
Junior Flame Artist: Luke White
Junior Flame Artist: Melissa Vasiliev
Flame Assistant: Kevin Asis
Flame Assistant: Dylan Morgan
Flame Assistants: Harshita Uchil
VFX Executive Producer: Erica Bourgault-Assaf

Music House: BoomBox Sound
Music + Voice Director: Chris Stiliadis
Creative Director: Roger Leavens
Sound Design & Mix: Joe Frustaglio
Producer: Drew Thomas
Executive Producer: Umber Hamid


Award: Silver
Campaign: Art of Winter
Client: Travel Alberta
Agency: Initiative Media Canada Inc.

Credits
Travel Alberta
Director, Consumer Marketing: Susan Darch
Manager, Destination Promotion: Sean Flemmer
Manager, Consumer Marketing: Jillian Hale
Specialist, Brand and Content: Rose Bolton
Manager, Brand and Content: Tom Babin
Director, Brand Strategy & Content: Lisa Gorchinski
Vice President, Destination Promotion: Tannis Gaffney

Initiative Media
Head of Content: Chris Gairdner
Supervisor, Global Content Strategy: Stefan Ruby
Senior Project Manager: Ryan Gentile
Vice President, Client Advice & Management: Olivier Leblond

Globe Content Studio
Content Strategist: Jessica Robinson
Creative Lead: Jeanine Brito
Project Manager, Brand Partnerships: Christina Lippa


Award: Bronze
Campaign: Team Canada's Tablecloth
Client: Sobeys
Agency: FCB

Credits
Sobeys
SVP, Marketing: Sandra Sanderson
Marketing Director, Media & Sponsorship: Erika DeHaas
Manager, Media Sponsorship & Brand: Conner Higgins
Manger, Sponsorship: Zak Bannerman
Director: Derek Kent
Manager, Social: Tara Thomas

FCB
Chief Creative Officer: Nancy Crimi-Lamanna
Chief Creative Director: Jeff Hilts
Executive Creative Director: Andrew MacPhee
Executive Creative Director: Jeremiah McNama
Group Creative Director: Troy McGuinness
Sr. Copywriter: Ariel Riske
Sr. Art Director: Adam Tuck
Sr. Copywriter: Jason Soy
Sr. Art Director: Naeem Walji
Art Director: Zuheir Kotob
Art Director: Jerry Yang
VP, Managing Director: Ricky Jacobs
VP, Group Account Director: Hanh Vo
Account Coordinator: Ajeevaan Sivan
VP, Broadcast Producer: Stef Fabich
Broadcast Producer: Jana Desjardins / Tess Waisglass
Director, Editorial & Animation: Tyler Strahl
Integrated Producer: Cori Pettit
Chief Strategy Officer: Shelley Brown
Senior Planner: Meg Siegel

Other:
North - PR
XMC - Experiential
UM - Media

Production Credits
Director: Scott Drucker / Pat Moore - Director
Post: Alter Ego
Editorial: Outsider
Audio/Music: BoobBox Sound
Printing: Emmerson Group Inc.
Embroidery: Makelab Creative Technology Studios
Seamstress: Shoppe and Tailor Studios

Innovative Media

Award: Gold 
Campaign: Borat Subsequent Moviefilm Launch
Client: Amazon Prime Video
Agency: Initiative Media Canada Inc.

Borat Subsequent Moviefilm was set to launch to an audience distracted by chaotic
current events. A stunt-based campaign was developed to hijack the headlines with a
series of unmissable activations; from a 40-foot inflatable to mask-dispensers, ultimately
catapulting the film to the top of the charts.

Credits
Amazon Prime Video Canada

Initiative Media 
Managers, Communications Design: Ryan Ferguson, Stephanie Yim
Senior Communications Designer: Meghan Roach
Senior Campaign Manager: Felipe Lasso
Director, Broadcast Partnerships: Victor Lanza
Senior Negotiator, Broadcast Partnerships: Nirogi Thevakumar
Supervisor, Broadcast Partnerships: Chris Tino
Supervisor, Communications Design: Dan Mudry
Data Analyst: Tiga Huang
Director, Communications Design: Raffaele Ricchio
Group Account Director, Communications Design: Eugenia Kung

Craft – Creative/Production Team:
Product, Client Service: Gerardo Moreno
VP, Integrated Production Director: Stef Sokolowski

Hogarth – Creative/Production Team:
Account Manager: Mario Castillo
Senior Account Manager: Octavio García Giraud

Partners
Event Eleven: Tony Schubert
Hestia Harlow: Andrew Shortell
Grassroots Advertising: Dagi Back
Wild on Media: Sakaar Puri
Eat it Up Media: Sonia Kharchi, Jordan Angelo
Snap: Taren Byrne, Alanna Handelman
Branded Cities: Zach Beach, Levon Stevenson
TikTok: Patricia Popovici, Curtis Weidner
Google: Jordana Borst, Raffaella Fornarelli

Martech

Award: Silver
Campaign: SCENE Member Reactivation
Client: SCENE Limited Partnership
Agency: William Thomas Digital

Credits
SCENE 
Managing Director: Matthew Seagrim -
Executive Director, Partnerships: Ryan Giff 
Marketing Manager: Farhan Merchant 

William Thomas Digital 
Managing Director: Greg Elliott 
Director, Strategy: Anne Chudy  
Practice Lead; Scott Vickery 
Account Director: Blair Walkowiak 
Marketing Technology Engineer: Olga Khan 
Director, Marketing Technology: Ron Ramos  
Senior Digital Project Manager: Juan Jimenez 
Account Manager: Kailey Borg 
Sr Strategist: Valerie Thomas


Award: Bronze
Campaign: Rogers Return Kit Digitization Program
Client: Rogers Communications Inc.
Agency: William Thomas Digital

Credits
Rogers
Manager, RPA Intake Assessment: Alex Tran  
Ayman Elhakim - Sr Manager, Tech Hub PI
Michael Snedden - Director Residential
John Wallis - VP, Data Analytics & Mkt Tech
Shafiul Fuad - Senior Director, CRM Operations
Simone Lumsden - SVP & Chief Marketing Officer

William Thomas Digital
Managing Director: Greg Elliott 
Senior Director, Client Delivery: Alice Keogh 
Solutions Architect: Yuval Sinai  
Director, Marketing Technology: Ron Ramos 
Senior Digital Project Manager: Juan Jimenez 
Kailey Borg 
Sr Strategist: Valerie Thomas

Brand Building

Award: Gold 
Campaign: American Express - Shop Small
Client: American Express Canada
Agency: UM Canada

In response to the devastating impact of the COVID-19 lockdown on small businesses, AMEX launched a powerful campaign to encourage Canadians to Shop Small and switch from ‘autopilot’ to ‘purposeful’ purchasing. The campaign humanized the face of small business and provided a stage for their inspiring personal stories, putting the spotlight on BIPOC owners, who were disproportionately affected by the pandemic. To drive action, AMEX created an industry-first #ShopSmallStories video content series, launched virtual Twitter pop-up shops profiling owners, collaborated with local influencers, and invited cardmembers to act through a unique, social media driven incentive program. The campaign directly infused millions into the small business community and helped over 64,000 businesses stay on the road to recovery.

Credits
American Express
Director Brand Communications: Amanda Betti  
Manager Brand Communications: Brooke Ihnat 
Social Media Manager, Public Affairs & Communication: Brittney Newstead 

UM
Director, Connection Planning – Derek Ouellette

Reprise
Associate Director, Social – Dominika Babis

North Strategic
Vice President:  Danna Barak
Managing Director: Ian Buck 
Senior Account Manager: Nicola McGroarty 


Award: Silver
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne

Credits
Scotiabank
Chief Marketing Officer: Laura Curtis Ferrera
Vice President, Enterprise Marketing Strategy & Projects: Natalie Jones
Vice President, Canadian Banking Marketing: John Rocco
Creative Director: Dave Laing
Director, Global Content & Social Media: Aimee Wong
Senior Manager, Enterprise Marketing Strategy & Projects: Jess Kim
Senior Manager, Global Brand Executions: Cris Rodriguez
Senior Manager, Social Media Marketing: Denise Johnston
Manager, Social Media Marketing: Maja Protuger
Senior Account Manager, Creative & Production Services: Dana Fryer
Associate Creative Director (Copywriter), Creative & Production Services: Michael Tung
Associate Creative Director (Art Director), Creative & Production Services: Jess Wong
Digital Marketing Journey Manager: Laura Osorio

Bensimon Byrne
Group Account Director, Bensimon Byrne: Katie O’Donovan
Creative Director, Narrative: Debbie Chan
Art Director, Bensimon Byrne: Angelica Carreno
Copywriter, Bensimon Byrne: Cheryl Post
Copywriter, OneMethod: Sophia Wilby
Project Manager, Bensimon Byrne: Jenny Guth
Producer, Bensimon Byrne: Katie Link
Account Director, Narrative: Andrea Lee
Senior Account Manager, Narrative: Vanessa Kissoon
Senior Strategist, Bensimon Byrne: Lyndsey Westfall


Award: Bronze
Campaign: The Museum of BS
Client: KOHO
Agency: Ogilvy Canada

Credits
Executive Creative Director: Megan Farquhar
Group Creative Director: Noah Feferman
Art Director: Samiir Mussa
Writer: David Weaver
Chief Strategy Officer: Tom Kenny
Planning Director: Mike Wiles
Executive Group Director: Katherine Palumbo
Account Supervisor: Jake White
Account Executive: Kristen Kennedy
Producer: Eric Thompson
Editor: Thais Maranho
Project Manager: Reza Bakhshandeh
Studio Designer/Developer: Romy Nanola
PR Director: Katie Skinner

Chief Marketing Officer, KOHO: Alexandru Otrezov
Senior Brand Manager, KOHO: Kitty O'Kennedy

Media Planning and Buying: KOHO Financial
Production: Soft Citizen
Directors: The Perlorian Brothers
PR: Ogilvy Canada
Editing: Ogilvy Canada
Audio Production: TA2

Business Impact

Award: Gold 
Campaign: RATESDOTCA Launch Campaign
Client: RATESDOTCA
Agency: Zulu Alpha Kilo

RATESDOTCA, an insurance comparison site, encouraged Canadians to take an active role in getting a great rate on their insurance. Embracing a common metaphor for overpaying, the Don’t Get Milk campaign provided the language to define the problem, and a vivid symbol of consumers’ complacency: a sack of cow udders. The visually intrusive device helped generate a 180% increase in website traffic.

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Group Creative Director: Ian Simpson, Catherine Allen
Art Director: Michael Siegers, Manali Kulkarni
Writer: Jonah Flynn, Dylan Verwey
Designer: Ryan Booth, Vince Rozas, Stephanie Yung, Omar Morson, Zoe Kim
Account Team: Lisa Sousa, Nina Bhayana, Chris Rosario
Strategic Planner: Tim Hopkins

RATESDOTCA Group Ltd.
Clients: Igal Mayer, Leonie Tait, Flora Cheung, Lydia Ku
Agency Producer: Revital Grunberg, Houng Ngui

OMD
Media Team: Garrett Mitchell, Christine Wilson, Peter Venus, Alston Lobo, Ben Aydin, Arthur Hsueh, Dwayne Mataseje

Production House: Untitled Films
Executive Producer: Peter Davis
Line Producer: Kelly King
Director: Francois Lallier
DOP: Francois Gamache
Casting Director: Steven Mann Casting

Postproduction: Zulubot
Editor: Max Lawlor, Jessie Posthumus
Online Artist: Alex Boothby
Post Producer: Mariya Guzova

Transfer House: Alter Ego
Colourist: Eric Whipp
Producer: Jane Gearrah

Music House: Eggplant
Audio Director: Adam Damelin
Sound Design: Peter Pacey
Producer: Nicola Treadgold
Engineer: Dan Horton, Ben Spiller
Studio Artists: Pavel Petrycki, Jenny McCracken
Developer: Kyle Collins


Award: Silver
Campaign: AMEX Shop Small - Driving Purchases with Purpose
Client: American Express Canada
Agency: UM Canada

Credits
American Express
Director Brand Communications: Amanda Betti 
Manager Brand Communications: Brooke Ihnat 
Social Media Manager, Public Affairs & Communication: Brittney Newstead 

UM
Director, Connection Planning – Derek Ouellette

Reprise
Associate Director, Social – Dominika Babis

North Strategic
Vice President: Danna Barak 
Managing Director: Ian Buck 
Senior Account Manager: Nicola McGroarty 


Award: Bronze
Campaign: Reward the Day
Client: BMO
Agency: FCB

Credits
BMO
Chief Marketing Officer: Maja Neable
Head: Michelle Feeney
Director: Caspian Yu
Sr Manager: Louise Adams
Sr. Marketing Manager: David Deveau
Sr. Manager: Jenna Eager
Sr. Marketing Manager: Kimberly Bushell
Sr. Marketing Executive: Alfonsa Timpano

FCB Canada
Chief Creative Officer: Jeff Hilts & Nancy Crimi-Lamanna
Group Creative Director: Jennifer Rossini
Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Etienne Soucy
EVP, General Manager: Tracy Little
VP, Group Account Director: Jessica Lax
Account Director: Kait Babin & Julie Simon
Account Supervisor: Leore Davids
Account Executive: Simrath Singth & Veronique Rompe
Broadcast Producer: Carol Boate
Sr Broadcast Producer: Adriana Laborde
Integrated Producer: Samantha Mounphosay
Chief Strategy Officer: Shelley Brown
VP, Strategy: Eryn LeMesurier
Strategist: Audrey Zink & Maryse Sauve

Production/Editing House: FuelContent
Editor: Jonathan Garofalo
Dominic Pimpare
Sr. Digital Artist: Greg Marczak
Sr. Production Artist: Jesse Reid-Smith
Intern: Aspenn Richards
Digital Artist: Kitwa Lau
Designer: Amy Brigant
Social Content Creator: Vipooshan Gangatharan
Digital Artist: Leslie Couto
Interactive Web Developer: Dennis Oba
Sr. Digital Artist: Gasper Barone
Production Designer: Samantha Spykerman
Proof-reader: Eric Kostelnik
Studio Operations Lead: Kendra Plantt

Transfer Facility: Alter Ego

Music House: Grayson Music

Photography Studio: Westside Studios
Photographer: Nikki Ormerod

Media Agency: UM Canada

Influencer Outreach: Reprise Canada

Customer Experience

Award: Gold 
Campaign: Visa Skyline Drive-In at TIFF 2020
Client: Visa
Agency: BMF

In response to safety restrictions and consequences spurred by the COVID-19 pandemic, Visa set out to transform the theatre experience for what mattered in 2020. This led to the creation of the Visa Skyline Drive-in at TIFF. The safe environment was fully operated by small businesses. It hosted 12 screenings for 4000 guests over 10 days.

