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Insights Council

The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.

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Council Members

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Chair

Margaret Ngai

Head of Analytics and Technology, RI

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Chair

Vineeta Menon

Director, Digital Analytics, Ontario Lottery & Gaming Corporation

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Member

Ian Giles

Managing Partner, Generatr Solutions

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Member

Emma Warrillow

SVP, Marketing Science (Analytics), Omnicom Media Group

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Member

Andrea Longman

Senior Vice President, Marketing, Environics Analytics

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Member

Edward Li

Director, RESL Pricing Optimization, CIBC - Canadian Imperial Bank of Commerce

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Member

Erin Kelly

President & CEO, Advanced Symbolics Inc.

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Member

John Myhal

Director, Brand Marketing, Sleep Country Canada

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Member

Rajesh Kumar

Chief Client Officer, Marketscience

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Member

Richard Holmes

Senior Marketing Manager, Kruger Products Inc.

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Member

Terry Tyler

Product Owner, General Insurance, TD Bank Group

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Member

Vicky Freed

Associate Vice President, Marketing, Membership, and Business Intelligence, Canadian Automobile Association

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Member

Matt Harper

Senior Director, Head of Marketing, Popeyes Louisiana Kitchen

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Member

Lori Franze

Leader Digital Marketing, Interac

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Member

David Ferreira

Director, Communications and Stakeholder Experience, Burlington Hydro

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Member

Steven Lorini

Marketing Professor and Program Coordinator, Humber Polytechnic’s Longo Faculty of Business, Humber Institute of Technology and Advanced Learning The Business School

Recent Articles Authored by Council

Rebuilding the critical thinking muscle

TLDR; To revive fading critical thinking skills, marketing leaders must shift from a constant execution focus to empathetic coaching and structural support.

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Pricing and value creation in the age of AI: what marketers need to get right

In today’s rapidly evolving marketplace, setting prices that resonate with customers has never been more complex—or more important.

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Trust isn’t built in marketing anymore — it’s built in the system behind it

In an era of uncertainty, consumer trust is no longer about what brands say — it’s about how they operate.

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AI didn’t replace insight. It changed where it comes from

AI is everywhere in marketing right now. Faster analysis. More outputs. More versions. More predictions.

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Beyond the score: reimagining customer advocacy for the next era of marketing

Customer loyalty looks very different now than it did even a few years ago.

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How insights can shape 2026

In 2025, Canadian marketers had to navigate reluctant consumer spending, cost pressure and evolving consumer expectations.

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