Insights Council
The CMA Insights Council provides thought leadership to Canadian marketers about leveraging data, analytics and consumer insights to improve business decision-making.
Council Members
Recent Articles Authored by Council
Understanding Canada’s changing media habits: Essential insights for marketers
Canada’s media habits are evolving rapidly, shaped by shifting demographics and a growing preference for digital experiences.
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Advice for marketers for 2025 from the CMA Insights Council
With the dust of 2025 planning settling down, many marketers are coming to terms with increased pressure to demonstrate value and drive growth
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The rise of the privacy-first consumer: Building trust with zero-party data
Consumers today are savvier than ever about their data privacy
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Navigating the flux: Canada’s changing demographic landscape
The future of Canadian demographics: Immigration, population growth, urban development and more. Data sourced from Environics Analytics.
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Advice for marketers from the CMA Insights Council
This is Part 2 of a blog series from the Insights Council.
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Six tips for achieving your 2024 goals with consumer insights
This is Part 1 of a two-part blog series from the Insights Council.
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