Credits
Visa
Brenda Woods, Heather Nobes, Kelly Cranston, Chris Gorski, Jenny Stahl, Brooke Stevenson

BMF: Craig MacIntyre, Shantel Clarke, Guillaume Lemieux


Award: Silver
Campaign: ScotiaAdvice+
Client: Scotiabank
Agency: Bensimon Byrne

Credits
Scotiabank
Chief Marketing Officer: Laura Curtis Ferrera
Senior Vice President, Retail Customer Value: Tracy Gomes
Vice President, Enterprise Marketing Strategy & Projects: Natalie Jones
Vice President, Canadian Banking Marketing: John Rocco
Vice President, Global Brand & Customer Insights: Jennifer Slawson
Vice President & Head, Global Enterprise Digital Marketing & Growth: Nicole German
Vice President, Customer Experience: Holly Pontisso
Creative Director: Dave Laing
Director, Marketing, Digital Product Management: Tim Dunn
Senior Manager, Enterprise Marketing Strategy & Projects: Jess Kim
Senior Manager, Customer Experience Programs: Devyn Smyth
Director, Communications: Steve Staley
Director, Customer Journey Management: Erin McGrath

Bensimon Byrne
Partner / Executive Creative Director: Joseph Bonnici
Managing Director, Executive Vice President: Erin O’Connor
Creative Director: David Mueller, Gints Bruveris
Group Account Director: Katie O’Donovan
Program Director: Sara Leroux
Project Manager: Jenny Guth
Business Lead: Aviva Togman


Award: Bronze
Campaign: Reward the Day
Client: BMO
Agency: FCB

Credits
BMO
Chief Marketing Officer: Maja Neable
Head: Michelle Feeney
Director: Caspian Yu
Sr Manager: Louise Adams
Sr. Marketing Manager: David Deveau
Sr. Manager: Jenna Eager
Sr. Marketing Manager: Kimberly Bushell
Sr. Marketing Executive: Alfonsa Timpano

FCB Canada
Chief Creative Officer: Jeff Hilts & Nancy Crimi-Lamanna
Group Creative Director: Jennifer Rossini
Copywriter: Caleb McMullen
Art Director: Hussein Rumaithi
Copywriter: Etienne Soucy
EVP, General Manager: Tracy Little
VP, Group Account Director: Jessica Lax
Account Director: Kait Babin & Julie Simon
Account Supervisor: Leore Davids
Account Executive: Simrath Singth & Veronique Rompe
Broadcast Producer: Carol Boate
Sr Broadcast Producer: Adriana Laborde
Integrated Producer: Samantha Mounphosay
Project Management
Chief Strategy Officer: Shelley Brown
VP, Strategy: Eryn LeMesurier
Strategist: Audrey Zink & Maryse Sauve

Production/Editing House: FuelContent
Editor: Jonathan Garofalo
Dominic Pimpare
Sr. Digital Artist: Greg Marczak
Sr. Production Artist: Jesse Reid-Smith
Intern: Aspenn Richards
Digital Artist: Kitwa Lau
Designer: Amy Brigant
Social Content Creator: Vipooshan Gangatharan
Digital Artist: Leslie Couto
Interactive Web Developer: Dennis Oba
Sr. Digital Artist: Gasper Barone
Production Designer: Samantha Spykerman
Proofreader: Eric Kostelnik
Studio Operations Lead: Kendra Plantt

Transfer Facility: Alter Ego

Music House: Grayson Music

Photography Studio: Westside Studios
Photographer: Nikki Ormerod
Media Agency: UM Canada

Influencer Outreach: Reprise Canada

Engagement

Award: Gold 
Campaign: Catch the Scam
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo

To protect its clients from scam artists amid the pandemic, HomeEquity Bank (HEB) developed a fraud-prevention masterclass series titled “Catch the Scam” featuring Frank Abagnale, history’s most notorious conman. Using his experience on both sides of the law, and a content-driven strategy fusing education and entertainment, we showed retirees how to recognize scams in real time.

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Irfan Khan
ACD/Art Director: Kevin Sato
ACD/Writer: Vinay Parmar
Account Team: David Tremblay, Jenn Gaidola-Sobral
Strategy Team: Tim Hopkins, Sean Bell

HomeEquity Bank
Client: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian
Media: Iquanti
Media Team: Justin Lee, Yogesh Garbyal
Public Relations: Provident
PR Team: Morgan McLellan, Matt Roth

Production Company: Zulubot/Levelwing
Director: Mills Allison
Producers: Mitch Cappe, Kristina Loschiavo
Postproduction: Zulubot
Executive Producer: Tom Evans
Editors: Ashlee Mitchell, Shiv Harrilal
Motion Graphics: Ashlee Mitchell
Colour: Felipe Chaparro
Audio: Noah Mroueh


Award: Silver
Campaign: Banking for Change
Client: BMO
Agency: FCB

Credits
BMO
Head, Marketing and Strategy: Catherine Roche
VP North American Brand & Social Media: Jennifer Carli
Brand + Agency, Media + Partner Management: Michael Sanders
Director, Brand Management + Enterprise Marketing: Jennifer Larson
Marketing Manager, Brand Advertising: Eric Shainock
Marketing Manager, Brand & Sponsorship, Quebec: Ann-Marie Beauchemin
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Directors: Andrew MacPhee & Jeremiah McNama
Art Director: Tricia Piasecki
Copywriter: Tina Vahn
Broadcast Producer: Anne Marie Martignago
EVP, General Manager: Tracy Little
VP, Group Account Director: Erin Howes
Account Director: Allison Lochhead
Account Supervisor: Ali Gayowski
Chief Strategy Officer: Shelley Brown
VP, Strategy: Eryn LeMesurier

Production Company: Partners Film Co.
Director: Kathy Prosser
Executive Producer: Gigi Realini
Line Producer: Neil Bartley
DOP: Adam Marsden
Editorial: Outsider Editorial
Editor: Chris Murphy
Executive Producer: Denise Shearer
Postproduction: Alter Ego
Colourist: Wade Odlum
Online Artist- Joel Osis
Online Assistant: Hali Gale
Animation: Edward Deng
Producer: Pallavi Joshi-Firby

Music: Apollo
Music Director/Composer - Apollo: Daenen Bramberger/Harry Knazan
Executive Producer - Apollo: Hannah Graham/Lauren Dobbie
Mann Casting/ Steven Mann

UM
VP Client Business Partner: Kate Mateer
Group Director: Tim Davies
Director, Connection Planning: Katey Gault
Account Manager: Rachel Pearson
Campaign Manager, Social: Alex Perkes
Director, Performance: Hailey Smith
Associate Director, Programmatic Strategy: Isaac Bunn
Senior Associate, Campaign Manager: Sai Dubakka


Award: Bronze
Campaign: ScotiaAdvice+
Client: Scotiabank
Agency: Bensimon Byrne

Credits
Scotiabank
Chief Marketing Officer: Laura Curtis Ferrera
Senior Vice President, Retail Customer Value: Tracy Gomes
Vice President, Enterprise Marketing Strategy & Projects: Natalie Jones
Vice President, Canadian Banking Marketing: John Rocco
Vice President, Global Brand & Customer Insights: Jennifer Slawson
Vice President & Head, Global Enterprise Digital Marketing & Growth: Nicole German
Vice President, Customer Experience: Holly Pontisso
Creative Director: Dave Laing
Director, Marketing, Digital Product Management: Tim Dunn
Senior Manager, Enterprise Marketing Strategy & Projects: Jess Kim
Senior Manager, Customer Experience Programs: Devyn Smyth
Director, Communications: Steve Staley
Director, Customer Journey Management: Erin McGrath
Bensimon Byrne
Partner / Executive Creative Director: Joseph Bonnici
Managing Director, Executive Vice President: Erin O’Connor
Creative Director: David Mueller, Gints Bruveris
Group Account Director: Katie O’Donovan
Program Director: Sara Leroux
Project Manager: Jenny Guth
Business Lead: Aviva Togman

Innovative Media

Award: Gold
Campaign: Catch the Scam
Client: HomeEquity Bank
Agency: Zulu Alpha Kilo

To protect its clients from scam artists amid the pandemic, HomeEquity Bank (HEB) developed a fraud-prevention masterclass series titled “Catch the Scam” featuring Frank Abagnale, history’s most notorious conman. Using his experience on both sides of the law, and a content-driven strategy fusing education and entertainment, we showed retirees how to recognize scams in real time.

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Irfan Khan
ACD/Art Director: Kevin Sato
ACD/Writer: Vinay Parmar
Account Team: David Tremblay, Jenn Gaidola-Sobral
Strategy Team: Tim Hopkins, Sean Bell
HomeEquity Bank
Client: Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian
Media: Iquanti
Media Team: Justin Lee, Yogesh Garbyal
Public Relations: Provident
PR Team: Morgan McLellan, Matt Roth
Production Company: Zulubot/Levelwing
Director: Mills Allison
Producers: Mitch Cappe, Kristina Loschiavo

Postproduction: Zulubot
Executive Producer: Tom Evans
Editors: Ashlee Mitchell, Shiv Harrilal
Motion Graphics: Ashlee Mitchell
Colour: Felipe Chaparro
Audio: Noah Mroueh


Award: Silver
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne

Credits
Scotiabank
Chief Marketing Officer: Laura Curtis Ferrera
Vice President, Enterprise Marketing Strategy & Projects: Natalie Jones
Vice President, Canadian Banking Marketing: John Rocco
Creative Director: Dave Laing
Director, Global Content & Social Media: Aimee Wong
Senior Manager, Enterprise Marketing Strategy & Projects: Jess Kim
Senior Manager, Global Brand Executions: Cris Rodriguez
Senior Manager, Social Media Marketing: Denise Johnston
Manager, Social Media Marketing: Maja Protuger
Senior Account Manager, Creative & Production Services: Dana Fryer
Associate Creative Director (Copywriter), Creative & Production Services: Michael Tung
Associate Creative Director (Art Director), Creative & Production Services: Jess Wong
Digital Marketing Journey Manager: Laura Osorio

Bensimon Byrne
Group Account Director, Bensimon Byrne: Katie O’Donovan
Creative Director, Narrative: Debbie Chan
Art Director, Bensimon Byrne: Angelica Carreno
Copywriter, Bensimon Byrne: Cheryl Post
Copywriter, OneMethod: Sophia Wilby
Project Manager, Bensimon Byrne: Jenny Guth
Producer, Bensimon Byrne: Katie Link
Account Director, Narrative: Andrea Lee
Senior Account Manager, Narrative: Vanessa Kissoon
Senior Strategist, Bensimon Byrne: Lyndsey Westfall


Award: Bronze
Campaign: BMO X MSO
Client: BMO
Agency: FCB Montréal

Credits
Client: BMO (François Morin, Mélanie Miron)

FCB Montréal
Creative director: Sylvain Dufresne
Creative: CR: Sylvain Dufresne, AD: Sébastien Robillard, AD: Jean-Simon Charland
Advisors: Krystelle Ruest, Julie Simon
Production agency: Anick Rozon
Production: BLVD (Marc-Antoine Lambert, Geneviève Trépanier, Nicolas Dubé-Pauzé)
Director: Robert Bock
Integration/programing : Nathan Couture-Dumais

Post-production: BLVD
Sound: BLVD (Sylvain Roux, Andres Norambuena)
Music: Orchestre symphonique de Montréal

Martech

Award: Silver
Campaign: Finding Leads by Taking the Lead
Client: Surex
Agency: Innocean Worldwide Canada

Credits
VP of Marketing: Jennifer DeFrenza
Director of Product Development: Sheila Baxter
Chief Architect: Michael Neame
SVP, Media Operations: Spiro Paravantes
Group Director, Programmatic & Analytics: Seif Khemaissia
Managers, Insights & Analytics: Jeremy Miller, Saahil Sharma
Reporting Analyst: Natasha Sapelnikova

Brand Building

Award: Gold 
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink

The truth is, Heinz is Ketchup. When people think of ketchup, they picture the iconic Heinz bottle. To uncover this unspoken association, we conducted an anonymous social experiment. We asked a group of people to simply “Draw Ketchup”. The result? Turns out we were right. When consumers drew ketchup, they drew Heinz. 

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Director, Head of Art: Joel Holtby
Associate Creative Director: Zachary Bautista
Art Director:  Zachary Bautista
Writer: Geoff Baillie
Designer: Jaclyn McConnell
Strategist: Sean McDonald, Julian Morgan  
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Co.: R+D Productions
Director: Agency
DoP: AA Scott McClellan
Editor: Stephen Parker
Color / Online: Emmett Maloney
Group Account Director: Amy Greenspoon
Account Director: Kai de Bruyn Kops
Account Manager: Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin
PR Agency: The Colony Project
Media Agency: CARAT
Community Management: SALT

Kraft Heinz 
Head of Brand Build Communications & Innovation: Nina Patel 
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib 
Senior Brand Manager Brand Building & Innovation: Chanel Simpson 
Senior Associate Brand Manager: Keeyan Arvandi -


Award: Silver
Campaign: Pair it Forward
Client: LCBO
Agency: lg2

Credits
LCBO
Chief Marketing and Digital Officer: Vanda Provato
Senior Director, Category Marketing: Julia Sousa
Director, Integrated Marketing: Krista Moriarity
Integrated Marketing Manager: Renée Frisina
Social Media Marketing Manager: Rebecca MacKay
Assistant Marketing Manager: Harpreet Bhogal

lg2
Partner, Vice‑President, Executive Creative Director: Nellie Kim, Chris Hirsch
Copywriter: Ariel Riske, Zachary Radford, Shea Banting-Hallford
Art Director: Adam Tuck, Laurissa Mallen
Vice-President, Executive Creative Director, Design: Ryan Crouchman
Designer: Kendra Spurgeon, Gregory Hergott
Group Director: Wendy Doan
Account Director: Stuart Milligan
Account Supervisor: Martha Watson
Producers: Sarah Moen, Sarah McLellan
Partner, Vice-President, Strategy: Keith Barry
Strategy Director: Caitlin Gora
Content Director: Rachael Abram
Content Strategist: Kaitlin Kocsis
Director, Creative Production Services: Tara Greguric
Production Designer: Carren Sauder

Production: HeydSaffer
Director: Kristen Brown
Director of Photography: Simon Downey
Producer/Head of Production: Ben Robinson
Line Producer/Production Manager: Pierre Campbell
Production Coordinator: Justin Chambers

Craft Public Relations
President: Lisa Pasquin
Senior Account Director: Ali Azzopardi
Account Executive: Duncan Peng

Editor: Angela Young
Transfer: RedLab
Music/Sound: Cylinder Sound

Media Agency: PHD


Award: Bronze
Campaign: Brasseur de Montréal
Client: Brasseur de Montréal
Agency: Rethink

Credits
Rethink
Chief Creative Officer : Aaron Starkman
Creative Direction : Nicolas Quintal, Maxime Sauté, Xavier Blais
Design : Edouard Coune, Shayne Tupper
Art Direction : Edouard Coune
Copywriting : Julie Day-Lebel, Raphaël Côté
Strategic Direction : Pascal Routhier
Strategic Planning : Suzy Truong
Account service : Cendra F. Percy, Alex Lefebvre, Victor Brunton
Studio infographic : Jan Day, Darina Kosikov, Jonathon Cesar, Scott Russell

Brasseur de Montréal 
Leslie Malcolm, Mélanie Robitaille, Marie-Mado Langlois, Jean-Benoit Collette, François Gaumont, Daniel Sauvé

Business Impact

Award: Gold 
Campaign: Heinz Crowdsauced
Client: Kraft Heinz
Agency: Rethink

The Internet has a record of every single thing you’ve searched, shared or posted - often, these posts come back to haunt us - but what if your old post could result in something positive? Instead of asking fans what our next mashup sauce should be, we launched a line of sauces inspired by existing consumer posts found on social media. 

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Art Director: Dorota Pankowska, Patrick Shing
Writer: Justin Santelli, Naeem Ghafari
Broadcast Producer (in house): Spencer Houghton
Chief Strategy Officer: Sean McDonald
Strategist: Julian Morgan
Production Company: Undivided Creative
Photographer: Joe Bulawan
Photography Producer: Scott Houghton
Animation Studio: Polyester Studios
Production House Producer: Robyn Smale, Alyssa Molfetta
Lead Animator: Jeremy Dimmock
Postproduction House: R+D Productions
Editor: Tyler Erdelac
Postproduction Producer: Todd Harrison
Audio House: Grayson Matthews
Audio Director: Chris Cobain
Audio Engineer: Chris Masson
Audio Producer: Nicholas Shaw
Account Services: Amy Greenspoon, Kai De Bruyn Kops, Allie Kennedy

Kraft Heinz 
Head of Brand Build Communications & Innovation: Nina Patel -
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib 
Senior Associate Brand Manager: Keeyan Arvandi 


Award: Silver
Campaign: bubly Canada Flavour Launch
Client: PepsiCo Beverages Canada
Agency: Motive

Credits
PepsiCo Beverages - bubly brand team
CMO: Sassan Jahan  
Senior Marketing Director: Lourdes Seminario 
Marketing Director: Blaire Fraser  
Marketing Manager: Sarah Shelast 
Assistant Marketing Manager: Luke Melenberg 
Production Specialist: Allie Mercurio 

Motive:
CEO/CCO: Matt Statman 
SVP, Group Account Director: Hillary Miller 
Managing Director: Brian Flaman 
Account Supervisor: Jonah Goldberg  
Account Executive: Megan Mackenzie  
SVP, Group Creative Director: Chris Reinhard 
Group Creative Directors: Carissa Levine, José Eslinger 
Senior Copywriter: Christian McOmber 
Senior Art Director: YeJoon Hwang 
Strategy Director: Elyssa Seidman 
Head of Production: Aragorn Fenton 
Agency Producers: Michael Kirsh, Katie Mariani 

Smuggler Films:
Director: Benji Weinstein  
Co-Founders: Patrick Milling-Smith, Brian Carmody 
Executive Producer: Drew Santarsiero  
Chief Operating Officer: Andrew Colón 
Head of Production: Alex Hughes 
Producer: Matt MacLennan 

Editing: Whitehouse Editorial
Editor: Heidi Black 

Audio: Dynamite Laser Beam Audio
Sound Designer: Mike Shaw  

VFX & Colour: Alter Ego
Colourist: Eric Whipp
Colour Assistant: Daniel Saavdera
Online Artist: David Whiteson
Online Assistant: Jacob Hussey
Post Producer: Pallavi Joshi-Firby

End-Card Animations: Treetop Marketing and Promotion Inc.
VFX Supervisor, Gloo Studios: Mike Ritchie 
Head of Production, The Herd: David Roncin 
Account Supervisor, Treetop Marketing:  Jennifer Yanulionis 


Award: Bronze
Campaign: Relax
Client: KFC Canada
Agency: john st.

Credits
john st.
Chief Creative Officer: Cher Campbell
Creative Director: Christian Buer
Associate Creative Director: Natalie Mathers
Copywriter: Maddie Rosenberg
Art Director: Natalie Mathers
Producer: Jaclyn Garfinkle, Lauren Sloan, Matthew DeWaal, Andrew LaGrave
Chief Strategy Officer: Megan Towers
Sr. Strategist: Jay Fleming
Client Services Director: Ryan O’Hagan
Team Lead: Jenni Cowdy
Account Director: Lauran Gibson
Account Supervisor: Elana Duncan
Account Coordinator: Mitchell Pichosky

KFC Canada
Chief Marketing Officers: Samantha Redman, Katherine Bond-Debicki
Sr Marketing Manager: Stephen Scarrow
Marketing Manager: Danielle Ruggles

Wavemaker Canada
Group Account Director: Dan Boem
Strategy Manager: James Lever
Client Business Manager: Rachel McHugh
Assistant, Media Buyer/Planner: Renata Barrientos

Edelman Canada
Senior Vice President, Brand Practice: Brian Rosevear
Account Director: Alex Thomas
Senior Account Executive: Caroline Murphy

Production Company: Frank Content
Online: Red Lab

Customer Experience

Award: Gold 
Campaign: Make It Canadian
Client: Molson Canadian
Agency: Rethink

Molson Canadian launched The Most Canadian Beer Case Ever - a beer case filled with competitor brands for the good of Canadian beer. In just nine days and in real time, over 40 brewers had joined the case before Canada. Ads for the campaign ran on TV, online video, social media, print, digital, and through influencer marketing. #MakeItCanadian

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Director & Head of Art: Joel Holtby
Creative Director: Dhaval Bhatt
Art Director: Zachary Bautista, Patrick Shing, Natasha Michalowska
Designer: Brandon Methner
Writer: Allan Topol, Justin Santelli
Strategist: Julian Morgan, Sean McDonald
Broadcast Producer (in house): Anna Tricinci
Digital Producer: Todd Harrison, Kyle Hicks
Print Producer: Narine Artinian
Editor: Alex Fleming
Animation House: Gimmick Studio
On-Line: Gimmick Studio
Printer: ProPrint Services Inc.
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Ryan Chalmers
Group Account Director: Karim Tubbeh
Group Account Director: Niki Sahni
Account Manager: Megan Christopher
Citizen
Senior Director: Joe Cariati
Senior Account Manager: Kimberly Riddell
Media Agency: Wavemaker
Strategy Manager: William Hart
Strategy Director: Jared Aldridge
Community Management: We Are Social
Editorial Director: Jaclyn Lacroix
Associate Art Director: Claire Tremblay
Community Manager: Jasmin Husain

Molson Canadian 
NA Brand Director: Joy Ghosh
Senior Marketing Manager: Katie Rankin
Assistant Marketing Manager: Ava Gladman
Brand Public Relations Manager: Jessica Vieira Teixeira


Award: Silver
Campaign: Feeding Imagination
Client: Campbell Canada
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee
ACD/Writer: George Ault
ACD/Art Director: Jacob Gawrysiak
Social Creative Team: Philippe Visaya, Victoria Lee
Designer: Vince Rozas
Account Team: Alyssa Guttman, Erin McManus
Planning Team: Heather Segal, Sean Bell

Campbell Canada
Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir

PR agency: Proof Strategies Inc.
Media agency: Spark Foundry
Shopper Agency: The Mars Agency
French partner: The French Shop
Developer: Kyle Collins
Producer: Rebecca Adams, Michael Oshell
Studio Director: Greg Heptinstall
Studio Artist: Andrew Martin, Cecilia Bernasch
Production Company: Zulubot
Director: Barbara Shearer
Executive Producer: Tom Evans
Production House Producer: Mitch Cappe
Director of Photography: James Andrews
Casting Director: Ground Glass Casting – Andrew Deiters
Editing Company: Zulubot
Postproduction Producers: Sarah Dayus, Mariya Guzova, Adam Palmer
Editor: Max Lawlor
Animation: Mike Sevigny
Colourist: Hardave Grewal


Award: Bronze
Campaign: Dairycraft
Client: Dairy Farmers of Ontario
Agency: No Fixed Address

Credits
No Fixed Address
Chief Creative Officer: Josh Budd
Chief Creative Officer: Dave Federico
Creative Director: Trent Thompson
Senior Copywriter: Katie Maxfield
UI Designer: Umaymah Motala
Art Director: Nina Hang
Copywriter: Travis Myers
Designer: Feilin Fu
EVP, General Manager: Josie Daga
VP, Managing Director: Ivana Musić
Account Director: Caitlyn Kirkos
Account Supervisor: Lisa Budish
Account Coordinator: Nitash Asdhir
Project Director: Petra Simpson
VP, Strategy: Zach Klein
Director of Strategy: Kristy Pleckaitis
Digital Strategist: Anya Lomako
President, Digital: Jenn Siripong
Digital Platform Lead: Annie Tung
VP, Product + UX: Andrew Succi
UX Lead: Andrew Wardle
Junior UX Designer: Campbell Parsons
Full Stack Developer: Doug Glover
VP, Analytics: Sean Froese
Manager, Analytics: Lara Tutton

Game Studio Developer: Blockworks

Engagement

Award: Gold 
Campaign: Draw Ketchup
Client: Kraft Heinz
Agency: Rethink

The truth is, Heinz is Ketchup. When people think of ketchup, they picture the iconic Heinz bottle. To uncover this unspoken association, we conducted an anonymous social experiment. We asked a group of people to simply “Draw Ketchup”. The result? Turns out we were right. When consumers drew ketchup, they drew Heinz. 

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Director, Head of Art: Joel Holtby
Associate Creative Director: Zachary Bautista
Art Director:  Zachary Bautista
Writer: Geoff Baillie
Designer: Jaclyn McConnell
Strategist: Sean McDonald, Julian Morgan  
Producer: Alex Butt
Production Coordinator: Spencer Houghton
Print Producer: Narine Artinian
Production Co.: R+D Productions
Director: Agency
DoP: AA Scott McClellan
Editor: Stephen Parker
Color / Online: Emmett Maloney
Group Account Director: Amy Greenspoon
Account Director: Kai de Bruyn Kops
Account Manager: Allie Kennedy
Audio House: Vapor Music
Audio Engineer: Art Mullin

PR Agency: The Colony Project
Media Agency: CARAT
Community Management: SALT

Kraft Heinz 
Head of Brand Build Communications & Innovation: Nina Patel 
Associate Director, Brand Building & Innovation – Taste Elevation: Daniel Gotlib  
Senior Brand Manager Brand Building & Innovation: Chanel Simpson 
Senior Associate Brand Manager: Keeyan Arvandi 

Award: Silver
Campaign: Make It Canadian
Client: Molson Canadian
Agency: Rethink

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Creative Director & Head of Art: Joel Holtby
Creative Director: Dhaval Bhatt
Art Director: Zachary Bautista, Patrick Shing, Natasha Michalowska
Designer: Brandon Methner
Writer: Allan Topol, Justin Santelli
Strategist: Julian Morgan, Sean McDonald
Broadcast Producer (in house): Anna Tricinci
Digital Producer: Todd Harrison, Kyle Hicks
Print Producer: Narine Artinian
Editor: Alex Fleming

Animation House: Gimmick Studio
On-Line: Gimmick Studio
Printer: ProPrint Services Inc.

Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Ryan Chalmers
Group Account Director: Karim Tubbeh
Group Account Director: Niki Sahni
Account Manager: Megan Christopher

Citizen
Senior Director: Joe Cariati
Senior Account Manager: Kimberly Riddell

Wavemaker
Strategy Manager: William Hart
Strategy Director: Jared Aldridge
Community Management: We Are Social
Editorial Director: Jaclyn Lacroix
Associate Art Director: Claire Tremblay
Community Manager: Jasmin Husain

Molson Canadian
NA Brand Director: Joy Ghosh 
Senior Marketing Manager: Katie Rankin
Assistant Marketing Manager: Ava Gladman
Brand Public Relations Manager: Jessica Vieira Teixeira 


Award: Bronze
Campaign: Dairycraft
Client: Dairy Farmers of Ontario
Agency: No Fixed Address

Credits
No fixed Address
Chief Creative Officer: Josh Budd
Chief Creative Officer: Dave Federico
Creative Director: Trent Thompson
Senior Copywriter: Katie Maxfield
UI Designer: Umaymah Motala
Art Director: Nina Hang
Copywriter: Travis Myers
Designer: Feilin Fu
EVP, General Manager: Josie Daga
VP, Managing Director: Ivana Musić
Account Director: Caitlyn Kirkos
Account Supervisor: Lisa Budish
Account Coordinator: Nitash Asdhir
Project Director: Petra Simpson
VP, Strategy: Zach Klein
Director of Strategy: Kristy Pleckaitis
Digital Strategist: Anya Lomako
President, Digital: Jenn Siripong
Digital Platform Lead: Annie Tung
VP, Product + UX: Andrew Succi
UX Lead: Andrew Wardle
Junior UX Designer: Campbell Parsons
Full Stack Developer: Doug Glover
VP, Analytics: Sean Froese
Manager, Analytics: Lara Tutton

Game Studio Developer: Blockworks

Innovative Media

Award: Gold 
Campaign: Feeding Imagination
Client: Campbell Canada
Agency: Zulu Alpha Kilo

Goldfish crackers launched the “Feeding Imagination” brand platform in Canada to champion the imaginative power of kids and build an emotional connection with parents. The campaign transformed media space into galleries to showcase the imaginations of real Canadian kids in the form of stories, artwork and games. 

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee
ACD/Writer: George Ault
ACD/Art Director: Jacob Gawrysiak
Social Creative Team: Philippe Visaya, Victoria Lee
Designer: Vince Rozas
Account Team: Alyssa Guttman, Erin McManus
Planning Team: Heather Segal, Sean Bell

Campbell Canada
Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir

PR agency: Proof Strategies Inc.
Media agency: Spark Foundry
Shopper Agency: The Mars Agency
French partner: The French Shop
Developer: Kyle Collins
Producer: Rebecca Adams, Michael Oshell
Studio Director: Greg Heptinstall
Studio Artist: Andrew Martin, Cecilia Bernasch
Production Company: Zulubot
Director: Barbara Shearer
Executive Producer: Tom Evans
Production House Producer: Mitch Cappe
Director of Photography: James Andrews
Casting Director: Ground Glass Casting – Andrew Deiters
Editing Company: Zulubot
Postproduction Producers: Sarah Dayus, Mariya Guzova, Adam Palmer
Editor: Max Lawlor
Animation: Mike Sevigny
Colourist: Hardave Grewal
Online: Alex Boothby
Illustration: Polyester Studios
Printing: Flash Reproductions Inc.
Retouching: Nabil Elsaadi
Audio House: Zulubot
Audio Engineer & Mix: Dino Cuzzolino
Music Supplied: Eggplant
Music Director: Roc Gagliese
Executive Producer/Head of Production & Music Licensing: Nicola Treadgold
Producer: Laura Merrett
Music Audio Engineer: Peter Pacey


Award: Silver
Campaign: Receats 
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)

Credits
Good Fortune
Founder, CCO: Andrew Richmond
Chief Operating Officer: Jon Purdy
Social Media Coordinator: Ashley Tokaruk

OneMethod (a division of Bensimon Byrne)
Chief Creative Officer: Amin Todai
Creative Director: Max Sawka
Writer: Sophia Wilby
Writer: Nate Houseley
Art Director: Cameron Fliegel
Designer: Dylan Belyk-Seymoure
Business Lead: Patricia Tay
Project Manager: Katie Muekusch
Social Media Director: Kristina Kosa
Social Media Supervisor: Rebecca Milner


Award: Bronze
Campaign: "Underplayed" Feature Length Documentary
Client: AB InBev
Agency: Anomaly

Credits
Anomaly
Executive Creative Director & Partner: Pete Breton, Dave Douglass
Creative Director & Writer: Neil Blewett
CEO & Partner: Franke Rodriguez
President, Managing Director & Partner: Candace Borland
Group Business Head: Matt Holton
Business Director: Dori Adams
Account Supervisor: Kayla Christenson
Account Executive: Jordy Francescangeli
Group Strategy Director: Paul Lipson
Director of Communications Strategy: Alex Avendaño
Head of Production: Janice Bisson
Agency Producers: Nicole Poon, Annya Williams, Frances Smith
Lead Designer: Melissa Zeta
Head of Design: Shawn Lambino

AB InBev 
VP of Marketing for Labatt Breweries of Canada: Todd Allen
Director of Marketing for Bud Light Canada: Natalie Lucas
Senior Brand Manager for Bud Light: Kevin De Gruijter
Director of Marketing for Bud Light Canada: Becky Lindsay
VP of Marketing for Labatt Breweries of Canada: Andrew Oosterhuis
Sr. Director of Budweiser & Bud Light: Mike D’Agostini

Production Credits
Director/Writer: Stacey Lee
Producer: William Crouse
DOP: Zoe Simone Yi
Executive Producer: Bud Light Canada
Executive Producer: Julien Christian Lutz, Taj Critchlow
Editor/Writer: Georgia Dodson
Story Editor: Joe Peeler
Finishing Editor: Anthony Mathile
Music Composer: Kate Simko
Head of Production: Adam Palmer
Production Coordinator: Dean Rosen
Production Coordinator: Charlotte Travers
Production House: Fela
Editing House: Whitehouse Post

PR Agency: Veritas Communications
Media Agency: Vizeum Canada
Film Sales and Distribution: LevelFILM INC

Martech

Award: Silver
Campaign: Michelob Ultra Night Run
Client: Michelob Ultra - Labatt Breweries
Agency: draftLine YYZ

Credits
Michelob Ultra - Labatt Breweries
Brand Contact: Melisa Bayrav, Mike Bascom
draftLine Lead: Krisztina Virag

draftLine YYZ 
Executive Creative Director(s): Diego Bertagni
Copywriter(s): James Ly
Art Director(s): William Meneses
Producer(s): Chrissy Chrzan, Julia Morris (freelance), Valentina Lecouna
Designer(s): Michael Hua
Media: Aleen Aritian
PR: Tamar Nersesian
Partnership manager: Celine Brathwaite

Production Company: Makers
Event Company:  Flow Marketing
Tech Partner: Strava
PR Agency: Veritas Communications

dentsu
SVP, Business Lead: Lynn Mayer
Director, Digital Strategy: Megan Wong

Brand Building

Award: Silver
Campaign: Sinai Health - See What Care Can Do
Client: Sinai Health Foundation
Agency: UM Canada

Credits
Sinai Health
Vice President, Brand Strategy & Marketing (2020): Danielle Donadio
Chief Executive Officer: Louis de Melo

UM
Senior Director, Connections Planning – Joanna Janisse
Senior Connections Planner – Brooke Goldenberg
Connections Planner – Kenady Ellenson

HUGE
Managing Director/Engagement Director: Matt Di Paola
VP, Strategy: Michelle Campbell
Senior Strategist: Kareen Sarhane
Executive Creative Director: Allen Oke
Sr. Copywriter: Tracy Wan
Sr. Art Director: Amy O’Neill
Agency Producer: Sarah Moen
Project Manager: Jane Forbes/Michelle Toomey


Award: Bronze
Campaign: The Toker 2.0
Client: Lung Health Foundation
Agency: Edelman Canada

Credits
Lung Health Foundation
Senior Manager, Marketing & Communications: Kaitlyn Allen
Executive Vice President: Peter Glazier
Vice President, Marketing & Strategic Initiatives: Rose Phillip
Digital Marketing & Analytics Specialist: Peter Schreier

Edelman Canada
Vice President, Creative Director: Leilah Ambrose
Senior Analytics Director: Jason Barg
Senior Vice President, Performance & Paid Media: Nirmala Bahall
Technical Lead: Fabricio Bedoya
Senior Project Manager: Cara Collins
Account Director, Performance & Paid Media: Jennifer Cook
Account Manager, Data & Intelligence: Oksana Davydenko
Manager, Performance Intelligence: Lisa Flynn
Senior Director, Data & Intelligence: Magdalena Gizicki
Senior Art Director and Designer: Hira Gomes
Junior Designer: Dominika Grzesik
Senior Account Executive, Health: Lucy Hopkins
Sr. Account Manager, Corporate Communications & Public Affairs: Meriem Idrissi Kaitouni
Senior Analytics Manager, Data & Intelligence: Leah Jenkins
Senior Analyst, Data & Intelligence: Traci Klassen
Senior Account Manager, Digital: Amanda Lazarovitz
Account Manager, Digital: Natalie Legault
Vice President, Digital: Jordan Markowski 
Senior Account Executive, Brand: Caroline Murphy
Senior Analyst, Data & Intelligence: Lauren Neate
Senior Account Executive, Health: Alannah Nugent 
Senior Account Manager, Performance & Paid Marketing: Mandip Rai
Vice President, North American Director of Operations: Jessica Schwartz 
Senior Director, Resource Management: Ava Shafman
Chief Creative Officer, Canada: Andrew Simon
Editorial Lead, Creative: Harmeet Singh
Vice President, Director of Production: Tamara Sulliman
Associate Creative Director: Scott Tavener 
Account Executive, Digital: Corina Thibeault

Business Impact

Award: Gold 
Campaign: SickKids VS. One Million Strong
Client: SickKids Foundation
Agency: Cossette

Amidst a pandemic, we needed to meet our most ambitious monthly donor target ever. We invited people to become a part of history by harnessing a well-known symbol from the hospital: Bravery Beads. One million patients had earned over one million Bravery Beads, and soon we were to reach a record-breaking one million donors - join us. 

Credits
Cossette
Global Chief Creative Officer: Peter Ignazi
Executive Creative Director(s): Jaimes Zentil, Craig McIntosh
Creative Director(s): Sarah Rutherford, Mario Cesareo
Associate Creative Directors: Jake Bundock, Kay Benedek
Agency Producer: Haley Stefan
Associate Strategist: Courtney Mulock
VP, Strategy: Denika Angelone
Chief Strategy Officer: Cat Wiles
Account Supervisor: Emma Sleeper
Business Director: Valerie Mascarin
Group Business Director: Daria Lysenko
VP, Business Lead: Tishan Canagasaby 
SVP, Client Lead: Janis Lindenbergs
Director, Broadcast Traffic/Talent: Donna Nadeau
Senior Retoucher: Trevor Gauthier
Print Producer: Dawn-Marie Mills

Video Production 
Production Company: Scouts Honour
Directors: Mark Zibert / Brent Foster
DP: Mark Zibert / Eric Kaskens⁠
EP’s/Producer: Rita Popielak & Simon Dragland
Production Designer: Jay Pooley

Editorial: Married to Giants 
Editor: Raj Ramnauth 
Assistant Editor: Nick Yumul 
Producer: Julie Axell

Colour: alter ego⁠
Sr. Colourist: Wade Odlum 
Colour Assistant: Erik Bayley 
Producer: Spencer Butt 

Online: The Vanity
VFX Artists: Sean Cochrane, Andrew Farlow, Noah Matikainen
Producer: Stephanie Pennington 

Audio Director: Mark Rajaković 
Music Arrangement: Mark Rajaković 
Audio Producer: Nicole Rajaković 
Sound Design and Mix: Vlad Nikolić
Mixed at Signal

OMD
Managing Director: Daryl Heroux 
Group Account Director: Laurie St. John
Group Director of Strategy: Allyson Banks
Associate Director - Search & Social: Soumita Banerjee
Strategist: Katie Polan

Citizen
Vice President: Josie Haynes
Account Director: Adam O’Neill
Associate Director: Rebecca Myers
Account Manager: Cian Murray
Managing Director, Experiential: Kevin Wagman
Associate Creative Director: Abeer Verma
Associate Creative Director: Mike Lo Nam

SickKids Foundation
VP, Brand Strategy and Communications: Kate Torrance
SVP, Direct and Digital Marketing: Heather Clark
Director, DDM - Monthly Donor Marketing: Noelle de la Mothe
Director, Brand Strategy & Communications: Roy Gruia
Director, Public Relations: Sandra Chiovitti
Associate Director, Integrated Brand Marketing: Tina Tieu-Lafrance
Associate Director, Monthly Donor Acquisition Marketing: Tanya Tucker
Associate Director, Public Relations: Lynn Bessoudo
Associate Director, Community Stakeholder Relations: Lisa Charendoff
Manager, Integrated Brand Marketing: Jessica Myers
Manager, Monthly Donor Acquisition Campaigns: Rebecca Shrimpton
Public Relations Professional: Taylor Huff


Award: Silver
Campaign: Everyday Voice
Client: Ricola
Agency: FUSE Create

Credits
FUSE Create
Executive Creative Director: Steve Miller
Copywriter: Darren Marranca, Sam Rudykoff
Art Directors: Chloe Kim, Becky May
Studio Designer: Luigi Alliegro
Group Account Director: Brett Wills
Account Manager: Lily Ljubicic
Producer: Alice Pinto

Illustrator: The Faculty
Sound design: Vapor
Media: FUSE Create & VMC


Award: Bronze
Campaign: Sinai Health - See What Care Can Do
Client: Sinai Health Foundation
Agency: UM Canada

Credits
Sinai Health
Vice President, Brand Strategy & Marketing (2020) – Danielle Donadio
Chief Executive Officer – Louis de Melo

UM
Senior Director, Connections Planning – Joanna Janisse
Senior Connections Planner – Brooke Goldenberg
Connections Planner – Kenady Ellenson

HUGE
Managing Director/Engagement Director: Matt Di Paola
VP, Strategy: Michelle Campbell
Senior Strategist: Kareen Sarhane
Executive Creative Director: Allen Oke
Sr. Copywriter: Tracy Wan
Sr. Art Director: Amy O’Neill
Agency Producer: Sarah Moen
Project Manager: Jane Forbes/Michelle Toomey

Engagement

Award: Gold 
Campaign: CIBC Run for The Cure
Client: CIBC and Canadian Cancer Society
Agency: TBWA\ Juniper Park

The Canadian Cancer Society CIBC Run for the Cure was transformed from what is normally an in-person gathering of 80,000 people across Canada to a digital event that was safe and just as exciting as every other year. We achieved this by gamifying fundraising with customizable avatars before the virtual Run Day.

Credits
Juniper Park\ TBWA
Chief Creative Officer: Graham Lang
Group Creative Director: Andy Linardatos
Group Creative Director: Hylton Mann
Creative Director Design: Nathalie Cusson
Copywriter: Ryan Hanson
Art Director: Jessica Nichols
Designer: Sam Bullis
Managing Director: Shelly-Ann Scott
Senior Account Director: Anne Legrand
Account Supervisor: Yana Rasskazova
Account Executive: Aïda Haddad
CSO: Dustin Rideout
Senior Strategist: Yvonne Chung
Producer: Ashlie Luthra, Cynthia Cyr

The Canadian Cancer Society
Executive VP: Paula Roberts
VP, Communication: Pamela Mollica
Director, Fundraising Communications: Shana Coppen
Marketing Manager: Noelle de la Vega

CIBC
VP, Community and Client Relationships: Andrew Greenlaw
Sr. Director Sponsorship: Joanna Milroy
Director, Employee Engagement and Partnerships: Shelley Walushka
Senior Manager Sponsorship Marketing: Stephanie Shaughnessy
Manager, Sponsorship Marketing: Emily Lloyd


Award: Silver
Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette

Credits
Cossette
Global Chief Creative Officer(s): Peter Ignazi
Executive Creative Director(s): Jaimes Zentil and Craig McIntosh
Creative Director(s): Mario Cesareo and Sarah Rutherford
Associate Creative Director/Copywriter: Kay Benedek
Art Director: Jordan Smith, Natalie DeCoste 
VP, Business Lead: Tishan Canagasaby
Group Business Director: Daria Lysenko
Business Director: Valerie Mascarin
Account Supervisor: Emma Sleeper
Account Coordinator: Yahya Sidow 
Agency Producer: Sydney Weinstock
Chief Strategy Officer: Cat Wiles
VP, Strategy: Denika Angelone 
Senior Strategist: Bella Iannetta  
Senior Production Director: Dawn-Marie Mills
Senior Production Artist: Shireen Kok/Robin Osmond 
Retoucher: Trevor Gauthier

SickKids Foundation:
SVP, Direct and Digital Marketing: Heather Clark
Vice President, Brand Strategy & Communications: Kate Torrance
Director, Direct & Digital Marketing: Noelle de la Mothe
Director, Brand Strategy & Communications: Roy Gruia
Associate Director, Monthly Donor Acquisition Marketing: Tanya Tucker
Manager, Direct & Digital Marketing: Rebecca Shrimpton
Associate Director, Integrated Brand Marketing: Tina Tieu-Lafrance
Manager, Integrated Brand Marketing: Jessica Myers 
Associate Director, Community Stakeholder Relations: Lisa Charendoff

OMD
Managing Director: Daryl Heroux 
Group Director of Strategy: Laurie St. John 
Associate Director of Strategy: Daniel Aherne 
Associate Director of Search and Social: Soumita Banerjee
Manager, Planning & Optimization: Sam Jain
Strategist: Katie Polan
Junior Search Strategist: Sami Le
Junior Social Specialist: Sanket Mehta

Production Credit List 
In-house Production 
Agency Producer: Sydney Weinstock
Postproduction Producer: Haley Stefan

Production Company: Feels like Home
Director: Lucas Dabrowski
Executive Producer: Marni Luftspring
Producer: Adam Rodness
Cinematographer: John Ker

TV Editing House: Saints
Editor: Mark Paiva
Assistant Editor: Giuseppe Piccolo 
Producer: Mackenzie Goodwin 

Social Editing: Feels like Home
Editor: Lucas Dabrowski
Assistant Editor: Sheenah Jennings
Producer: Marni Luftspring

Colour/Transfer Facility: The Vanity 
Colourist: Andrew Exworth
Producer: Katie Methot

Online Facility: The Vanity 
Online Artist: Andrew Farlow
Producer: Katie Methot

Music: Rajakovic Electric
Music Composer and Audio Director: Mark Rajakovic
Producer: Nicole Rajakovic
Sound Design and Mix: Vlad Nikolic
Mixed at Signal


Award: Bronze
Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park

Credits
TBWA\ Juniper Park
Chief Creative Officer: Graham Lang
Executive Creative Director: Jenny Glover
President: David Toto
Communications Manager: Joshua Burleton
Illustrator: Sam Bullis
Community Manager: Megan O’Malley
Director of Integrated Production: Nancy Rak-Swales
Studio Artist: Rubene De Sousa
Producer: Nina Buis
Editor: Natalie Trivino
Editor: Rod Reano
Developer: Kevin Ko
Developer: Steve Van Gelder

Canadian Women’s Foundation
Vice President, Public Engagement: Andrea Gunraj
Senior Director, Public Engagement: Sarah Ruddle
Manager, Public Relations and Online Engagement: Kate Hawkinsngagement: Sarah Ruddle, Manager, Public Relations and Online Engagement: Kate Hawkins

 

Brand Building

Award: Gold 
Campaign: Haulerverse
Client: Loblaw Companies Limited - No Frills
Agency: john st.

When COVID hit, the swagger of scoring deals at No Frills disappeared overnight. We set out to bring it back by creating the Haulerverse: an animated universe where Haulers are depicted as frill fighting heroes. 

Credits
john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Creative Director: Jess Willis
Creative Director, Design: Justin Close
Associate Creative Director: Robbie Percy, Caroline Friesen
Copywriter: Robbie Percy
Art Director: Caroline Friesen
Designer: Lauren Grudzinski (Graphic Novel), Marc Caringal (Graphic Novel)
Chief Strategy Officer: Megan Towers
Strategy Director: Colin Carroll
Business Lead: Lindsay Day
Account Supervisor: Kelly Brennan
Agency Producer: Brittani Wilcox, Megan Flett, Andrew LaGrave (Graphic Novel)
Studio Design: Dee Flores (Graphic Novel/Design)

Loblaw Companies Limited, No Frills
President, Discount Division: Jocyanne Bourdeau
VP Marketing, Discount: Andy MacPherson
Director of Marketing: Ashley McGill
Sr. Marketing Manager: David Becker
Brand Manager: Naveet Nanwa

TV PRODUCTION
Production Company: Eddy TV Paris
Executive Producer: Emilie Walmsley, Camille Principiano
Director: Olivier Lescot, Brice Smith (Assistant Director)
Postproduction: Brunch Studios
Music & Sound: SNDWRx
Music Director: Didier Tovel
Composer: Didier Tovel
Animation House: Eddy TV Paris
PR: Vertias
GRAPHIC NOVEL PRODUCTION
Producer: Francois de Rosanbo
Graphic Novel Artist: Erwann Terrier
Colourist: Ruby
Illustrators: Robin Nishio, Nimit Malavia
Printer: The Gas Company


Award: Silver
Campaign: Bring A Piece of History Home
Client: Leon’s Furniture Ltd
Agency: Maple Leaf Sports & Entertainment

Credits
Maple Leaf Sports & Entertainment
Leon's Furniture Ltd.


Award: Bronze
Campaign: Set the Tone Brand
Client: Harry Rosen
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
CD/Art Director: Kevin Sato, Jacob Gawrysiak, Jenny Luong
CD/Writer: Vinay Parmar, Nick Asik, George Ault
Art Director: Anton Garneau, Michael Romaniuk
Writer: Luke McNeil, Marco Buchar
Designers: Jeff Watkins, Vince Rozas, Zoe Kim, Kevin Sato
Account Team: Mike Sutton, Eric Kormos, Michael Brathwaite, Erin McManus
Planning Team: Tim Hopkins, Sean Bell
Agency Producer: Christine Taranco

Harry Rosen
Trinh Tham, Sarah Berger, Maricar Dionisio, Kristin Meier, Paul Michel, Vanessa Marko, Ben Kriz

Carins Oneil
Tim Hughes, Barbara Glover, Valentina Dybka, Marc-Andre Giasson

PR Consultant: Rick Byun, Helen Choo, Micha Goddard 

Production House: Asymetric, Zulubot
Director: Kacper Larski, Matt Barnett
DOP: Christophe Collette
Producer: Katy Maravala, Colleen Allen 
Executive Producers: Evan Landry, Nick Burry
Executive Producer/Technical Advisor: Adam Palmer

Edit House: Outsider Editorial, Zulubot
Editor: Chris Murphy, Cam Anderson, Jessie Posthumus
Assistant Editor: Lia Han
Producer: Kayan Choi
Executive Producers: John Szebegyinski, Kristina Anzlinger
Postproduction Company: Alter Ego
Colourist: Conor Fisher, Felipe Chaparro, Jeffrey Zablotny
Colour Assistant: Jonah Venneri
Flame Artist: Eric Perrella
VFX Assistant: Victoria Gaston
Producer: Pallavi Joshi-Firby
Music House: SNDWRX, Six Degrees
Creative Director, Music Composition: Didier Tovel
Voice Director: Christian Goutsis 
Executive Producer: Ali Lawee
Engineers: Eric Hulme, Geoff Devine, James Allinson
Photographer: Kacper Larski, Kyle Wilson, Matt Watkins
Creative Director Harry Rosen: Christine Kwan
Illustrator: Steven Noble
Photographer: Patrick Tomasso
Retoucher: Jim Tinios
Mac Artist: Greg Heptinstall, Jeannette Downes, James Graham

Business Impact

Award: Gold 
Campaign: Out-of-work mannequins
Client: Toronto Association of Business Improvement Areas (TABIA)
Agency: Zulu Alpha Kilo

As COVID surged last Fall, Ontario’s non-essential retail was forced to close. Yet big box stores could stay open selling non-essential items. We recruited ‘Out-of-work mannequins’ to protest these unfair lockdown measures in two of Toronto’s busiest retail districts. Each mannequin held a provocative sign that appealed to the public to shop local and the government to amend its lockdown measures that punished small business. 

Credits
Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Jacob Gawrysiak
Writer: George Ault
Account Team: Rob Feightner
Planning Team: Maxine Thomas
Client: Toronto Association of Business Improvement Areas (TABIA)
Clients: Albert Stortchak, Rob Sysak
PR Agency: Jumpstart Communications
PR Team: Tory Crowder
Producer: Ola Stodulska
Photographer: Shereen Mroueh
Mac Artist: Michelle Kennedy


Award: Silver
Campaign: Call to Joy
Client: HBC
Agency: FCB

Credits
Hudson’s Bay
Sr. Vice President, Marketing: Meghan Nameth
Vice President, Marketing: Allison Litzinger
Sr. Brand Manager: Dorcas Siwoku
Brand Manager: Emily Campbell & Nicolette French
Vice President, Creative Director: Daniel Koppenol
Director of Design: Ryan Booth
VP Media & Communications as Diane Bainbridge
Director, Digital Marketing & Media: Sasha Chumber
DVP, Social Media + Influencer + Events: Leslie Blachford

FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Senior Art Director: Sally Fung
Senior Copywriter: Sara Radovanovich
Vice President, Head of Creative, Montreal: Sylvain Dufresne
Copywriter, Montreal: Joel Letarte
Producer: Andrew Schulze
Quebec Producer: Anick Rozon
VP, Group Account Director: Jodi Spanninga
Account Director: Madeleine Wildi
Project Lead, Montreal: Justine Guillin
Project Lead, Montreal: Erin Brown-vandecruys
Chief Strategy Officer: Shelley Brown
Vice President, Strategic Planning: Eryn LeMesurier
Strategic Planner, Montreal: Audraine Houël

Studio: Fuelcontent
Integrated Producer: Cori Pettit
Production Artist: KitWa Lau
Production Artist: Eric Williamson
Production Artist: Aspenn Richards
Production Artist: Amy Brigant
Proofreader: Ashleigh Smith
Proofreader, Montreal: Olivier Laplante
Studio Manager: Rosanne Woodley & Kendra Plantt

Production Company: Soft Citizen
Executive Producer: Link York & Rob Burns
Director: The Perlorian Brothers
Line Producer: Merrie Wasson
DOP: Christophe Collette

Editorial: Saints Editorial
Executive Producer: Michelle Rich
Editor: Griff Henderson
Assistant: Kerstin Juby

Photography: Chris Nicholls Photography
Photographer: Chris Nicholls
Retoucher: Patty Watteyne

Post-Production: ArtJail
Sr. Producer: Caitlin Schooley
Colourist: Clinton Homuth
Online Artist: Andres Kirejew
Online Artist: Gene Dreitser

Music: Grayson Matthews
Producer: Tyler Estwick
Composer: Mark Domitric

Cossette Media
Chief Strategy Officer: Wes Wolch
Media Planning Director: Beth Thomson
Strategy Director: Alessia Grosso
Media Supervisor: Erica Goldfarb
Sr. Vice President, Media Buying: Diane Devries
Vice-présidente activations: Marie-Christine Simard
Media Buying Assistant: Salena Nazarali
Director, Broadcast Traffic/Talent: Donna Nadeau
Routage: Lynda Boulé


Award: Bronze
Campaign: Haulin’ State of Mind 
Client: Loblaw Companies Limited - No Frills
Agency: john st

Credits
john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Creative Director: Cher Campbell
Creative Director, Design: Mooren Bofill
Associate Creative Director: Robbie Percy, Caroline Friesen
Copywriter: Robbie Percy
Art Director: Caroline Friesen
Designer: Hannah Lee
Executive Producer: Brittani Wilcox
Producer: Megan Flett
Chief Strategy Officer: Megan Towers
Strategist: Jay Fleming
Business Lead: Lindsay Day
Account Supervisor: Kelly Brennan

Loblaw Companies Limited, No Frills
President, Discount Division: Jocyanne Bourdeau
VP Marketing, Discount: Andy MacPherson
Director of Marketing: Ashley McGill
Sr. Marketing Manager: David Becker
Brand Manager: Naveet Nanwa
Postproduction: Outsider Editorial, The Vanity
Editor: John Gallagher
Assistant Editor: Cam Anderson
Online: The Vanity
VFX: Naveen Srivastava, Kaelem Cahill, Adam Silcox-Vanwyk

Music & Sound: SNDWRx
Music Director: Didier Tovel
Composer(s): Didier Tovel with additional composition by Alex Gluch, Alison Lawee, Colin Brown and Adam Prus

CLAPBACK TRACK
Chief Creative Officer: Cher Campbell 
Creative Director: Jess Willis 
Copywriter(s): Alex Bonder, Marly Dichter
Art Director(s): Anton Mwewa, Shirley Xu Wang
Head of Production: Aimee DeParolis
Producer: Brittani Wilcox
Account Team: Christy Cusack, Kelly Brennan 
Music & Sound: SNDWRx 
Performed, written, and produced by: Didier Tovel

Customer Experience

Award: Gold 
Campaign: Gingerbread Höme
Client: IKEA
Agency: Rethink

Every year for the holidays we make gingerbread houses, but they’re always left empty. So to turn those houses into homes we created the IKEA Gingerbread Höme kit: itty bitty replicas of IKEA’s best selling pieces of furniture in the form of stencils that people could download off the IKEA website and make themselves at home. 

Credits
Rethink
CCO: Aaron Starkman
ECD: Mike Dubrick
Head of Art: Joel Holtby
Associate Creative Director: Zachary Bautista, Geoff Baillie
Writer: Rahman Sobrie, Geoff Baillie
Art Director: KevinValladares, Zachary Bautista
Designer: Brie Lim
Strategy Director: Shereen Ladha
Print Producer: Narine Artinian
Retouching: Brad Kumar
Photographer: Justin Poulsen
Food/Prop Stylist: Caitlin Doherty
CSO: Sean McDonald
Group Account Director: Sarah Riedlinger
Account Manager: Megan Christopher

Media Agency - Carat

IKEA
Noah Keefe, Marketing Communications Specialist
Heena Saini, Commercial Public Relations Specialist
Caroline Hayes, Integrated Media Leader


Award: Silver
Campaign: Canadian Tire - Operation: Puck Drop
Client: Canadian Tire
Agency: Wasserman

Credits
Canadian Tire:
VP, Community & Partnerships: Kim Saunders 
VP, Strategic Marketing: Eva Salem 
AVP, Strategic Partnerships: Darryl Boynton  
AVP, Strategic Marketing: Irene Daley 
Manager, Strategic Marketing: Erica Juba  
Manager, Community & Partnerships: Graeme Paterson 
Associate Marketing Manager: Kelsey Suter 
Advisor, Community & Partnerships: Taylor Durand 
Digital Associate Manager: Jonathan Flynn 
Marketing Consultant, Community & Partnerships: Riley Emerson 
Strategic Marketing Coordinator: Clara Lee 

Wasserman:
VP, Canada: Linsey Ferguson 
Senior Director, Marketing: Troy McCann  
Senior Director, Experience: Phil Samek
Director, Consulting: Andrew Westbrook 
Director, Experience: Leah Turney  
Associate Director, Creative + Content: Jacob MacDonald  
Senior Manager, Consulting: Scott Leathem 
Senior Manager, Experience: Erica Rochester 
Senior Manager, Experience: Cam Williams 
Digital Designer, Creative + Content: Steve Barkley 
Manager, Experience: Silvian Ly 

TAXI
Creative Director: Frank Macera  
Copywriter: Michael Mehrasa 
Art Director: Will Cuthbert 
Designer: Jessica Brasil 
Editor: Anna Vershinina 
Producer: Lindsay Barrett 
Strategist: Joe Miller 
Account Manager: Rudy Novak 
Account Supervisor: Andy Bugelli 
Account Director: Afton Franklin 
Group Account Director: Seth Waterman 


Award: Bronze
Campaign: The ScrapsBook
Client: IKEA
Agency: Rethink

Credits
Rethink
CCO: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art & Creative Director: Joel Holtby
Creative Directors: Joel Holtby, Jake Lim
Art Director: Dorota Pankowska
Writer: Justin Santelli
Designer: Erin Struble
Strategist: Shereen Ladha, Stacy Ross
Head of Strategy: Sean McDonald
Group Account Director: Sarah Riedlinger
Account Director: Daniel Riggi,
Account Manager: Megan Christopher
Producer: Narine Artinian, Spencer Houghton
Production Artist: Brad Kumar
Production House: Fuze Reps
Production House Producer: Nicole Gomez
Photographer: Maya Visnyei
Photo Retoucher: Lisa Hordyk
Photography Producer: Sara Melvin
Food Stylist: Claudia Bianchi
Postproduction House: R+D Productions
Editor: Leigh O’Neill
Postproduction Producer: Todd Harrison

Audio House: Vapor Music
Chief Marketing Officer: Johanna Andren,
Director of Brand Marketing: Lena Dukic
Marketing Communications Specialist: Jordan Sequeira

Engagement

Award: Gold 
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)

Good Fortune needed to do something extraordinary to survive Toronto’s grueling lockdowns. The pandemic caused people to start working from home & expensing home office items. So Good Fortune developed RECEATS: a sneaky way for people to expense their eats by disguising their entire menu as office supplies on UberEats and DoorDash. 

Credits
Good Fortune
Founder, CCO: Andrew Richmond
Chief Operating Officer:Jon Purdy
Social Media Coordinator: Ashley Tokaruk

OneMethod (a division of Bensimon Byrne)
Chief Creative Officer: Amin Todai
Creative Director: Max Sawka
Writer: Sophia Wilby
Writer: Nate Houseley
Art Director: Cameron Fliegel
Designer: Dylan Belyk-Seymoure
Business Lead: Patricia Tay
Project Manager: Katie Muekusch
Social Media Director: Kristina Kosa
Social Media Supervisor: Rebecca Milner


Award: Silver
Campaign: Not for Lease
Client: Roncesvalles Village BIA
Agency: The Local Collective

Credits
The Local Collective
President & Chief Creative Officer: Matt Litzinger
Creative Director: Pepe Bratanov
Managing Director: Kaitlin Doherty 
Solutions and Operations Director: Lauren Brown 
Integrated Strategy Director: Michael Ash 
Brand Director: Amanda McMillan 
Designer: Omar Morson 

HyPitch Marketing
Wild Child Group


Award: Bronze
Campaign: The Green Screen Shirt
Client: Harry Rosen
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Art Director: Anton Garneau, Michael Romaniuk
Writer: Luke McNeil, Marco Buchar
Account Team: Michael Brathwaite
Client: Harry Rosen
Clients: Trinh Tham, Kristin Meier, Paul Michel
Producer: Christine Taranco
Production House: Zulubot
Executive Producer/Technical Advisor: Adam Palmer
Editor/Colourist: Felipe Chaparro
Photographer/Videographer: Kyle Wilson, Matt Watkins
Creative Director Harry Rosen: Christine Kwan
Retoucher: Jim Tinios

Innovative Media

Award: Gold 
Campaign: The ScrapsBook
Client: IKEA
Agency: Rethink

1.3 billion tonnes of food are thrown away every year - food that could have been eaten. To give people a tool for practicing sustainability in their homes, we created the IKEA ScrapsBook, filled with 50 recipes dedicated to cooking with the bits of food usually though of of as waste like carrot tops, banana peels, wilting greens, and old beans. 

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Executive Creative Director: Mike Dubrick
Head of Art & Creative Director: Joel Holtby
Creative Directors: Joel Holtby, Jake Lim
Art Director: Dorota Pankowska
Writer: Justin Santelli
Designer: Erin Struble
Chief Strategy Officer: Sean McDonald
Strategist: Shereen Ladha, Stacy Ross
Group Account Director: Sarah Riedlinger
Account Director: Daniel Riggi
Account Manager: Megan Christopher
Producer: Narine Artinian, Spencer Houghton
Production Artist: Brad Kumar
Production House: Fuze Reps
Production House Producer: Nicole Gomez
Photographer: Maya Visnyei
Photo Retoucher: Lisa Hordyk
Photography Producer: Sara Melvin
Food Stylist: Claudia Bianchi
Postproduction House: R+D Productions
Editor: Leigh O’Neill
Postproduction Producer: Todd Harrison

Audio House: Vapor Music

IKEA
Chief Marketing Officer: Johanna Andren
Director of Brand Marketing: Lena Dukic
Marketing Communications Specialist: Jordan Sequeira


Award: Silver
Campaign: Receats
Client: Good Fortune
Agency: OneMethod (a division of Bensimon Byrne)

Credits
Good Fortune
Founder, CCO: Andrew Richmond
Chief Operating Officer:Jon Purdy
Social Media Coordinator: Ashley Tokaruk

OneMethod (a division of Bensimon Byrne)
Chief Creative Officer: Amin Todai
Creative Director: Max Sawka
Writer: Sophia Wilby
Writer: Nate Houseley
Art Director: Cameron Fliegel
Designer: Dylan Belyk-Seymoure
Business Lead: Patricia Tay
Project Manager: Katie Muekusch
Social Media Director: Kristina Kosa
Social Media Supervisor: Rebecca Milner


Award: Bronze
Campaign: Levi's Double Portal - Cure for Joyless Shopping
Client: Levi Strauss & Co.
Agency: UM Canada

Credits
UM
Director Connections Planning: Michelle Arksey
Director Connections Planning: Stefano Norcia
Senior Connection Planner: Madeline McDougall

Levi’s
Marketing Specialist Wholesale & Activations: Fanny Grenier 
Head of Marketing: Jaye Campbell 

Snapchat
Retail Vertical Lead: Matt Bolivar 
Account Management Lead: Pete Wilson 
Senior Creative Strategist, Canada: Matt Shore 
Creative Producer, Canada: Clay Taylor 

Co-Founder & CEO - Atomic Digital Design: Antoine Vu 

Martech

Award: Silver
Campaign: M&M Food Market Rewards 2.0 – Enhanced Personalization
Client: M&M Food Market
Agency: Retention Science 

Credits
Associate Director, Loyalty & Digital Marketing: Marc Coulombe (M&M Food Market)
Senior Machine Learning Engineer: Bingjie Zhang (Retention Science)


Award: Bronze
Campaign: Jima Predict
Client: Jima
Agency: Neon

Credits
Senior Software Developer: Tomas Bajarunas 
Senior Software Developer:  Siamak Mottaghi 
Head of Engineering: Garth Cumming 
Technical Lead: Lyndon Sobolik  
Senior Designer: Halley Chung 
Head of Insights and Growth: Tamer Aburamadan 
General Manager of Jima: Jeff Prete 
Head of Retail Operations: Sherman Leung
Manager, Brand & Marketing Communications: Allison Di Tomaso
Manager of Product and Merchandising: Natasha Simpson

Brand Building

Award: Gold 
Campaign: ASD: Rockin’ the Spectrum
Client: Jake's House
Agency: Edelman Canada

Canadian grassroots charity Jake’s House used the universal power of music and performance to smash the misperception that those on the spectrum prefer to keep to themselves and shun the spotlight. With the creation of the ASD band, five talented autistic performers released cover versions of famous pop songs as the ASD band. 

Credits
Edelman Canada
CCO, Writer: Andrew Simon
Art Director: Hira Gomes
Exec Producer: Tamara Sulliman
Writer/Earned Strategist: Ryley Murray
Digital: Peter McIntyre, Jordan Markowski
Paid Media: Nirmala Bahall, Jennifer Cook
Search: Wilson Shek, Oksana Davydenko
Website: Michael Hamel, Stephanie Fournier
Earned Media: Caroline Murphy, Rivka Boxer
Influencer: Natalie Legault, Neelu Vasishat, Karandeep Sandhu
Producer: Carrie Miller
Production Support: Josh Sam
Logo Design: Adam Barkworth, Hira Gomes

Music: Pirate Toronto
Arrangement: Ari Posner
Producer/Music Director: Chris Tait
Mixed By: Keith Ohman
Studio: Metalworks
Engineer: Wayne Cochrane

DP: John M. Tran
Asst Camera: Chris Goll
Location Sound Mixer: Blue Dunlap
Editor: Kyle McNair
Colour: Brock Tupper, The Vanity
Online: Andrew Farlow, The Vanity

ASD Band:
Rawan Tuffaha – vocals
Roberto Tanco – vocals
Spenser Murray – drums
Ron Adea – keyboards
Jackson D. Begley – acoustic guitar
Scott Marshall – Music Teacher

Guest Musicians:
Stephan Szczesniak - Drums
Maury Lafoy - Bass
Kevin Kane - Guitars
Ari Posner - Keyboards and programming


Award: Silver
Campaign: Happy Birthday Twitter
Client: Canadian Center for Child Protection
Agency: No Fixed Address

Credits
No Fixed Address
Executive Sponsor, Founder: Dave Lafond
President: Jordan Doucette

EVP, General Managing Director at No Fixed Address: Josie Daga
ACD: Sam Cote
ACD: Ryan Dzur
Senior Designer: Pier-Philippe Rioux
Designer: Madison Bell
VP, Strategy: Zach Klien
VP, Creative Technology: Darren Patey,
Developer: Elli Raynai
Analyst: Lara Tutton
VP, Content Production: Will Dempster
Project Director: Petra Simpson
Director, PR: Erin Banting
Senior Digital StrategistCharlotte Macgregor
Account Director: Alex Choi
Account Executive: Hailey Foreman 
Senior Account Management, PR: Mackenzie Biddie
Account Management, PR: Naomi Redmon

Co-Founder and CCO at Mischief @ No Fixed Address: Greg Hahn
ECD at Mischief @ No Fixed Address: Bianca Guimaraes
ECD at Mischief @ No Fixed Address: Kevin Mulroy
Director of Development at Mischief @ No Fixed Address: Oliver McAteer

Business Impact

Award: Gold 
Campaign: The World Needs More Nerds
Client: Science World
Agency: Rethink

Science World’s ‘The World Needs More Nerds’ campaign recruited global nerd superstars as the faces of the fundraiser to ensure the survival of their STEAM education programs. The campaign used childhood photos of leaders in STEAM to inspire young people to embrace their inner nerd, and to inspire grown-ups to donate. 

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Creative Director: Leia Rogers, Morgan Tierney, Rob Tarry
Art Director: Sheldon Rennie, Jake Gauthier
Writer: Jordon Lawson, Evan Kane
Producer: Sarah Lee, Scott Russell, Jillian Arsenault
Editor: Megan O’Connor
Postproduction House: Rethink R+D Productions, Cycle Media
Audio House: Wave Productions
Audio Engineer: Craig Warrian
Chief Strategy Officer: Sean McDonald
Director of Strategy: Darren Yada
Amplification Strategist: Samantha Cheng
Account Services: Tianna Fung, Dan Culic, Heather Zelman
Client: Teresa Virani


Award: Silver
Campaign: Ugly Animals
Client: World Animal Protection
Agency: Leo Burnett Toronto

Credits
Leo Burnett
President: Ben Tarr
Co-Chief Creative Directors: Lisa Greenberg, Steve Persico
Chief Strategy Officer: Tahir Ahmad
Head of Account Management: Natasha Dagenais
SVP/Director Production Services: Franca Piacente
Account Director: Danielle Iozzo
Producer: Tania Gaudio
Group Creative Design Director: Man Wai Wong.
Art Director: Justin Tabakian
Senior Copy writer: Stephie Coplan

Saints Editor: Brian Williams
Saints Assistant Editor: Corinne Grans-Wood
Darling Transfer: Kassi Bellamy
The Eggplant Executive Producer: Nicola Treadgold


Award: Bronze
Campaign: Give New Voices a Voice
Client: Reel Start
Agency: FUSE Create

Credits
FUSE Create
ECD: Steve Miller
CD: Patrice Pollack
Writer: Sam Rudykoff
Art Director: Chloe Kim
Producer: Alice Pinto
Account Director: Emily Merrigan
Account Supervisor: Giselle Basso
Public Relations: Vanessa Francone
Strategy: Lanny Geffen, Anastasia Tubanos

Production Company: Feels Like Home
Executive Producer: Marni Luftspring-Belavin
Director: Tamir Moscovici
Line Producer: Matt Wiele
DOP: Vishan Butt

Postproduction Offline: Rooster Post Production
Producer: Alanna Humphreys
Editor: Paul Proulx
Assistant: Shane Preston

Transfer: Alter Ego
Producer: Spencer Butt
Colourist: Wade Odlum

Postproduction Online: Fort York VFX
Producer: Erica Bourgault-Assaf / Sam McLaren
Flame Artist: Luke White

Audio House: Pirate Toronto
Producer: Lauren Davies
Director: Tom Eymundson
Engineer: Keith Ohman

Customer Experience

Award: Gold 
Campaign: World Vision Chosen
Client: World Vision
Agency: WVUS

Credits
Chosen Innovation and Concept Team:
Executive Sponsor: Edgar Sandoval, President & CEO
Executive Director, Brand, Content & Creative: Creative Team Lead Angelique Rothermel

World Vision Canada 
Director Product - Child Sponsorship: Smita Challu 
VP- Philanthropy & Church: Kim Fletcher 
Digital Product Manager: Alexei Abramov
Church Team: Jessica Galles, Chris Shroder 
World Vision Kenya and World Vision Malawi Team


Award: Silver
Campaign: Give a Sit
Client: Procure Foundation
Agency: Rethink

Credits
Rethink
CCO: Aaron Starkman
Creative Direction: Xavier Blais, Maxime Sauté
Art Direction: Edouard Coune
Copywriter: Raph Côté
Account Services: Catherine B. Mainville, Alex Lefebvre
Production: Marie-Pière Poulin, Katia Dupuy
Strategy: Suzy Truong
Production house: Nova Film - Alexis Dubosc, Charles Gaudreau
Director: Julien Roy
Direction of Photography: Antoine Caron

Postproduction: Studio Expression
Technology: Cortex: Philippe Nadeau


Award: Bronze
Campaign: HSBC Pay Tribute
Client: HSBC Bank Canada
Agency: Wunderman Thompson Canada

Credits
VP, Executive Creative Director: Ari Elkouby
Creative Director: Brigitte Ledermann
Design Director: Mike Butler
Copywriter: Tim Das, Sébastien Dupras-Rhéaume
Art Director: Lily Coyle
Strategist: Stephanie Gyles
Strategist: Arielle Peters
Business Director: Scott Miskie
Account Director: Mike Davidson, Chitty Krishnappa
Senior Project Manager: Roman Swietlik
Digital Project Coordinator: Mitchell Brennan
Project Manager: Alexa Legge
Associate Head of Integrated Content & Broadcast: Jennifer Cotton
Team Lead, Senior Production Artist: Patrick Conway, Sherri ODonnell
Print Producer: Kim Fijan
Proofreader: Jocelyn Paris
Editor: John Collucci
Post Producer: Christine Tsao
Production Coordinator: Madison Paquin
Retoucher / Prepress: Andy Smits
Producer: Maddy O’Shaughnessy

Production Company: The Faculty
Director: Daniel Kelly

Audio: Pirate
Manufacturing Company: Agile Manufacturing Inc.
Technology Company: Avrio Solutions Inc.
PR: Hill+Knowlton Strategies

HSBC Bank Canada 
Head of Wealth and Personal Banking Canada: Larry Tomei
AVP Marketing – Lending, Deposits & Credit Cards: Chris Lee
Marketing Manager – Credit Cards & Unsecured Lending: Pablo Velez
Campaign Manager: Chris Hendry
Digital Campaign Manager: Holly McLennan
Sr. Manager Media Relations: Caroline Creighton

Legion Credits
National Program Officer: Freeman D. Chute,
Head of Marketing & Communications: Dion Edmonds
Senior Program Officer: Lia Taha Cheng

Engagement

Award: Gold 
Campaign: Wall for Women
Client: YWCA Metro Vancouver 
Agency: Rethink

The YWCA Wall for Women is a permanent 42-foot-high mural designed to fund the fight against domestic violence. It discreetly hides six painted QR codes that hijack people’s phones with devastating statistics about the issue. The QR codes drive to a landing page, allowing people to learn more and donate to help women escape their violent homes. 

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Leia Rogers, Morgan Tierney
Associate Creative Director: Sheldon Rennie, Jordon Lawson
Art Director: Abrie Miller, Sheldon Rennie, Nada Hayek
Designer: Abrie Miller, Sheldon Rennie
Writer: Emily Betteridge, Jordon Lawson, Thom Peters
Producers: Sarah Lee, Scott Russell, Sarah Vingoe, Terri Winter
Lead Strategist: Darren Yada
Strategist: Aliz Tennant, Samantha Cheng
Account Director: Kennedy Crawford
Account Manager: Winnie Woo
Client Supervisor: Amy Juschka
DP: Eric Arnold
Editor: Megan O’Connor
Studio Artist: Jan Day, Jonathon Cesar
Illustrator: Ola Volo
Digital Designer: Sheldon Rennie
Developer: Steve Lam
Client Supervisor: Amy Juschka


Award: Silver
Campaign: World’s Oldest e-Sports Team
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Directors: Vic Bath, Michael Romaniuk 
Writers: Dan Cummings, Jackson Kemp
Designers: Zoe Kim, Jeff Watkins, Vic Bath
Account Team: Anjelica Kapetanos, David Tremblay
Planning Team: Tim Hopkins

HomeEquity Bank / Royal Canadian Legion
Yvonne Ziomecki, Niary Toodakian, Vivianne Gauci, Erin Wilson

Media Agency: OMD
Dwayne Mataseje, Mitchell Cornelisse

PR Agency: Provident Communications
PR Team: Morgan McLellan
Producer: Mitch Cappe 

Production House: Zulubot
Postproduction Producer: Mariya Guzova 
Editor: Micah Rix-Haye, Ashlee Mitchell


Award: Bronze
Campaign: ASD: Rockin’ the Spectrum
Client: Jake's House
Agency: Edelman Canada

Credits
Edelman Canada
CCO, Writer: Andrew Simon
Art Director: Hira Gomes
Exec Producer: Tamara Sulliman
Writer/Earned Strategist: Ryley Murray
Digital: Peter McIntyre, Jordan Markowski
Paid Media: Nirmala Bahall, Jennifer Cook
Search: Wilson Shek, Oksana Davydenko
Website: Michael Hamel, Stephanie Fournier
Earned Media: Caroline Murphy, Rivka Boxer
Influencer: Natalie Legault, Neelu Vasishat, Karandeep Sandhu
Producer: Carrie Miller
Production Support: Josh Sam
Logo Design: Adam Barkworth, Hira Gomes

Music: Pirate Toronto
Arrangement: Ari Posner
Producer/Music Director: Chris Tait
Mixed By: Keith Ohman
Studio: Metalworks
Engineer: Wayne Cochrane

DP: John M. Tran
Asst Camera: Chris Goll
Location Sound Mixer: Blue Dunlap
Editor: Kyle McNair
Colour: Brock Tupper, The Vanity
Online: Andrew Farlow, The Vanity

ASD Band:
Rawan Tuffaha – vocals
Roberto Tanco – vocals
Spenser Murray – drums
Ron Adea – keyboards
Jackson D. Begley – acoustic guitar
Scott Marshall – Music Teacher

Guest Musicians:
Stephan Szczesniak - Drums
Maury Lafoy - Bass
Kevin Kane - Guitars
Ari Posner - Keyboards and programming

Innovative Media

Award: Gold 
Campaign: ActToo 
Client: me too.
Agency: FCB/SIX

Following the virality of #metoo, the movement launched Act Too—a platform that enables anyone, anywhere to get active in the fight to end sexual violence. It’s the first recommendation engine for activism to end sexual violence and a blockchain-powered archive that preserves it. 

Credits
FCB/SIX AGENCY
Chief Creative Officer: Ian Mackenzie
Worldwide Creative Partner: Fred Levron
Contributing Chief Creative Officer: Karin Onsager-Birch, FCB West
Executive Creative Director: Colin Craig
Senior Art Director: Noella Choi
Associate Creative Director: Andrew Bernardi
Art Director: Alice Blastorah
Art Director: Sarah Ranney, FCB West
Senior Copywriter: Erika Yost, FCB West
Contributing Creative Director: Kyle Lamb
Copywriter: Alex Ieletzky
Senior Designer: Esra Tasdemir
Senior Copywriter: Dana Kingstone
Copywriter: Adrianna Casuga
Copywriter: Paula Purdon
Jr. Production Designer: Alana Ratcliff-Lake
Retouching: David Woodger
Creative Strategist: Simran Kaur
EVP Global Strategy Officer: Fern Potter
EVP, Strategy: Anna Percy-Dove
Content Strategist: Cassandra Cervi
Director, Analytics: Devi Soondarsingh
Senior Manager, Analytics: Andrew Yang
Senior Business Analyst: Aditi Raina
UX Designer: Tony Di Ciero
Global President: Andrea Cook
Account Director: Fraser Jackson
EVP, General Manager: Elizabeth Sellors
Senior Integrated Producer: Ashley Whitaker
Project Director: Gillian Morrison
Producer: Kat Forester
Director of Technology: Luiz Costa
Senior QA: Natalia Zadorozhna
Email developer: Lara Goldsmith
Back-End Developer: Christopher Ghouchandra
Data Architect: Val Nasquidashvili
Technical Business Analyst – Ritu Sain
Developer (banners): Quy Ngo
Developer/Programmer: Heung Lee
Consultant: James Durham
Global Chief Marketing Officer: Brandon Cooke, FCB Global
Director, Global Initiatives: Alison Lutsky, FCB Global
EVP, Global Growth Officer: Mish Fletcher

IPG Mediabrands
Sr. Director, Analytics & Insights: Tushar Subramanuam
Data Analyst: Brian Quach

SSG
Software Engineer, Blockchain: Richard Pringle
Software Engineer, Architect: Terence Hong
Software Engineer: Mary Choi
Software Engineer: Nathan Arnold
Software Engineer: Wilson Wong
Software Engineer: Vince Leung
Software Engineer, Architect: Steven Ferreirra

Media - UM J3
Global CEO, UM: Eileen Kiernan
Global President, J3: Anthony Plant
SVP, Group Director, Content Management: Anthony Hello
Content Manager: Meredith Babb
SVP, Client Business Partner: Matthew Baker

Current Global – PR
EVP, Client Experience: Lisa Dini
Manager, Media Relations: Andrea Blythe

Production Company: Stink Films
President: Daniel Bergmann
Executive Producer: Fran McGivern
Director: Lauren Caris Cohan
DOP: Doug Porter

Editorial: School Editorial
Executive Producer: Yumi Suyama


Award: Silver
Campaign: World’s Oldest e-Sports Team
Client: HomeEquity Bank / Royal Canadian Legion
Agency: Zulu Alpha Kilo

Credits
Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Vic Bath, Michael Romaniuk 
Writer: Dan Cummings, Jackson Kemp
Designer: Zoe Kim, Jeff Watkins, Vic Bath
Account Team: Anjelica Kapetanos, David Tremblay
Planning Team: Tim Hopkins

HomeEquity Bank / Royal Canadian Legion
Yvonne Ziomecki, Niary Toodakian, Vivianne Gauci, Erin Wilson

Media Agency: OMD
Dwayne Mataseje, Mitchell Cornelisse

PR Agency: Provident Communications
PR Team: Morgan McLellan
Producer: Mitch Cappe 

Production House: Zulubot
Postproduction Producer: Mariya Guzova 
Editor: Micah Rix-Haye, Ashlee Mitchell


Award: Bronze
Campaign: Signal for Help
Client: Canadian Women’s Foundation
Agency: TBWA\ Juniper Park

Credits
TBWA\ Juniper Park
Chief Creative Officer: Graham Lang
Executive Creative Director: Jenny Glover
President: David Toto
Communications Manager: Joshua Burleton
Illustrator: Sam Bullis
Community Manager: Megan O’Malley
Director of Integrated Production: Nancy Rak-Swales
Studio Artist: Rubene De Sousa
Producer: Nina Buis
Editor: Natalie Trivino
Editor: Rod Reano
Developer: Kevin Ko
Developer: Steve Van Gelder

Canadian Women’s Foundation
Vice President, Public Engagement: Andrea Gunraj
Senior Director, Public Engagement: Sarah Ruddle
Manager, Public Relations and Online Engagement: Kate Hawkins

Martech

Award: Gold 
Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink

The YWCA Wall for Women is a permanent 42-foot-high mural designed to fund the fight against domestic violence. It discreetly hides six painted QR codes that hijack people’s phones with devastating statistics about the issue. The QR codes drive to a landing page, allowing people to learn more and donate to help women escape their violent homes. 

Credits
Rethink
Chief Creative Officer: Aaron Starkman
Chief Strategy Officer: Sean McDonald
Executive Creative Director: Leia Rogers, Morgan Tierney
Associate Creative Director: Sheldon Rennie, Jordon Lawson
Art Director: Abrie Miller, Sheldon Rennie, Nada Hayek
Designer: Abrie Miller, Sheldon Rennie
Writer: Emily Betteridge, Jordon Lawson, Thom Peters
Producers: Sarah Lee, Scott Russell, Sarah Vingoe, Terri Winter
Lead Strategist: Darren Yada
Strategist: Aliz Tennant, Samantha Cheng
Account Director: Kennedy Crawford
Account Manager: Winnie Woo
Client Supervisor: Amy Juschka
DP: Eric Arnold
Editor: Megan O’Connor
Studio Artist: Jan Day, Jonathon Cesar
Illustrator: Ola Volo
Digital Designer: Sheldon Rennie
Developer: Steve Lam
Client Supervisor: Amy Juschka


Award: Silver
Campaign: Find Your Path
Client: Microsoft Canada
Agency: Intercept

Credits
Microsoft Canada 
Chief Learning Officer: Magdy Karam 
Director (Integrated Marketing): Ashmita Tailor  
Marketing Manager: Ivan Ieshu
Experiential Marketing Lead: Talina Titizian  
Product Marketing Manager: Matty Mayakrishnan  
Social and Storytelling Lead: Geneviève Lezzoni  
Marketing Communications Manager Intern: Jen Crocker

intercept
Strategy Lead: Andrew Au 
Creative Lead: Richard Pay 
Designer: Joe Dunning 
Client Services Lead: Shaheen Yazdani 
Account Manager: Hetal Sagar 
Copywriter: Tara Cotter

 

Special Award Winners

Award: Gold 
Campaign: Bake it Forward
Client: Gay Lea Foods Co-op
Agency: Chalkboard Marketing

Bake it Forward facilitated real human connections during a holidays season when so many connections were lost. Gay Lea delivered custom baking kits to random households throughout the GTA. Each kit had everything needed to bake a giant cookie, decorate it with a special message, and then bake it forward by giving it to someone else. 

Credits
Strategy and Production: Mike Winter 
PR: Sharon Lassman 
Strategy: Sara Winter 
Account Manager: Jennifer Langen 
Creative: Adam Elijah 
Photography: Ernesto Garcia 
Route 44 - Vehicle Production


Award: Silver
Campaign: Because Someone Gave Monthly
Client: SickKids Foundation
Agency: Cossette

Credits
Cossette 
Global Chief Creative Officer: Peter Ignazi
Executive Creative Director(s): Jaimes Zentil and Craig McIntosh
Creative Director(s): Mario Cesareo and Sarah Rutherford
Associate Creative Director/Copywriter: Kay Benedek
Art Directors: Jordan Smith, Natalie DeCoste 
VP, Business Lead: Tishan Canagasaby
Group Business Director: Daria Lysenko
Business Director: Valerie Mascarin
Account Supervisor: Emma Sleeper
Account Coordinator: Yahya Sidow 
Agency Producer: Sydney Weinstock
Chief Strategy Officer: Cat Wiles
VP, Strategy: Denika Angelone 
Senior Strategist: Bella Iannetta  
Senior Production Director: Dawn-Marie Mills
Senior Production Artist: Shireen Kok/Robin Osmond 
Retoucher: Trevor Gauthier

SickKids Foundation:
SVP, Direct and Digital Marketing: Heather Clark
Vice President, Brand Strategy & Communications: Kate Torrance
Director, Direct & Digital Marketing: Noelle de la Mothe
Director, Brand Strategy & Communications: Roy Gruia
Associate Director, Monthly Donor Acquisition Marketing: Tanya Tucker
Manager, Direct & Digital Marketing: Rebecca Shrimpton
Associate Director, Integrated Brand Marketing: Tina Tieu-Lafrance
Manager, Integrated Brand Marketing: Jessica Myers 
Associate Director, Community Stakeholder Relations: Lisa Charendoff

OMD
Managing Director: Daryl Heroux 
Group Director of Strategy: Laurie St. John 
Associate Director of Strategy: Daniel Aherne 
Associate Director of Search and Social: Soumita Banerjee
Manager, Planning & Optimization: Sam Jain
Strategist: Katie Polan
Junior Search Strategist: Sami Le
Junior Social Specialist: Sanket Mehta


Production Credit List 
In-house Production 
Agency Producer: Sydney Weinstock
Postproduction Producer: Haley Stefan

Production Company: Feels like Home
Director: Lucas Dabrowski
Executive Producer: Marni Luftspring
Producer: Adam Rodness
Cinematographer: John Ker

TV Editing House: Saints
Editor: Mark Paiva
Assistant Editor: Giuseppe Piccolo 
Producer: Mackenzie Goodwin 

Social Editing: Feels like Home
Editor: Lucas Dabrowski
Assistant Editor: Sheenah Jennings
Producer: Marni Luftspring

Colour/Transfer Facility: The Vanity 
Colourist: Andrew Exworth
Producer: Katie Methot

Online Facility: The Vanity 
Online Artist: Andrew Farlow
Producer: Katie Methot

Music: Rajakovic Electric
Music Composer and Audio Director: Mark Rajakovic
Producer: Nicole Rajakovic
Sound Design and Mix: Vlad Nikolic
Mixed at Signal


Award: Bronze
Campaign: Walmart Rewards™ World Mastercard® Launch
Client: Duo Bank of Canada
Agency: Lulu Marketing Communications Inc.

Credits
Senior Writer: Cathy Shilton 
Art Director: Karen Collinson 
Studio Production: Aron Harris 
Account Director: Sacha Alleyne 
President: Linda Antonacci

Award: Gold 
Campaign: Ladies, Rule the Road
Client: BRP Cam-Am On-Road
Agency: Touché! & Anomaly

For centuries, the industry’s positioning has been as an experience provider for men. Can-Am On-Road created a new social digital safe space for women: the Women of On-Road. This initiative was built to promote equal on-road opportunities for women. The program contributed to an increase of 15% in women sales YOY, turning the industry upside down! 

Credits
Touché!

BRP
Senior Vice-President, Can-Am On-Road: Josee Perrault 
Marketing Director: Martin Ethier,
SR. Marketing Specialist, Can-Am On-Road: Sophie Masse 
Global Brand & Content specialist, Can-Am On-Road: Isabelle Morin 
Global Marketing specialist, Can-Am On-Road: Evelyne Plante 
Senior Global Content & Social Lead, Can-Am On-Road: Marc-Olivier Drouin  
Global Marketing Coordinator, Can-Am On-Road: Solvej Houle-Bourassa 
Global Consumer Public Relations Specialist, Can-Am On-Road: Amélie Forcier 
Media & Performance Specialist, Can-Am On-Road: Julien Mignault 

Anomaly
Account Director: Thomas Gaylor
Account Supervisor: Sonja Draskovic
Account Executive: Tshai Thompson 
Managing Partner & Chief Strategy Officer: Laura Rowan
Art Director: Kennedy Choi
Art Director: Jonathan Crandell
Copywriter: Cam Garbutt 
Copywriter: Jenai Kershaw
Social Strategist: Matt Stasoff 

Praytell
Vice President & Creative Partnerships: Katie Siff 
Account Strategy Supervisor: Andy First 
Senior Director, Account Strategist: Meg Seibly
Senior Account Strategist: Eamon Levesque 
Director, Influencer Marketing: Greg Scavuzzo 
Senior Influencer Strategist: Sydney Farrar  


Award: Silver
Campaign: Dealerships Done Digital
Client: Volkswagen
Agency: Touché!

Credits
Touché!
Volkswagen
AutoTrader
TYPE1 (WPP)


Award: Bronze
Campaign: Timberland GreenStride™
Client: Timberland Canada
Agency: King Ursa

Credits
Associate Partner, VP, Media and Analytics: Joanna McFarlane
Director of Analytics: Ray Kwong
Media Buyer & Analyst: Alex Khotsiphom
Group Business Director: Kristin Nikolaidis
Account Supervisor: Francesca Garcea
Associate Creative Director: Filip Mroz, Ryan Chiasson
Junior Art Director: Mikey Membreno
Copywriter: Michael Ciani
Senior Content Manager: Jason Wong
Project Manager: Fauzan Siddiqui
Account Coordinator: Libby Sutherland

Award: Gold 
Campaign: SEEK More | Découvrons-NOUS
Client: MADE | NOUS Canada Media Fund
Agency: 123w, Torque Strategies, Bensimon Byrne

SEEK MORE and DÉCOUVRONS NOUS launched across Canada with 6 ambassadors reflecting the diversity of our country, its people and creative talent. From Simu Liu, star of Marvel’s Shang-Chi and the Legend of the Ten Rings, to Mélissa Bédard, star of Quebec fan-favourite, M’entends-tu? Presented by MADE | NOUS, the campaign proved the desire to see oneself reflected onscreen is universal. 

Credits
Canada Media Fund (CMF)
Vice President, Communications and Promotion: Mathieu Chantelois 
Brand Manager, MADE | NOUS: Alexandra West 
Content Lead: Maxime Ruel 
Manager Digital Services: Stephen Craven 
Senior Communications Manager: André Ferreira
Senior Manager, Strategic Partnerships: Emmanuelle Petrakis 
Communications Coordinator: Emma Reid

Torque Strategies
Managing Director: Bart Given
Director, Brand and Strategy: Jessica Doherty 
Manager, Brand and Strategy: Alex Sherwood,

Bensimon Byrne 
Associate Analytics Director:  Eugene Makhouleen 
Media Supervisor: Sarah Lowden 
Associate Media Director: Alex Gillespie 

123w 
Creative Directors: Rob Sweetman, Jeff Harrison, Bryan Collins
Art Directors: Rob Sweetman, Dosh Osholowu
Copywriter: Kate Roland
Producer: Natasha K Lakhani
Account Services: Natalie Wu, Scot Keith


Award: Silver
Campaign: Said Before
Client: Scotiabank
Agency: Bensimon Byrne

Credits
Scotiabank
Chief Marketing Officer: Laura Curtis Ferrera
Vice President, Enterprise Marketing Strategy & Projects: Natalie Jones
Vice President, Canadian Banking Marketing: John Rocco
Creative Director: Dave Laing
Director, Global Content & Social Media: Aimee Wong
Senior Manager, Enterprise Marketing Strategy & Projects: Jess Kim
Senior Manager, Global Brand Executions: Cris Rodriguez
Senior Manager, Social Media Marketing: Denise Johnston
Manager, Social Media Marketing: Maja Protuger
Senior Account Manager, Creative & Production Services: Dana Fryer
Associate Creative Director (Copywriter), Creative & Production Services: Michael Tung
Associate Creative Director (Art Director), Creative & Production Services: Jess Wong
Digital Marketing Journey Manager: Laura Osorio

Bensimon Byrne
Group Account Director: Katie O’Donovan
Art Director: Angelica Carreno
Copywriter: Cheryl Post
Project Manager: Jenny Guth
Producer: Katie Link
Senior Strategist: Lyndsey Westfall

Account Director, Narrative: Andrea Lee
Senior Account Manager, Narrative: Vanessa Kissoon
Creative Director, Narrative: Debbie Chan
Copywriter, OneMethod: Sophia Wilby


Award: Bronze
Campaign: ICCRC Fraud Prevention Month
Client: The Immigration Consultants of Canada Regulatory Council (ICCRC)
Agency: Maple Diversity Communications Inc.

Credits
Chief Creative Officer & Chief Strategy Officer: Jessica Borges
MD & VP Client Services & Strategic Partnerships: Terence Tse
Director, Digital & Media: Jagdeep Singh
Associate Art Director: Chinmay Nagarkar 
Senior Graphic Designer: Linda Cheung
Account Supervisor: Prayas Kalani
Account Coordinator: Emma Yu
Director of Public Affairs and Communications: Christopher May
Graphics & Digital Communications Supervisor: Amani Singher

Award: Gold 
Campaign: Women. Fast Forward 
Client: EY Canada
Agency: Brand, Marketing and Communications, EY Canada

EY’s Women Fast Forward program turned purpose into progress with an omnichannel brand and content initiative that advocated for diversity and change. Transcending B2B to B2H, the program amplified the voices of women and allies to inspire Canadian businesses and professionals to take action and drive meaningful progress towards gender-parity. 

Credits
Head of Brand, Marketing and Communications: Fatima Israel
Social Media: Dylan Doyle
Digital Marketing: Pooja Lal, Patrick Riddell, Diana Nada, Arjola Xhameta, Cassandra Venere
Brand & Corporate Responsibility: Stephanie Rodrigues
PR & Communications: Sarah Shields, Dina Elshurafa, Elissa Morris, Victoria McQueen
Field Marketing: Meaghan O’Brien, Connie Chiu
Entrepreneurship Enablement: Krysten Fairbairn


Award: Silver
Campaign: ETF Campaign
Client: Mackenzie Investments
Agency: Oliver Agency (primary), IGM Financial Creative Services

Credits
Mackenzie Investments
SVP Marketing: Leisha Roche
AVP Mackenzie Product Marketing: Katherine Salter 
Director Product Marketing, ETFs & Fixed Income: Debbie Thomas
Senior Marketing Manager ETFs: Jennifer Ottywill
Manager ETFs: John Shi
Manager Social Media: Malik Velani

IGM Financial
AVP CCO, IGM Financial: Jim Wortley
Senior Manager Graphic Design: Jolande Amoraal
Associate Creative Director: Samina Dagger 
Translation Services: Fabrice Sicco
Senior Manager Translation Services: Isabelle Gingras
Sr Production Specialist: Brenda Gutierrez
Director Media & Marketing Competencies: Suzanne Ware 
Director Digital Strategy & Optimization: Hayley Shannon 

Oliver Agency
Senior Content Lead: Joel Vitorino, 

OMD
Media Director: Celeste Cadotte 


Award: Bronze
Campaign: Road to Recovery
Client: BMO
Agency: FCB

Credits
CMO Business-to-Business Marketing, Events & Design: Rick Kuwayti
Head of Marketing, B2B & Personal Wealth Advertising: Grace Mistry
Head of Thought Leadership Content: Kim Hanson
Marketing Manager: Kristin Danekas
Co-Head B2B Marketing: Jill Hankee
Marketing Manager: Gina Christie

FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna
Group Creative Director: Jennifer Rossini
Associate Creative Director: Tricia Piasecki, Tina Vahn
Creative Director: Jamie King, Ian Murray, Chris Seguin
Copywriter: Jon Dawe
Art Director: Jerry Yang
VP, Managing Director: Tracy Little
VP, Group Account Director: Jessica Lax
Sr. Account Director: Hailey Scott
Account Director: Leore Davids
Account Executive: Simrath Singh
Chief Strategy Officer: Shelley Brown
Strategy Director: Shelagh Hartford
Integrated Producer: Samantha Mounphosay
Integrated Producer: Natalie Copeland

UM
VP Client Business Partner: Kate Mateer
Director, Connection Planning: Katey Gault
Digital Director: Joseph Petrella
Sr Connection Planner: Clare McKellar
Manager, Connections Planning: Chris Ashton

Production Company: Fuelcontent
Editing House: Fuelcontent
Retoucher: Nabil El Saadi
Animator: Greg Marczak
Animator: Kitwa Lau
Animator: Amy Brigant
Animator: Dennis Oba
Animator: Leslie Cuoto
Animator: Michael Pallister
Studio Manager: Kendra Plantt

 

Premiere Award Winners

The Marketer of the Year award celebrates someone who has not only made a major contribution to our country’s economy but has also become a key contributor in driving a Canadian brand right onto the global stage. The Lifetime Achievement Award celebrates massive business contributions over the course of an entire career. It’s the ultimate combination of brand building, business impact, engagement, and innovation. 

 

Susan Irving profile picture

Susan Irving
Chief Marketing Officer
Kruger Products L.P.

Biography
Susan Irving, Chief Marketing Officer at Kruger Products L.P., is an industry leader in strategic integrated marketing. As an award-winning senior marketing executive with over two decades of experience, her reputation for delivering business results spans all aspects of business management, consumer marketing, advertising and communications, media planning, consumer insights, and brand strategy. Her business acumen and experience leading well-known brands at Warner Lambert, Coca-Cola and PepsiCo has garnered her international accolades including CMA Awards, Cassies, Cannes Lions, Bessies, Media Innovation Awards and Canadian New Media Awards. She was among Marketing Magazine’s Top 30 Under 30 and won Strategy Magazine’s Marketer of the Year in 2020. 

Susan joined Kruger Products at the start of the pandemic, which was a challenging time for paper products due to supply chain disruptions and increased consumer demand. In response, Susan brought the suite of Kruger Products’ household tissue papers into the purpose based Unapologetically Human master brand, which went on to win awards for creativity at Cannes and for efficacy at The Effies. As CMO, she is a key member of the company’s senior leadership team, responsible for leading the marketing team to set the vision, strategic direction and drive business performance for Kruger Products in Canada and the US. Susan is an icon for marketers and a reminder that creative marketing solutions make the brand.

Professional Accomplishments
Susan’s work has led to resounding growth at Kruger Products, including a 2.3 dollar share point increase over four brands and a 30% sales increase from the previous year. She also oversaw Kruger Products’ first major push in multilingual marketing by commissioning Unapologetically Human for Urdu- and Cantonese-speaking Canadians. 

Following the successful and transformative work of Unapologetically Human, Susan moved on to introduce a new brand platform for Scotties in Unleash the Scotties and a new platform for SpongeTowels® in Absorb Life. All of it.™ She also successfully introduced one of the organization's first recent major innovations in SpongeTowels® UltraPRO product and was able to continue the 18-year-old Cashmere Collection® event during COVID-19 by including designer masks. 

Additional Details
Susan is an active participant in the marketing community as Jury Chair for the Young Lions Competition, the 2021 Grand Prix Judge for the Canadian Effies and Chair of the 2021 Shopper Innovation Awards. She is an experienced keynote speaker and participates regularly in industry interviews and on panels. 

Cindy Wong
Recipient of the CMA 2020 Marketer of the Year Award


As the Regional Head of Marketing for HSBC North America, Cindy Wong oversees a team of 70 in Canada and sits on the Global HSBC leadership team representing North America. She is the first Canadian to hold this role. As an executive stakeholder, she is a vital contributor to the development of the business strategy and plays a pivotal role in driving growth and managing risk.

Under Wong’s direction, HSBC Canada’s marketing campaigns have won international awards, earned global media coverage, and aired in markets across the world.

Some of her team’s 2019 achievements include:

  • HSBC Global Marketing Team of the Year
  • GOLD Marketing Award: Welcome Mat
  • CMA GOLD award: Welcome Mat
  • CMA GOLD Award: Let’s Meet 1 to 26
  • CMA BRONZE Award: HSBC Opera

Wong is passionate about mentorship for women and serves as a sponsor in HSBC’s Accelerating Female Leaders Programme.


Sandra Sanderson
Recipient of the CMA 2020 Marketer of the Year Award


As Senior Vice President of Marketing for Sobeys Inc., Sandra Sanderson oversees marketing across a broad portfolio of banners including Sobeys, Safeway, Thrifty Foods, Foodland, FreshCo and Lawtons. She is tasked with transforming the way Sobeys connects with customers through its brand strategy and integrated marketing, insights and analytics, loyalty program, sports partnerships, and community investment.

During COVID-19, Sanderson and her team have continued to innovate and engage with customers. Some of their initiatives include:

  • Community Action Fund
  • First physically distanced drive-in concert
  • FreshCo 2.0
  • A Family of Support
  • Compliments Re-launch

Sanderson was a member of the CMA Board of Directors for four years and recently held the position of Vice-Chair of the Board. In this role, Sanderson served on multiple committees and contributed to the launch of the Chartered Marketer program.

2020_Cindy-Wong2020_Sandra-Sanderson2019_Antoinette-Benoit2018_Maya-Lange2017-Lori-Davison2016-Judy-John2015-Duncan-Fulton2014-Mercuri-Dominic2014-Reiss-Dani2012-Deluce-Robert2010-Furlong-John1995-Hinds-Ossie1994-Woodrooffe-Rob

Steve Levy
Recipient of the CMA 2020 Lifetime Achievement Award


Steve Levy is the Chief Client Officer at Ipsos, where he heads the Client Organization Group, a team of senior executives who are responsible for delivering strategic value to Canadian organizations. His achievements include:

  • Overseeing the Marketing, Loyalty/CX and Qualitative groups, leading a team of nearly 100 researchers in a period of exponential growth.
  • Leading the development, sales and execution of multiple Ipsos initiatives to attract Canadian marketers, including Most Influential Brand (MIB), Cause Marketing, Brand Heart and Digital Marketing, among others.
  • Supporting the development and global promotion of a strong Ipsos organization and initiating global R&D and thought leadership.

For nearly two decades, Levy has volunteered on CMA Committees, Advisory Groups and Councils. He was a Board and Executive Committee member from 2007 to 2015 and currently sits on the CMA’s Board-led Member Engagement Committee.

Bryan Pearson profile picture

Bryan Pearson
Former CEO of LoyaltyOne Co.

Biography
Bryan Pearson is the former President and CEO of Alliance Data’s LoyaltyOne, a global leader in loyalty marketing services and programs. Currently serving as a strategic advisor to a number of organizations, Bryan is a global leader in loyalty, retail marketing and analytics. In 2012, he published the New York Times best seller The Loyalty Leap: Turning Customer Information into Customer Intimacy and published the companion book The Loyalty Leap for B2B in 2013. 

Bryan began his career as a marketing manager at Alias before joining LoyaltyOne in 1992. At LoyaltyOne, he was responsible for the program’s food retail partners before leading the client relationship teams in three Canadian offices. In 1999, Bryan was promoted to President of Air Miles and was instrumental in realizing the full potential of the Air Miles Reward Program over the next 20 years.

Professional Accomplishments
As President and CEO of Air Miles, Bryan was instrumental in transforming how retailers, credit cards and other service providers engage with their customers to position and manage brands. He shaped the conversation around using data and analytics insights for marketing and returns on investments, which were core to the ongoing success of Air Miles. His other notable successes at Air Miles include:

  • Expanding LoyaltyOne to include Precima, a data analytics company with a focus on price, promotion and assortment optimization as well as BrandLoyalty, a company focused on short-term tactical loyalty programs in high frequency retail environments. The international profile of both businesses helped establish LoyaltyOne as a global thought leader in the field of loyalty and retail analytics.
  • Growing LoyaltyOne revenues to CDN$2 billion by 2019, representing a revenue increase of 400%, with offices in more than 20 countries.
  • Expanding the Air Miles Reward Program from an idea to a pan-Canadian household brand that engaged over 70% of Canadians as collectors. LoyaltyOne has been at the forefront of loyalty marketing and data analytics and became a training ground for the next generation of marketers that have gone on to operate major loyalty initiatives in Canada.

Additional Details
Bryan has gone above and beyond as a thought leader to spread the value of his insights to the larger industry. He frequently addresses students across several educational institutions and has actively supported them in career planning. He has also aided faculty at these institutions in providing access to materials and resources for them to incorporate loyalty and analytics data into their curriculum. 

Bryan’s thought leadership on loyalty, customer experience and leveraging analytics has been cited in more than 250 articles in leading publications such as Forbes, Fast Company, The Wall Street Journal and Businessweek. Bryan was also recognized by the University of Alberta’s School of Retail as a leading thinker and was recognized with an award for innovation.

Bryan served on the CMA Board of Directors for eight years, including a term as Chair. In that capacity, he was involved in several broad ranging strategic and financial discussions involving the evolution and success of the CMA

 

The Top Cause and Best of the Best winners are chosen from the highest-ranking entries across their respective disciplines and categories.

Top Cause

Campaign: Wall for Women
Client: YWCA Metro Vancouver
Agency: Rethink

Best of the Best

Campaign: The Carbon-Neutral Net
Client: Volkswagen Canada
Agency: TYPE1 (TAXI + Wunderman Thompson)

 

This year’s awards were reviewed by a record number of judges from across Canada, through a three-round virtual process. The judging committee was co-chaired by Jennifer Carli, Head of Brand, Social and Content at BMO Financial Group and Shelley Smit, CEO at UM Canada. 

Congratulations to all our winners!

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